Reflections on the Global Generic Pharmaceuticals Market place Dr. Brian W Tempest Vidya Pratishthan’s School of Biotechnology, Baramati, India October 10 th 2007
DR. BRIAN W. TEMPEST CSci, CChem, MRSC, BSc, PhD Dr. Brian Tempest has worked in the pharma industry for the last 36 years. During this time he has worked for several pharma majors, including Glaxo & Searle, around the world and joined Ranbaxy 12 years ago. During this period Ranbaxy has transformed from a small company focused on the India domestic market, to a top 10 global generic company. Dr. Tempest has lived in New Delhi, India for the last 8 years, and has been President, Managing Director & Chief Executive Officer and, until recently, the Chief Mentor & Executive Vice Chairman of the Board. Dr. Tempest retired from Ranbaxy in December 2007, when he reached 60. Dr. Tempest is one of a few westerners to have held a leadership position in an Indian blue chip MNC, and has an unusual insight into India. Dr Tempest is also a Honorary Professor of the Management School at Lancaster University, UK, and he sits on the Editorial Board of the Journal of Generic Medicines and on the Advisory Board of the India Fund held by JM Financial Investment Managers Ltd in Mumbai. Dr. Tempest will be available from Hale & Tempest Co. Ltd from January 1 st 2008 / Mobile / Tel:
Asia’s Share of the World GDP (at PPP in %) Year China 17% 9% 5% 5% 12% India 12% 8% 4% 3% 5% Japan 2% 3% 3% 8% 7% Rest of Asia 7% 5% 7% 9% 13% Total Asia 38% 25% 19% 25% 37% Source – WEF - was 59% in 1820 with India 16%, China 33%
Asia on the Rise Source – FT
The Global Challenge from Asia
The Asian Race to Prosperity
Reflections Market drivers Competition is rising Why Branded generics IP changes in USA & India M&A and Private Equity East-West Alliances
The Productivity Advantage Indiaa usa Pharma view USA 1 chemist Better education x chemist 70 hours/week Longer working time x hours/week $ 800 monthly Lower cost x 20 $ 12,000 monthly Sources: IPHMR Conferences, New Delhi August 2004
India’s Youthful Advantage Percentage of Population aged 65 and older ChinaIndiaEuropeNorth America 2000 A 2025 E 2050 E
Median Age in Asia India China Japan Sources: Rand Corporation Years
The Education Advantage
Engineers/Science graduates p.a – India 0.7m, China 0.5m, EU 0.5m, USA 0.4m, Japan 0.3m
Japan’s Wealth Advantage Canada 2% Rest of World 10% Japan 27% Germany 4% Italy 4% France 5% UK 6% USA 37% Netherlands 2% Spain 1% Switzerland 1% Taiwan 1% Source: The World Distribution of Household Wealth
Sources: Goldman Sachs 2007 Top 5 Global Pharmaceutical Markets 2020 RankCountrySize USA China Japan France India $ 475b $ 125b $ 61b $ 51b $ 43b
Sources: AXA Framlington Company Expiry 2010 Expiry 2012 Expiry 2011 PfizerAricept - $800mLipitor - $12.1bn Xalatan - $1.6bn Viagra - $1.7bn Detrol - $860m Geodon - $1.1bn Astra ZenecaArimidex - $2.2bnSeroquel - $4.7bnSymbicort - $3.7bn Sanofi-AventisTaxotere - $2bnUS Plavix - $3.8bn Avapro - $2.1bn Lovenox - $3.1bn BMSUS Plavix - $4.8bn Avapro - $1.3bn Abilify - $2.1bn GSKAdvair - $3.8bnAvandia - $2.5bn Patent Expiry Dates 41% 38% 34% 30% 23% % at Risk
Competition is Rising CPHI Attendees, Milan, 2 nd – 4 th Oct’07 1.China467 – 33% 2.India189 – 13% 3.Germany96 4.Italy80 5.USA75 6.UK55 7.France55 8.ROW387 Total1404 As registered on July 25, 2007
Generics – API’s USA DMF filings by India % Share of USA DMF filings India China % 9% % 10% % 14% Q1’07 48% 17% Source: US FDA / J P Morgan, 2 may 2007 Source: US FDA, Credit Suisse India China Source: US FDA / J P Morgan, 6 th August 2006
- One in every four ANDAs filed by Indian Companies in top USA FDA filers Source: KPMG - No Chinese generic company has yet filed a USA FDA ANDA but expected in 2008 Generics - ANDAs ANDA Filings in USA by Indian Companies 250
R&D Productivity is Falling
Global Pharmaceuticals Sales Trends
Global Pharmaceuticals Equity Trends
Speed of Clinical Trials in India EU India Patients Sites 225 Time 36m18m Neck Cancer CT Plan Actual Patients Sites 109 Time 5m2.5m Overactive bladder CT 300 patients, 30 sites $5.6m EU/USA vs $ 1.8m plus 30% faster at $800K per day savings No. of USA investigators: ,000 18,000 Sources: CT Outsourcing Conference, 24 th July 2007, Mumbai
Electronic Data Capture in India % Trials in EDC % 45% Savings Paper EDC $2.8m $ 0.5m 2004 data Sources: CT Outsourcing Conference, 24 th July 2007, Mumbai Accuracy GSK Staff - 2.2m Clinical Data sheets Trials - No data security issues - Error rate <0.01 / 100k Source: BCG report “Looking Eastward, Sept’2006”
Branded Generics Promotion to doctors rather than pharmacists Consistent sales year on year No huge highs & lows for sales and profits Need field force to promote products Tend to be profitable Promoted in conventional manner Global generic brands Relevant to Central Europe, East Europe, Latam, Asia Ranbaxy 50% branded generics & 50% commodity generics
Branded Generics - the Analyst’s view “Branded Generics are the most profitable place to be in generics and there are a few markets with better branded characteristics than those of the Middle East and North Africa region” Frances Cloud Nomura September
Different Global Generic Market Sizes $bn RegionSandoz 2006 IMS 2008 USA2368 West Europe1419 East Europe13NA Japan33 Latam/Canada103 (Canada only) ROW377 Total100
Ranbaxy 2006 Sales by Geography $ 1.34b
Ranbaxy H Sales by Market
ROW Top 10 Generic Markets - $bn
IP – USA Pendulum “A key USA Supreme Court ruling KSR VS Teleflex led to Pharmaceutical patents being more easily challenged on the grounds of obviousness, a ruling which immediately came into play when J&J & Merck had a US patent for Pepcid Complete (Famotodine) found to be obvious”. Scrip, July 6 th 2007, p3 The full beneficial impact of this ruling on the generic industry is yet to be seen eg Sanofi-Aventis Ramipril was invalidated as obvious by Lupin in September 2007.
Bilateral FTAs - USA Pendulum Democrats now chair the Ways & Means Committee USTR legally required to work within TRIPS Up till now the USA has been incorporating TRIPS PLUS IP protection into bilateral free trade agreements Corrections to bilateral trade agreements e.g. Peru, Columbia, Panama FTAs now being made TRIPS Basic product patent Data protection PLUS TRIPS + Data exclusivity + New forms, isomers etc + New Indications + New Combinations
Should IP be the same across all Countries? USAThaiChinaIndiaBrazil USD Sources: World Health Report 2005 Per Capita Expenditure on Healthcare 2002
Sources: 1.IMS Midas, March Earth Trend Data Tables % of the world population accounts for only 12% of the Global pharmaceutical sales RegionPharma SalesPopulation North America Europe Japan $255 b 47% $158 b 30% $59 b 11% 332 5% % 128 2% Asia/Africa/Aus Latam 88% $41 b 8% $20 b 4% 18% % 558 9% 12% 82% Worldwide$533 b 100% %
Enforcement versus Evergreening in Developing Countries India IP 02/03 06//07 Filed Examined Granted patent examiners more planned - Attrition an issue - Weekly patent journal - IP Appellate Court Source: Business Standard, 16 th Aug’ – 2005 FDA cleared 327 drugs 95% pre 1995 – before WTO deal 16 basic patent molecules possible However 9000 Pharma applications - for evergreen changes - for new indications Source: Gopa Kumar “Centre for Trade & Development, Delhi”
PCT Filings PCT Files from Developing Countries Huawei - China 2. LG - Korea 3. Samsung - Korea 4. LG Cem - Korea 5. Elec Telecom – Korea 6. 2TE – China 7. STR – Singapore 8. Ranbaxy – India 9. CSIR – India 10. NHN - Korea Ranbaxy Patent Filings
M&A Building the Top Players in the Global Generic Market
PE Deals in Asia (ex-Japan) in H CountryNo. of dealsSum Invested - $m China India Hong Kong5186 Australia2671 Taiwan633 S.Korea3029 Thailand229 Singapore416 New Zealand93 Total Sources: Thomson Financial
% PE/VC Share of all Global M&A Deals 5% 6% 9% 16% 17% 21% Sources: Thomson One Banker, BCG Analysis
PE Investment in India is rising
Key Challenges to the Asian Scenario
Potential Challenge – Asian Flu* *50% of world chickens bred in Asia
CO 2 emission - % of World total in USA23% EU 2517% China14% Russia7% Japan5% India4% – source: WRI, EIA Potential Challenge – Climate Change
Potential Challenge – Infrastructure Source – Manmohan Singh “Our greatest potential will be realised only if we can ensure that our Infrastructure does not become a severe and critical handicap”
Corruption - Perception Index RankCountry 1Finland, Iceland, NZ 5Singapore 11Austria, Luxemburg, UK 16Germany 20Belgium, Chile, USA 42Mauritius, S.Korea 51South Africa, Tunisia 70Brazil, China, India, Mexico 121Philippines, Russia 163Haiti Sources: Transparency International 2006, selected countries only
Potential challenge – Oil prices Source – Assocham A war against Iran could drive oil > $200 a barrel - ‘Times’ 22 nd June 2006 India is expected to import 85% of crude oil by 2012 from 70% today Source – BP
Potential Challenge – over the border
Potential Challenge - Currency Volatility
The Tempest Crystal Ball India will continue to be a Key Driver in the Global Generic Industry Competition is rising – Post TRIPs Indian companies will evolve Discovery companies will continue to be attracted to India for CT, EDC, MO. China will be perceived to be stronger in biology/ toxicology IP changes in US & India will slowly favor Generics Alliances between Western Biotech and Asians companies will expand. M&A PE deals will grow How to use Asia will become the key opportunity
- Assumes GDP growth of 7.3% for next 20 years with no profound shift in economic policy Sources: McKinsey Quarterly, 3 rd November 2007 The rise of the Indian Middle Class Annual Income< Rs. 90kRs. 90 k - Rs.2L> Rs. 2L 1985 A 1995 A 2005 E 2015 F 2025 F 702 m 742 m 598 m 447 m 314 m 45 m 167 m 454 m 550 m 514 m 8 m 19 m 55 m 281 m 600 m
“The Indian System looks ramshackle and improvised. But at its best it is capable of brilliance” “When we say the Silicon Valley is built on ICs we don’t mean integrated circuits – we mean Indians & Chinese” “The UK needs to wake up to what India is becoming” Source: DEMOS report – January 2007 Perceptions of Asia
Asia economic strength is returning to levels seen in the past Many advantages for India with some challenges India is a global strategic asset for developed markets India is a rich location for R&D alliances and CT outsourcing MNCs will dip in & out of India & China South East Asian economies will be driven by India & China Japan will continue to represent a huge share of global wealth “China & India represent the future of Asia and quite possibly the future for the global economy” – Steve Roach, Morgan Stanley Summary
Thank You