Name that Brand…. Color Color is a powerful promotional tool Proper use of color is vital to creating a positive image among consumers.

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Presentation transcript:

Name that Brand…

Color

Color is a powerful promotional tool Proper use of color is vital to creating a positive image among consumers Creates and reinforces the brand identity Marketing research shows that 80% of visual impact is related to color

Battle over Color Consider the fact that colors are in limited supply Businesses have to protect their color identity with trademarks

What are some companies that use red, white, & blue in their logo?

Color in Culture China: Good luck, celebration, summoning India: Purity South Africa: Color of mourning Russia: Bolsheviks and Communism USA: Danger, love, passion, stop

Color in Culture China: Nourishing Egypt: Color of mourning Japan: Courage USA: Warning, yield

Color in Culture Japan: White carnation symbolizes death, funerals USA: Brides, angels, good guys, hospitals, doctors, peace, surrender

Color Palettes Marketing campaigns also use color to effectively communicate a mood or tone for a message or brand Warm colors Cool colors Neutral colors

Activity: Color Psychology Pick a partner and select a color Use the worksheet to discover what your color represents and how it impacts marketing Work in class today –Use the computers & magazines Share findings tomorrow in class - 5 minutes per group

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