Unit 2 Newspapers and Magazines Created by Sally Anello Wall Street Journal 1908 Christian Science Monitor

Facts  “Nearly 55 million newspapers are sold daily in the United States, and 5 of 10 people report reading a paper every day.” Baran, 2008, p. 106) 10 people report reading a paper every day.” Baran, 2008, p. 106)  Fewer than 30% of 18- to 29 year olds read a daily paper. x

Role of the media in a crisis  What happens if electricity goes off? What media is affected?  What if cell phones have no reception?  Can print media play a role in a crisis?

From Chapter 2… The Times-Picayune served a unique role after Hurricane Katrina.  They continued to operate without interruption from day 1.  They knew local customs, political views, the police, and the right people to talk to.  They could give out facts, information about location of food and supplies, and refute rumors.  Only means of information for some people. x

 The media are influential gatekeepers of information about political candidates and political issues. If a candidate proposed dramatically reducing the ability of any one company to control large amounts of media, do you think that candidate would be given a fair opportunity to present such a case to the public? Explain your answer. x

Magazines

From the reading about magazines … The average magazine reader has graduated from high school, is married owns a home, works, and earns approximately $40,000. The average magazine reader has graduated from high school, is married owns a home, works, and earns approximately $40,000. If you like magazines, does this description fit you? If you like magazines, does this description fit you?x

Magazine Types  Alternative magazines: Mother Jones, the Utne Reader  Business/money magazines: Money, Black Enterprise  Celebrity and entertainment magazines: People, Entertainment Weekly  Children’s magazines: Highlights, Ranger Rick  Computer magazines: Internet, PC World  Ethnic magazines: Hispanic, Ebony  Family magazines: Fatherhood, Parenting  Fashion magazines: Bazaar, Elle  General interest magazines: Reader’s Digest, Life  Geographical magazines: Texas Monthly, Bay Area Living  Gray magazines: Modern Maturity  Literary magazines: Atlantic Monthly, Harper’s  Men’s magazines: GQ, Field & Stream, Playboy  Newsmagazines: Time, U.S. News & World Report, Newsweek  Political opinion magazines: the Nation, National Review  Sports magazines: Sport, Sports Illustrated  Sunday newspaper magazines: Parade, USA Weekend  Women’s magazines: Working Woman, Good Housekeeping, Ms.  Youth magazines: Seventeen, Tiger Beat  Baran, 2008, p.142)

Ranking of advertising categories  1 Automotive  2 Apparel and Accessories  3 Home Furnishings and Supplies  4 Toiletries and Cosmetics  5 Drugs and Remedies  6 Media  7 Direct Response Companies  8 Retail  9 Financial, Insurance, and Real Estate  10 Food and Food Product (Baron, 2008, p. 143) x

Unit 2 Assignment  Choose a newspaper - in print or online.  Answer the 6 questions posed in the assignment. (See the Unit Breakdown document in doc sharing.)  1-2 pages  Use correct grammar and paragraphing  Follow the paper format instructions in Class Hints in doc sharing.