taking care of business
Publisher Partner Program Who We Are What We Do How We Make Money How You Make Money
Who We Are New, innovative site for experienced business professionals We provide a network where people can share business ideas, find mentors, find vendors, and network with those that can improve their business
Social Networking Industry Ad spending on social networks is set to increase 15% year over year Social Networking ad spending to reach $38b by 2015 Social Networking promotions to reach $8b by 2012 Niche sites can gain significant membership
Niche Social Network Case Study Ravelry, a social networking site for Knitting Started in 2007 As of today, they have 1.4 million users 400k monthly visits
Experienced business professional Affluent $100k+ in income Educated College education Older Average Our Niche
Newspaper Readership Audience 2010 Prepared by: Newspaper Association of America U.S. AdultsAge 35+Some CollegeHousehold Income $55K+ Avg. Issue – Any Daily Newspaper (Print) 32.5 Million75.4 Million28.8 Million31.2 Million Newspaper Print or Web - Yesterday Million84.2 Million31.9 Million36.2 Million Avg. Issue – Sunday (Print) Million102.9 Million 32.8 Million35.6 Million Past Week Newspaper Print only Million115.7 Million 46.5 Million50.7 Million Past Week – Newspaper Print or Web Million123.1 Million 50.1 Million55.4 Million Newspaper Demographics
Contaks.com
E-Commerce
Features and Benefits Activity Feed Industry Groups Post Photos/Videos Professional Blog Business Opportunities Communication Tools Interactive Forum Schedule Events Business Profile File Sharing Jobs & Resumes Advanced Search Invite Members Leaderboard Live News & Stocks Twitter Integration Phone/ Support Geo-targeted Hyper Local
Critical Mass We built the platform, you bring the people Without the people there is no social network Critical Mass is needed to optimize revenue Our goal is to create critical mass by providing value added relationships with our partners
Our Goal
Advertising Empty space to fill Use any size and any place We supply you an ad, you place it the space you have in your paper and online Run ads daily
How We Make You Money 50/50 Rev Share Membership 50% of revenue from everyone in your circulation area Revenue Share of e-blasts, sponsorships, & banner ads E-CommerceSponsorship
Details Payment We will provide a report and a check once a month 50% Revenue share Advertising split pro-rated based on users Tracking Online ads are tracked by direct links We track by geographic area so you get everything from where you circulate! Self Declaration Creative Specs You pick size and space We provide the creative
Total Revenue Potential LinkedIn IPO valued at $4.3 billion FaceBook valued at $60 billion Google+ 10 million users Contaks 3 Year Projection 15 million Users $40 million Revenue Contaks 5 Year Projection 45 million users $160 million
Closing We are providing a new revenue stream to increase revenue within the newspaper industry. Social networking is growing, especially in the business sector 50% revenue share for providing space Start date of September 1 st,