ETM 5121 – Project Proposal by Kevin Leatherwood Development of a New Project Management System For Kenmore Branded Products at Whirlpool Corporation ETM 5121 – Project Proposal by Kevin Leatherwood

Project Introduction Whirlpool Corporation Main Appliance Brands Whirlpool Kitchenaid Kenmore Kenmore Brand Organization Market share dependence Sears Marketing involvement Whirlpool project management C2C Project Management Structure Stage-gate process Minor, Major, Mega Project usages Cross-brand alignment Kevin Leatherwood

What is the Problem? Dependency on Sears business causes friction within C2C process Sears buyer responsible for final decisions regarding feature content and styling Added step not accounted for in C2C structure Project delays Capital overspend Quality regression Change is needed to gain control Kevin Leatherwood

Project Objectives Align Kenmore brand decision-making with other brands Reduce delays due to Kenmore marketing Improve scorecard measures Retain original intent of C2C process Kevin Leatherwood

How to Measure? Project Scorecard Measures Early warning results CUFT (Customer Usage Field Test) Schedule Production Date Market Launch Flooring Models Product Quality 1 MOL and 12 MOL Service Rates Availability Warehouse inventory vs demand Kevin Leatherwood

Project Deliverables Findings report from a benchmarking study of other main appliance categories Dishwasher, Laundry, Cooking C2C tollgate deliverables for Kenmore marketing function Baseline of current project results for future comparisons Final C2C structure revision for possible implementation Kevin Leatherwood

Alternatives Proposed Alternatives Implement best practices from other main categories Distinguish Kenmore brand timelines and deliverables from other project activity Drive Kenmore brand projects through separate technology function Kevin Leatherwood

Project Approach Baseline existing process and knowledge Chart existing C2C system Map Kenmore brand organization for Refrigeration Collect existing scorecard data Compare Refrigeration to other categories Benchmark Cooking, Dishwasher, Laundry Evaluate List and prioritize best practices Determine possible changes in Kenmore organization Evaluate changes in C2C system Apply measures to alternatives for best possible solution Kevin Leatherwood

Evaluation Criteria Minimized impact to existing C2C structure Improved time to market Improve decision-making flow Minimized impact to ‘house’ brands Minimized damage to Sears relationship Time to implement Cost to implement Kevin Leatherwood

Project Plan Kevin Leatherwood

Integration of ETM Benchmarking Problem Solving and Decision Making Robert Camp methodology Problem Solving and Decision Making Decision matrix Marketing Management Customer relationship management Marketing concepts Managing the Engineering and Technical Function Management interaction/involvement Identifying and solving problems Kevin Leatherwood