EM National Governors Association Federal Facilities Task Force June 10, 2008 Jeffrey Bobeck, Director, EM OCEA Communicating with the Office of Environmental Management (EM)

Office of Communications & External Affairs (OCEA) Strengthening EM’s Communications Function Corporate Model A $6 billion company must have a strong “Corp Comm” function. Public Accountability The Public has a need and right to know. Stakeholder Outreach Flow of information builds support and progress EM

EM OCEA Communications Challenges  Building Something From Scratch No existing blueprint for communications function in EM.  Weapons Complex Culture of Secrecy Who says the Public needs to know?  Getting Ahead of the Message Curve Culture change from reactive (or reactionary) to proactive  Technical Complexity Explaining highly technical subjects to the Public.  Nuclear Cleanup Fatigue You’ve been doing this 20 years and you’re not done yet?

Organizing OCEA: Basic Building Blocks Policy... Communications having a “seat at the table” and being fully integrated into EM policymaking People... Professional communicators with the skills to add value to EM “The Three Ps” Procedures... to standardize and institutionalize the communications role

PEOPLE: EM OCEA Human Capital OCEA Director (SES-NC) Assistant Secretary Sr. Communications Advisor (C-15) Senior Policy Advisor (C-14) Political Appointee Career Federal Employee

PEOPLE: EM OCEA Human Capital OCEA Director (SES-NC) Assistant Secretary Sr. Communications Advisor (C-15) Senior Policy Advisor (C-14) Sr. Communications Advisor (GS-15) Policy/Project Analyst (GS-12/13) Comm. Support Specialist (GS-12) Admin. (GS-9) Political Appointee Career Federal Employee

PROCEDURES: OCEA Interfaces EM OCEA MediaCongress Public Advisory Groups EM Sites

PROCEDURES: OCEA Interfaces EM OCEA EM Office of Public & Intergov. Accountability DOE Office of Pubic Affairs DOE Office of Congr. & Intergov. EM Office of Operations MediaCongress Public Advisory Groups EM Sites

A Single, Simple Goal: One Message!

EM Communications Goals Strengthen Basic Communications Tools “EM Story,” “Progress and Pathways” Apply Best Corporate Practices Benchmark and seek measurable improvement Brand EM’s Core Messages Make EM synonymous with progress, performance Institutionalize Build OCEA to be a “turn-key” operation that will function regardless of future staff/leadership Build New Constituencies  Essential to nuclear power’s future  A pillar of a responsible national environmental policy

EM Office of Communications & External Affairs Questions... EM