33 Robert Hughes - Tigerfish

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Presentation transcript:

33 Robert Hughes - Tigerfish

77 About Robert Hughes Founder of Tigerfish in 1998 Interactive and web development agency Over 15 years in the online marketing business Developed our own web site CMS Developed our own / e-Newsletter system Developed our own online marketing system - Wildfire

77 Marketing has changed in 2010 In the year ahead, we see social marketing maturing to the point where a majority of organisations will be in transition from the trial phase to the strategic phase of the learning curve. Marketing Sherpa 2010

77 Marketing has changed in social marketing will benefit from very significant budget increases in the year ahead no matter what industry your organisation is in. Marketing Sherpa 2010

77 Tigerfish Cascade Principle Need a focus - set Objectives Need a plan / strategy Set ROO (Return on Objectives) Need a metrics / performance indicator

77

77

11 CMS Group Ltd

14 How do we measure -Tigerfish Social Media Dashboard Basics - Twitter followers, Fanbook Fans, Re-Tweets Direct Engagement / Responses -Traffic to Blog / Micro Site -Traffic to Web Site -Engagement on Web site

14 How do we measure -Social Media Monitoring Keyword monitoring ( Brand, Product or specialist area) Engagement / Response Escalation

14 How do we measure -In-Depth Criteria 4 key areas in ROO Financial Digital Brand Risk Management

14 Robert Hughes - Tigerfish Interactive Skype: robert-tigerfish Blogs:What’s New in Publishing Online Marketing Today LinkedIn: Mobile:

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