 The Overlooked Tech.

Colder climates lead to shoes made of leather stitched on the top.

Shoes with a heel and a buckle.

Modern materials like plastics and rubber changed shoes forever.

6.1 Billion in the first quarter of 2011 Adding 500 to 600 million to better online sales Increasing R&D budget in 2012

Foam-Blown Polyurethane Thermoplastic sole Tightly woven leather/canvas Gel or air pocket for cushioning Cushioned heel collar Manmade and natural fabrics eyelets Rubber Aglets insoles and Kevlar and Kevlar

Tightly woven fabric Naturally water shedding Durable long lasting

 They are a statement of who you are.  Shoes tell the world who we are. (Sir Arthur Conan Doyle points this out many times in his books.)  Art that we ware on our feet, and more often place in our closet.

#2 Solitary Kicks’ Nike Air Force one.  These shoes have a Nike logo cast in solid gold.  Adorned in 50 carats of diamonds.

$50,000

Original Ruby slippers From “The Wizard of Oz”  Adorned in 4,600 rubies.  Trimmed in 50 carats of diamonds.

$3,000,000

Are new shoes causing more injuries then they prevent?

McDougall encourages us to get back to basics. He comes to the conclusion that we are born to run and that shoes only weaken our ankles, arches, and joints. The best method is to run bare footed or in the cheapest thinnest soled shoes.

Shoes that are rubber and fabric with little else. Some are even foot shaped.