A brief of MUJI ’s history Early 1980 established, MUJI was of Seiyu’s 39 private brands.

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Presentation transcript:

A brief of MUJI ’s history Early 1980 established, MUJI was of Seiyu’s 39 private brands.

A brief of MUJI ’s history In 1989 spun off from Seiyu into Ryohineikaku Co., Ltd. and became a manufacturer/retail of 8,500+ products

What is No Brand-Good quality. Concerned ideals of environmental protection MUJI ? Based on the concept of simplicity (no Frills)

Creates jobs to local

MUJI Furniture Accessories Personal Care Clothes

MUJI Product Café or Meal MUJI

MUJI Product MUJI to Go

Competitor VS

SMALL Inventory Management Original Equipment Manufacturer Information System

SMART - Product & Price management Price management Design management

Essential parts for people to design their lifestyle Material selection Simple,Uniform packaging Efficient production process Lower priced for reason Reasonable price MUJI 無印良品

SMOOTH Award Network Expansion Philanthropy

The Secret MUJI’s Management

Science + Aesthetic = MUJI ’s success

Science Managing risk of new products Maintain global consumer- centric strategies Making supply-chain operations

Aesth etic -

-

MUJI 無印良品 ZEN - Minimalism Simplicity Tranquility

MUJI in the world

MUJI

king kantee istai