You fight for your clients. We fight for you Thank you for your commitment to The REALTOR® Action Fund And organized real estate! Time is of the Essence!

Agenda Mission What is REALTOR® ACTION FUND (RAF)? What Can We Do Immediately? Dues Billing Information Talking Points What to do with Pledge Card RAF Participant Recognition Local Association Staff Incentive Program Recap Resources Adjourn

Mission Remind Members to: –Invest in their future! –Insure protection for their business! –Unite with their fellow REALTORS® to invest! Make political education available to your members at your association. Lead by Example: Invest $49

What is the REALTOR® Action Fund (RAF)? The RAF is the money raised to advance the goals of our REALTOR ® political action committees (PACs) at the local, state and federal levels of government. Every REALTOR® is asked to make this voluntary investment when paying their yearly membership dues. For more information refer to RAF Guide

What Does the REALTOR® Action Fund DO? “ Good Laws” (What C.A.R Wants) - Get Passed! “Bad Laws” (What C.A.R. Doesn’t Want) – Get Defeated! - REALTOR® ACTION FUND Makes Sure That:

REALTOR® Action Fund Statistics Year Total Membership Number of Contributors Per Member/ Per Contributor Total Contribution %of Members Contributing to RAF ,74532,948$18 / $57 $1,872,15832% ,15334,193$16 / $56 $1,929,08229% ,97743,709$19 / $58 $2,553,83032% ,24556,689$24 / $67 $3,808,11535% ,93262,667$23 / $71 $4,474,45632% ,24561,151$25 / $89 $5,466,04629% ,99956,826$22 / $82 $4,649,21027% ,83539,690$18 / $83 $3,301,79622% ,18331,786$15 / $80 $2,540,84219%

What Can We Do Immediately During Dues Billing? 90% of RAF funds are generated from Dues Billing! Include a Dues Billing insert with Dues Billing Statement. Talk about the importance of RAF with members. Follow up on Pledge Cards Include RAF information in website or on newsletters. Keep stack of C.A.R. RAF materials at front desk. Discuss payment plan…. Here is a monthly breakdown: $20$1.66 per month $49$4.00 per month $197$16. per month

DUES BILLING INSERT! For more information refer to RAF Guide

Good/Bad/Ugly Script: Talking Points The Good: Here are the 2009 Successes: PRESERVED: Property Profiles: Title insurance companies stopped providing property profiles in a reaction to a letter issued by the California Department of Insurance. C.A.R. worked to restore access to protect your business; DEFEATED: 3% Independent Contractor Withholding: 3 times in 2009! Politicians proposed an acceleration of income tax payment in the form of 3% withholding; and DEFEATED: Point-of-Sale Bills: Multiple bills were introduced, which if passed, could have resulted in, as much as, $20,000 of costs per home to close escrow. The Bad: Just some of the 2010 Threats: (Given our State budget deficit) SERVICE TAX: Sales tax on all services including Real Estate Commission, Title, Escrow and Home Inspection Fees; INDEPENDENT CONTRACTOR WITHHOLDING: This issue will be back again; MORTGAGE INTEREST DEDUCTION: Could be eliminated and; POINT-OF-SALE: Always more to come…stayed tuned! The Ugly: RAF funds are down…your support is needed to protect your industry!

Please Ask Make a personal investment of $49 to the RAF. This shows others that you are doing your part and makes asking others to invest easy. Have a one line answer memorized for why you personally felt it was so important to invest in RAF. Remember to ask everyone to invest On the Spot. When surveyed most people say that they don’t invest because no one has ever asked them to. Always end a presentation with, “Can we count on your support today?” If they say not today, ask when, and always follow up. Why should REALTORS® invest in RAF? They get a terrific return on their $197 investment. C.A.R.’s legislative successes, save members over $13,000 a year by defeating costly legislation that threatens their ability to serve their clients and sell real estate. And its easy! REALTORS® can simply invest in monthly installments! Investments of $197 may be paid over 12 months at a rate of $16.42.

2010 REALTOR® Action Fund Pledge Card

Investor Recognition “Thank You” list of investors in local newsletter and website or Investor Recognition Wall at local association. Designated investor of the month parking spot, or certificate of appreciation. For more information refer to RAF Guide

Local Association Staff Incentive Program Local staff can receive gift cards for encouraging members to invest: $10 card for every 20 new members or 1st time participants who invest $49. $20 card for every 20 new members or 1st time participants who invest $197. $10 card for every 40 members who renew by investing $49. $30 card for every 40 members who upgrade by investing $197 from $49. Gift cards: Best Buy, Barnes and Noble, Starbucks and Target.

Recap Understand the issues Talk to members Ask! Have C.A.R. resources on hand Explain why their Investment will make a difference Discuss Payment Plan THANK your members. For more information refer to RAF Guide

Resources Government Affairs Field Representatives Laiza Garcia - Northern Coast Matt Garth - Greater L.A Rian Barrett - Central Valley Julia Parenteau – OC, SD, and the Desert Lynn Movroydis – State Fundraising Field Representative Lisa Edwards – CREPAC Staff Coordinator David Howard – Political Affairs Director Annly Roman – Administrative Assistant

Ideas, Comments, Questions? REALTORS® don’t let REALTORS® opt out Because…. When every REALTOR® makes an Investment to RAF… Everybody wins! Thank you so much for your time and your commitment. We cannot win without you!