Marketing To Grow Your Business - Public Relations

Twitter 201 | What to Tweet?

First things first- who am I supposed to be talking to on Twitter?

Isolate your top list of potential recruits (Brokers) or clients (Executives) Follow them on Twitter Be sure to “like” and comment on their “Tweets” throughout the week Be consistent and be yourself! Show your personality- soft sell Target them in your posts… Determine Your Target Audience

Inman News Real Estate Magazine REALTOR® Magazine Other Realty Executives Offices Your local competitors Industry bloggers Local news stations (partner up them) Realty Executives International! Companies to Follow

What does that key audience want to read? Great place for live feeds – Local real estate events – Community events – National conferences and conventions – Realty Executives events What to post?

Photos (via instagram, Facebook or Twitpic) Brief status updates (no longer than a sentence or two) Professional but still fun! Use your own voice- humor is always welcome in this platform Be sure to keep personal opinions from ruining your company’s reputation (back to having one social media manager- cant’ stress this enough) What to post?

Politically correct Customer service – Keep an eye out for #realtyexecutivesyour office Can be a format for complaints – Turn it around, make it a positive – Delete negative comments OR even better, comment back with a kind note from “customer service” or “management” – Executives- watch out for the use of your name – Broker/Owners- follow all your Executives Be advised

Share links from news sources Host educational events and do a live twitter feed for key recruits/clients that couldn’t attend Ask a poignant real estate question and give a prize to the first person that answers correctly Be a resource!

Original posts – What’s going on in your office ReTweets – From the media – From the industry – From Realty Executives offices Photos – Closed sales (Brokers) – New Executives (Executives) More content ideas

Have fun! Test it out- see what works, what doesn’t If nothing else it’s great for Search Engine Optimization and linking to your blog/website Keep it light!

Join us for the next social media class Time: 10:00 a.m. Pacific, 11:00 a.m. Mountain, 12:00 p.m. Central, 1:00 p.m. Eastern Instructor: Ashlee Cain, communications manager for Realty Executives International Class Description: The Internet has been a buzz of “Pins” and “Boards” since the new social media platform, Pinterest, hit the web. Don’t let this new platform scare you; it’s an amazing (and fun) tool for you to leverage more business with. This class will show you: Just what that “Pinit” button does How to Pin anything on the web How to make Pinterest work for your Realty Executives office We’ll give you all the details you need to get started using Pinterest for your business. What’s Next?

Executive Access 201 | Essentials (NEW!) Monday, February 25, :00 a.m. Pacific Click here to register. Executive Access 203 | Listings and Tools Tuesday, February 26, :00 p.m. Pacific Click here to register. Executive Access 101 | Overview (NEW!) Wednesday, February 27, :00 a.m. Pacific Click here to register. Mobile Marketing | Maximize Your Marketing Impact Wednesday, February 27, :00 p.m. Pacific Click here to register. Click here to register. Coming Up…

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