בסד Privacy Restored.™ 1 ABUSE SUPPRESSION TECHNOLOGIES, ACTIVITIES, VISION. ©2008 ASTAV, inc. – Confidential & Proprietary – Contact for pricing. RESEARCH CONSULTING Entrepreneurial Computer Science Yonah Alexandre Bronstein, PhD Session 4

בסד Privacy Restored.™ 2 ABUSE SUPPRESSION TECHNOLOGIES, ACTIVITIES, VISION. ©2008 ASTAV, inc. – Confidential & Proprietary – Contact for pricing. Session Outline Overflow from Session 3 Administrative Stuff Chapter 3: Art of Pitching Patents…

בסד Privacy Restored.™ 3 ABUSE SUPPRESSION TECHNOLOGIES, ACTIVITIES, VISION. ©2008 ASTAV, inc. – Confidential & Proprietary – Contact for pricing. ASTAV: Positioning Founded ASTAV to suppress Abuse in Cyberspace (abuse then became fraud) Customers will get less hurt/annoyed Workers will make the world a nicer place, and accumulate stock while working part-time NOPHISH onlineNOPHISH online - NOPHISH onDISK NOPHISH onDISK NOPHISH onlineNOPHISH onDISK “ What about that little company who just demo’d here? It’s low tech, simple, and it works!” – Professor Partha Dasgupta, security expert, Arizona State University

בסד Privacy Restored.™ 4 ABUSE SUPPRESSION TECHNOLOGIES, ACTIVITIES, VISION. ©2008 ASTAV, inc. – Confidential & Proprietary – Contact for pricing. Ch.2: Personalize All interactions will be with humans… Better at extrapolating from self, then projecting from generalities Care more about self, then general groups Examples: “What will happen to Rocky” vs. “What happens to millions of pets” advertisements… advertisements…Life insurance advertisements…advertisements…

בסד Privacy Restored.™ 5 ABUSE SUPPRESSION TECHNOLOGIES, ACTIVITIES, VISION. ©2008 ASTAV, inc. – Confidential & Proprietary – Contact for pricing. Ch.2: “Elevator Pitch” Concept: for 30 seconds, captive audience in elevator Example “Bugs Bunny / Road Runner” Wile E. Coyote says: “Allow me to introduce myself. My name is Wile E. Coyote… Genius. I am not selling anything, nor am I working my way through college, so let’s get down to cases. You are a rabbit, and I am going to eat you for supper. Now, don’t try to get away! I am more muscular, more cunning, faster, and larger than you are… and I’m a genius. Why, you could hardly pass the entrance examinations to kindergarten. So, I’ll give you the customary two minutes to say your prayers.” Students’ turn…

בסד Privacy Restored.™ 6 ABUSE SUPPRESSION TECHNOLOGIES, ACTIVITIES, VISION. ©2008 ASTAV, inc. – Confidential & Proprietary – Contact for pricing. Homework… Read Chapter 3 (and see LifeInsurance video) and APPLY Chapter 2 to “The Project”: Figure out (1 st try) Positioning Create a 30 second Elevator Pitch for your Start Up, and add it to the text file (below student names, ID’s, etc..) Meditate on Nachson ben Aminadav plunging into the sea……and THEN the sea splitting!

בסד Privacy Restored.™ 7 ABUSE SUPPRESSION TECHNOLOGIES, ACTIVITIES, VISION. ©2008 ASTAV, inc. – Confidential & Proprietary – Contact for pricing. Administrative Stuff Final Project: Investor “packet” for your Start-Up: Investor Presentation (.ppt) Executive Summary (.doc) Business Log (.txt) –Team (name, Ids) & Business Name, Mantra, TagLine, Positioning/Pitch –Real World Progress (2 nd half of the semester)

בסד Privacy Restored.™ 8 ABUSE SUPPRESSION TECHNOLOGIES, ACTIVITIES, VISION. ©2008 ASTAV, inc. – Confidential & Proprietary – Contact for pricing. Ch.3: Pitching Baseball term Definition: speaking to influence (very goal oriented)

בסד Privacy Restored.™ 9 ABUSE SUPPRESSION TECHNOLOGIES, ACTIVITIES, VISION. ©2008 ASTAV, inc. – Confidential & Proprietary – Contact for pricing. Ch.3: How? Fast start (explain yourself in 1 st minute) Explain relevance (“for instance…”) Listen to audience reaction Repeat…

בסד Privacy Restored.™ 10 ABUSE SUPPRESSION TECHNOLOGIES, ACTIVITIES, VISION. ©2008 ASTAV, inc. – Confidential & Proprietary – Contact for pricing. Ch.3: Crucial details Pre-meeting research (background / current efforts) 1000 ft (not in the sky, not on the ground) Take notes on feedback (extra credit) Follow through All this creates a meaningful dialogue, while creating strong impressions, which is all people have in the absence of facts…

בסד Privacy Restored.™ 11 ABUSE SUPPRESSION TECHNOLOGIES, ACTIVITIES, VISION. ©2008 ASTAV, inc. – Confidential & Proprietary – Contact for pricing. Ch.3: Kawasaki Format 10 slides 20 minutes 30 point font Can vary, but there is wisdom in this format... (In particular, “Want more details? Let’s schedule another meeting with the appropriate people…”)

בסד Privacy Restored.™ 12 ABUSE SUPPRESSION TECHNOLOGIES, ACTIVITIES, VISION. ©2008 ASTAV, inc. – Confidential & Proprietary – Contact for pricing. Ch. 3: Investor Pitch 1.Title (organization name, your name & title, contact info) 2.Problem (pain that you alleviate, get attention from audience) 3.Solution (how you alleviate the pain, what you sell) 4.Business Model (how you make money, channels, margins) 5.Underlying Magic (technology/secret sauce – pictures > text, Hints!) 6.Marketing & Sales (how are you going to reach your customers?) 7.Competitive Analysis (complete view of the landscape) 8.Management Team (management, board of directors/advisors) 9.Financial Projections (5 year forecast, $$ and metrics: customer #, …) 10.Status, Timeline, Use of Funds (what will you do with investor $)

בסד Privacy Restored.™ 13 ABUSE SUPPRESSION TECHNOLOGIES, ACTIVITIES, VISION. ©2008 ASTAV, inc. – Confidential & Proprietary – Contact for pricing. Ch. 3: Customer Pitch 1.Title (organization name, your name & title, contact info) 2.Problem (pain that you alleviate, get attention from audience) 3.Solution (how you alleviate the pain, what you sell) 4.Sales Model (what you sell and value proposition) 5.Underlying Magic (technology/secret sauce – pictures > text, Hints!) 6.Live Demo (“1 good demo = 1000 slides if you can do a good one…”) 7.Competitive Analysis (complete view of the landscape) 8.Management Team (management, board of directors/advisors) 9.Call to ACTION (Trial Period? Test installation?)

בסד Privacy Restored.™ 14 ABUSE SUPPRESSION TECHNOLOGIES, ACTIVITIES, VISION. ©2008 ASTAV, inc. – Confidential & Proprietary – Contact for pricing. Ch.3: CS Angle? RESIST the temptation to talk technical! –Scientists/Engineers are excited about having found the solution –Investors/Customers are excited about making $$$ For the technical slide: –Do not give the “secret sauce” away, even under NDA –Give the Gist [Remez] (either in words or pictures) –Add 3 rd party evidence that it works (higher credibility) Examples after break: ASTAV & CelloLeash…

בסד Privacy Restored.™ 15 ABUSE SUPPRESSION TECHNOLOGIES, ACTIVITIES, VISION. ©2008 ASTAV, inc. – Confidential & Proprietary – Contact for pricing. Q & A ? Half way there… For Next Session? “The Project”: 1 st draft of Investor pitch ( ok) Help: early ASTAV Investor pitch & CelloLeash pitch (ok to copy/edit) “The Art of the Start”: prepare Chapter 4

בסד Privacy Restored.™ 16 ABUSE SUPPRESSION TECHNOLOGIES, ACTIVITIES, VISION. ©2008 ASTAV, inc. – Confidential & Proprietary – Contact for pricing. Patents… General concept of IP protection Provisional vs. with-Claims ‘Patent Pending' vs. ‘Patent Number,,,' US filing vs. Israel filing PCT & International Extension Pricing (initial & on-going prosecution, pre- vs. post- investors) Personal Experience: ASTAV…