Active Access training event Active Access – project overview Budapest 7 th & 8 th June 2012

Active Access Why this project? Who we are Aims and objectives Approach A few key results Some key lessons learned

Why this project? Walking – hugely important mode of transport – but ignored as such!

Encouraging walking – big benefits Health Quality of life Value for money Environment Local economy

Walking – health benefits % of adults obese males Females Miles/yr 30% 20% 10% UK – travel and obesity

So we thought we should put things right a little – and try to raise the status of walking

Who we are – Active Access partners Edinburgh Napier University – Transport Research Institute (ENU), UK Austrian Mobility Research (FGM-AMOR), AT City of Koprivnica, HR Tartu City Government, EE Harghita Energy Management Public Service, RO Hungarian Cyclists’ Club, HU Centre for Health and Development Murska Sobota (CZR/CHD MS), SI German Institute of Urban Affairs (DIFU), DE Prioriterre, FR Energy Agency of La Ribera (AER), ES Cities for Mobility Network, City of Stuttgart, DE University of Nicosia, Cyprus (ESC), CY Municipality of Aveiro, PO Walk21, UK The Association for Urban Transition (ATU), RO

Main objective To increase the use of cycling but especially walking for short everyday trips in local areas, in order to benefit people’s health, and the health of the local economy. By: Transfering long car trips to shorter walking/cycling trips Changing people’s mental maps of their local neighbourhood

Specific Objectives Save energy through modal shift Improve public health Strengthen local economies Build capacity of partners and followers Reduce conflicts/barriers of walking & cycling Raise awareness & support for walking & cycling as transport modes

Target Groups Decision makers e.g politicians Multipliers e.g journalists, health institutions, associations etc. End Users - shop / restaurant owners - schools and companies - the general public

Approach

Approach 11 of 15 Active Access partners carried out activities tailored to meet local needs and conditions Walking & cycling to: School Shops Work For leisure

Walking & cycling to school Traffic snake game Walking buses Cycling education School travel plans Creation of University cycling club Film making competition Drawing and photo competitions -

Walking & cycling to shops & restaurants Incentive schemes for customers arriving by bike or on foot Production of walking maps Shopping trolley testing Dr Bike

Walking & cycling to work Travel plans Walk to work days Inter-enterprise challenges

Walking & cycling for leisure & health Health paths Exercise prescriptions Guided walks Pedelec testing Maps for pedestrians & cyclists Mobility information packs for new residents Street events

Key outputs Eleven partners organised walking audits Eight walking buses Four health-based campaigns Five shopping campaigns Three employer-based campaigns Improved walking infrastructure in four cities as result of Active Access

Key (emerging) impacts Increased stakeholder awareness of walking in all partner cities/regions Modal shift to walking/sustainable modes e.g.: Harghita – Traffic Snake Game – doubled use of sustainable modes Koprivnica – up to 4% point increase in walking to schools, 10% cut in car use to work Annecy work mobility challenge – 11,000 km to work by bike Cyprus – massive demand from parents for walking buses Graz pedelec testing – 37km per person per week cut in car use

How we engaged stakeholders Stakeholder involvement plans Walking audits Seminars Stakeholder workshop Local media

How we learnt from one another Sharing best practice examples Group work at project meetings Shadowing

Key lessons learnt? Build partnerships from the beginning Engage stakeholders at the planning stage to generate a strong sense of ownership and mutual benefit Be prepared to change approach Shifting the focus of campaigns can broaden understanding & engagement Hitch a ride on high profile events e.g. European Mobility Week Build momentum Engage the willing at first and aim to attract others with the success of early efforts or sense of social expectation Surprise people and have some fun! Engaging people on –street with unexpected events or ideas can generate community discussion Empower local networks to continue new initiatives Local ownership of the campaign can lead to ongoing rollouts and spin offs

Legal disclaimer: The sole responsibility for the content of this presentation lies with the authors. It does not represent the opinion of the European Communities. The European Commission is not responsible for any use that may be made of the information contained therein. Tom Rye, Professor and Head of Transport Planning, Lund University, Sweden Formerly of Edinburgh Napier University (project coordinators)

Session by approach (1) This session – chance to find out more about each approach Four groups – all in this room – one on walking to: Schools Work Leisure/recreation/ for health Shops Each group runs four times – so join each group in turn to find out about all four approaches Please contribute your thoughts and experiences

Session by approach (2) What activities achieved What scale they achieved it Most important success factors What were biggest problems and how they were overcome If there are different things that might be done in future to make implementation easier Three “top tips” or guidance points

Summary session What are our top three messages/lessons learned?