ANNUAL MEETING SEPTEMBER 18, 2007 Laguna Niguel, California

3 PRESIDENT’S REPORT ROGER BOLTON APCO Worldwide

4 MEMBERSHIP GROWING RAPIDLY – 44% SINCE ‘00 NUMBER OF MEMBERS

5 MEMBERSHIP EXPERIENCE OPPORTUNITIES GROWING RAPIDLY – UP 400% SINCE ‘00 NUMBER OF EVENTS

6 THE BUDGET GROWING RAPIDLY – 133% SINCE ‘00 $ U.S. (Thousands)

7 HIGH IMPACT PROGRAMS  Page One Teleconferences  Regional networking events  Hall of Fame  Distinguished Service Award  College Case Study Competition  Diversity initiatives  PR Coalition leadership

8 PRIVATE SECTOR SUMMIT ON PUBLIC DIPLOMACY

9 NEW VISUAL IDENTITY

10 NEW WEBSITE

Three initiatives: Thought leadership Future leaders Globalization

12 ARTHUR W. PAGE SOCIETY MISSION: To strengthen the management policy role of the corporate public relations officer by providing a continuous learning forum and by emphasizing the highest professional standards.

13 ARTHUR W. PAGE SOCIETY MISSION: To strengthen the management policy role of the corporate public relations officer by providing a continuous learning forum and by emphasizing the highest professional standards.

14 EXPANDED CONCEPT: Better understanding among CEOs, other C-suite executives and boards of the value of the Page Principles and the appropriate role of the chief corporate public relations officer.

15 Paul Argenti Mark Bain Kristen Bihary Steve Cody Peter Debreceny David Demarest Stephen Dishart Steve Harris PAGE MISSION TASK FORCE George Jamison Richard Marshall Frank Ovaitt Mike Paul Dave Samson Johanna Schneider Kirk Stewart Peter Thonis Valerie Di Maria, Co-Chair Jon Iwata, Co-Chair

16 PAGE MISSION TASK FORCE  CEO Survey  “The Authentic Enterprise” white paper  Corporate Trust Project with Business Roundtable Institute for Corporate Ethics

17 THE AUTHENTIC ENTERPRISE A global conversation among C-suite executives and influencers … … that leads to companies that …  … adhere to strong values,  build meaningful relationships,  operate in the public interest,  consistent with the Page Principles,  aided by a dynamic CCO.

18 THE AUTHENTIC ENTERPRISE  Business Roundtable  Other C-suite organizations  Business and PR trade media  Web 2.0  Academia  Executive recruiting firms  Page One Teleconference October 3  Page Regional Meetings

19 Paul Argenti Ron Culp Dave Demarest Kimberley Crews Goode Steve Harris Bill Nielsen FUTURE LEADERS TASK FORCE Maril Gagen MacDonald, Co-Chair Ann McCarthy, Co-Chair Judith Mühlberg, Co-Chair

20 FUTURE LEADERS PROGRAM To prepare high potential executives to be chief communications officers: Leadership in …  … defining values  … building stakeholder relationships  … enabling “new media” skills  … building and managing trust

21 FUTURE LEADERS PROGRAM A two-year program for high potential future chief communications officers:  Assessment and development  Leadership experience  Special projects and mentoring  Post-graduation networking

22 Jack Bergen Tom Kowaleski Margery Kraus Anne McCarthy Helen Ostrowski Dave Senay GLOBALIZATION TASK FORCE Cathy Babington, Co-Chair Ken Sternad, Co-Chair

23  Should we become a truly global organization?  What would it take? GLOBALIZATION TASK FORCE Two simple questions:

24 WHAT’S NEXT? 25 th Anniversary Membership Thought leadership Future leaders Globalization

25 TREASURER’S REPORT NANCY HOBOR Grainger

26 INCOME AND EXPENSE TRENDS EXPENSES GROWING FASTER THAN INCOME SINCE 2004

27 INCOME ANALYSIS DUES AND DEVELOPMENT ALMOST 2/3RDS OF INCOME

28 EXPENSE ANALYSIS EXPENSES DO NOT SHOW STAFF ALLOCATION TO PROGRAMS

29 SPRING SEMINAR EXPENSES AND REVENUE BOTH ARE CLIMBING SINCE 2002

30 ANNUAL CONFERENCE REVENUE AND EXPENSES EXPENSES DON’T INCLUDE SUBSIDIZATION BY CHAIRS

31 DUES HAVE INCREASED DUES RAISED MODESTLY TO COVER RISING EXPENSES

32 DEVELOPMENT FUND TREND GENEROSITY OF MEMBERS AND THEIR COMPANIES CRITICAL

33 EXECUTIVE DIRECTOR’S REPORT TOM NICHOLSON Arthur W. Page Society

34 EXECUTIVE DIRECTOR ROLE Help elected leaders achieve mission and goals Promote the AWPS brand Strengthen the role of the corporate public relations officer Expand membership among the Global Fortune

35 VISION FOR THE FUTURE Leverage existing resources and talent Engage membership Support members with information, resources, opportunities 35

36 FINANCIAL AND RESOURCE MANAGEMENT Managing finances is a critical function for the Executive Director Leveraging the human resources represented by the membership is the more critical role 36

37 MEMBER ENGAGEMENT 37 Process of engagement – each member feels and acts as owners of the society Decision-making Involvement Input Stake in the game Contribute Line of Sight Awareness Understanding Pay dues Ownership behavior Personalizing Members Contributors

38 ORGANIZE TO SUPPORT MEMBERS Responsive staff Efficient processes Project management tools to support committees and task forces Implement your ideas well 38

39 THANKS TO: Susan Chin Mary Elliott Dawn Hanson Burson-Marsteller Wieck Media 39

40 ELECTION OF TRUSTEES TOM MARTIN College of Charleston

41 DEPARTING TRUSTEES Ellen Robinson Joan Walker

42 SLATE OF CANDIDATES Class of 2010 New Trustees Robert DeFillippo Chief Communications Officer Global Communications Prudential Financial, Inc. Jessica Stoltenberg Vice President Corporate Communications Merck & Co.

43 SLATE OF CANDIDATES Class of 2010 Trustees Standing for Re-Election Paul Argenti – Tuck School of Business at Dartmouth Greg Elliott – International Truck and Engine Corporation Kimberly Goode – Visteon Corporation Harvey Greisman – MasterCard Worldwide Aedhmar Hynes – Text 100 Ray Kotcher – Ketchum Bill Margaritis – FedEx Corporation Anne McCarthy – Western Union Jim Murphy – Murphy & Co.

44 PRESIDENT-ELECT Maril Gagen MacDonald Chief Executive Officer Gagen MacDonald

45 REMARKS BY THE PRESIDENT-ELECT MARIL GAGEN MACDONALD Gagen MacDonald

46 PRESIDENT’S REPORT ROGER BOLTON APCO Worldwide

47 Executive Committee: Roger Bolton Angela Buonocore Peter Debreceny Nancy Hobor Rich Jernstedt Maril MacDonald Bill Margaritis Tom Martin Anne McCarthy Jim Murphy Bill Nielsen 2007 TRUSTEES Trustees: Paul Argenti Cathy Babington Ann Barkelew Paul Capelli Valerie Di Maria Greg Elliott Matt Gonring Kimberley Goode Harvey Greisman Aedhmar Hynes Ray Kotcher Tom Kowaleski John Manfredi Judith Mühlberg James Murphy Bill Nielsen James S. O’Rourke Helen Ostrowski Ellen Robinson Ken Sternad Joan Walker Don Wright

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