2014 BRAND PRESENTATION

Pioneering brand in Awatere Valley Sauvignon Blanc & Pinot Noir focus Uncompromising quality Complex, intense wines with regional character Award winning Limited production 100% sustainably produced Passionate, experienced winemaking and viticulture team OVERVIEW

Northeast tip of the South Island New Zealand’s largest wine producing region Modern commercial planting began in the 1970s Currently has 23,600 hectares planted to grapes Cool climate and long growing season Two main valleys Wairau Awatere MARLBOROUGH, NEW ZEALAND

First planted in 1985 Smaller, narrower valley Vines planted on river terraces or gentle rolling foothills Cooler, drier and windier with a longer ripening period Greater minerality and higher acid levels AWATERE VALLEY

OUR WINERY

Allan Croker, Viticulturist Massey University, Palmerston North, Plant Pathology Spent 16 years at Corbans Wines Joined Vavasour in 1996 Matt Duncan, Vineyard Manager Grew up on a vineyard in northern Hawkes Bay Lincoln University, Canterbury, Horticultural Management Joined Vavasour in 2007 VITICULTURE TEAM

Stu Marfell, Chief Winemaker Born and raised in the Awatere Valley near the original Vavasour vineyard Lincoln University, Canterbury, Viticulture and Oenology Joined Vavasour in February 2003 as Assistant Winemaker Promoted to Winemaker in 2007 & Chief Winemaker in 2012 Finalist at the 2008 & 2009 Young Winemaker of the Year Awards Susan Van Der Pol, Assistant Winemaker Born and raised in Blenheim, Marlborough Nelson Marlborough Institute of Technology, Nelson, Viticulture and Wine Production Joined Vavasour in 2011 WINEMAKING TEAM

Sauvignon Blanc SRP $14.99 Limited quantities 100% Awatere Valley Sourced from estate vineyards Sustainably farmed SAUVIGNON BLANC

Pinot Noir SRP $19.99 Limited quantities 100% Awatere Valley Sourced from estate vineyards Sustainable farming PINOT NOIR

Sales Strategy Share history of scores from major publications Emphasize long, solid track record outside the US Comparative taste against other New Zealand wines at higher price points Distribution Focus Hip, urban hot spots Small-plate dining, bistros with outdoor seating Independent retailers with clubs and newsletters Specialty upscale grocery STRATEGY & DISTRIBUTION

Brand Presentation Brand Brochure Map Fact Sheets Brand Sell Sheet Sustainability Sell Sheet One-Page Interactive Sell Sheet Wait staff/Wine Cards Flow Shelftalkers Blank Shelftalker Template Staff Bios Acclaim Fliers Trade Newsletters E-Letterhead Tasting Mats & Tasting Note Sheets SUPPORT MATERIALS