Presentation by: Lara Abbott February 2, 2013. Introducing a new brand greenlip is named for the native and iconic New Zealand Green Lip mussel. The clear.

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Presentation transcript:

Presentation by: Lara Abbott February 2, 2013

Introducing a new brand greenlip is named for the native and iconic New Zealand Green Lip mussel. The clear waters of the Cook Strait which border Marlborough are a natural home for these beautiful bivalves This is where the South Pacific and the Tasman Sea meet to create the Maritime climate which imparts the unique character in our Sauvignon Blanc. You will find a bright passionfruit and grapefruit character and a hint of lime peel in this delicious wine. Pretty imagery

New Zealand Sauvignon Blanc is famed for its strongly aromatic green bell pepper, gooseberry & lush passion fruit characters. Styles vary from this traditional style to those showing fresh-cut grass, melons & lime. The Marlborough region represents 80% of all plantings New Zealand Sauvignon Blanc is predominantly cold-fermented in stainless steel to retain its famed “zing”, though more examples are being produced using oak, wild yeasts & lees stirring to add complexity Pretty imagery New Zealand SB Facts

Why greenlip Sauvignon Blanc? Sauvignon Blanc Varietal growing o +12.2% vs YAG, AC Nielsen, 1/5/13 o Outperforming Chardonnay, Cabernet & Pinot Grigio New Zealand Sauvignon Blanc is growing faster o +22% vs YAG AC Nielsen, 1/5/13 Pretty imagery Varietal # of SKUs 13 wk $ Volume % Chg vs. YAG Eq Case Volume % Chg vs. YAG Chardonnay3,010$337,875,6592.5%4,275,5450.5% Cabernet2,817$279,198,5805.0%2,895,4232.4% Pinot Grigio1,082$118,767,2799.4%1,612,1258.9% Sauvignon Blanc 1,263$78,923, % 781, % AC Nielsen Price + Quality + Pop

Why greenlip Sauvignon Blanc? Quality in the bottle o Quality sourcing, consistently available o Premium winemaking expertise yields quality Modern, vibrant packaging o Attention-grabbing colorful label and POS o Stelvin closure Appealing style o Bright passionfruit and grapefruit character and a hint of lime peel Right price point o Because consumers want higher quality Sauvignon Blanc that is still a value. o $14+/bottle SB enjoys double-digit growth Pretty imagery Price + Quality + Pop

Nobilo Marlborough $13.99 Brancott Estate Marlborough $14.99 greenlip Marlborough $14.99 Kim Crawford Marlborough $17.99 Starborough Marlborough $14.99 The Competition

ATTENTION-GRABBING POS Graphics, images, text, couponing, advertising, promotions, s Tasting/sampling budget in states where legal MIR coupons where legal Case Backer display graphics available Shelf talkers available Custom Wine Taps for Keg program Also available in a wine keg! Why carry greenlip?

Jay Conway NATIONAL SALES MANAGER Contact Us