Refresh Collab Refresh, Rejuvenate, Renew

“Refresh Collab” is the new Install base Upgrade/Migration Program Objective: Enable customers with the latest collaboration experience by migrating to Cisco’s newest endpoints, infrastructure, and cloud offerings Transform every meeting room “Refresh Collab” replaces “Drive to Collab”

Refresh Collab Migration Program Simplified Migration Process Guided Migration Process Readiness Assessment Tools Improved License Migration Upgrade collateral Compelling Offers Collaborate Now Promotions Technology Migration Promotion Collaboration Adoption Incentives (CAI) Refresh Collab Comprehensive Support Refresh Collab TAC Global Licensing Operations PDI Help Desk Program Team Support Focused Enablement Training & workshops Partner community and web pages e-Learning modules Sales tools and migration guides 3 3

Refresh Collab Endpoints Infrastructure Cloud Opportunities Promotions Refresh phones and video endpoints Upsell and attach video to Cisco install base Infrastructure Upgrade CUCM customers to v 10/11 Migrate VCS to UCM Refresh legacy MCUs Upsell contact center Cloud Capture service contract renewals Upsell and attach WebEx, CMR & Spark Migrate to HCS Cloud Opportunities Promotions Tools Collateral

What’s in it for the Customer? Next Generation Collaboration Experience Pervasive Video BYOD & Mobility B2B and Collab Edge Customer Collaboration Line of Business Buyer Customer Extensible Platform Architecture Virtualization End of Support Unified Voice & Video Cloud IT Decision Maker EOL

Cisco Collaboration Architecture Exp E Exp C CMR, WebEx, B2B, VPN-less Remote & Mobile Access Expressway Firewall Traversal Prime Unified Communications Manager iOS Android Windows Mac OS X IP Phones Video Endpoints Personal TelePresence TelePresence Conductor Virtualized Video Infrastructure TMS Conf Mgmt TelePresence Server Video meets Collaboration Sometimes a picture is worth a thousand words. There is a lot of meaning within this picture: A single UC Manager cluster can now provide a converged call control platform for all forms of real time collaboration clients: voice, video, TelePresence, instant messaging & presence, multiparty conferencing, audio and video recording applications such as MediaSense, etc. While customers may still want to keep these separate for political/organizational reasons, there is no longer any technical need to do so. VCS Expressway is positioned as the enterprise collaboration edge going forward, providing secure communications between an enterprise network and (1) cloud conferencing services such as Webex OneTouch, business-2-business (B2B) and business-2-consumer (B2C) calling, and remote access for home office/mobile clients. TMS is positioned as the TelePresence scheduling platform going forward. Conductor provides bridge load-balancing and port management VCS Control provides interoperability gateway services to legacy H.323 videoconferencing systems and to 3rd-party/proprietary applications such as Microsoft Lync Cisco’s architecture is all SIP-based, with H.323/SIP conversion taking place where necessary to interoperate with H.323 at the edge TelePresence Server

Refresh your Endpoints Refresh End of Support (EOS) phones to 78xx and 88xx, targeting 79xx series phones Refresh video endpoints that are EOS, including MXPs and Profiles Replace CTS 3xxx immersive systems with IX5000

Upgrade/Migrate your Infrastructure Upgrade to CUCM versions 10 & 11, with focus on End-of-Support v7 (End of Support) Migrate from VCS to UCM, with scenario based architectures Migrate legacy video infrastructure to VTS Exp E Recommended Call Control Architecture: UCM BE6000/BE7000 Internet Exp C BE6000 or CE

Cisco UCM Feature Matrix Features 4-7.x 8.0.x 8.5/8.6 9.1(2) 10.5 11.0 Virtualization X  BYOD (Jabber for voice/video) Video (Unified Voice/Video call Control) Mobility (SNR for Voice and Video) B2B (SIP URI-Dialing & Expressway) Central License Management (PLM) Collaboration Edge Prime Collaboration Self Provisioning and Self Care Video enabled Contact Center Single Sign-On VPN-less support for DX/78/8800 series (CSR 11.0) Enhanced Lync 2013 Interop (CSR 11.0) Notes: Mobility/Jabber on x/Video/SIP URI/VCS express/B2B/Virtualization/ Mobility features at UCM 6.x/7.x: Mobility connect, mobile voice access, etc Video: native support of Tandberg endpoints started from UCM 8.5 BYOD/Jabber: Jabber started from UCM 9.0.x. Before that, CUCI-Connect, CUCI-MoC, CUPC were much less successful than Jabber. UCM 10 ICE features: Identity / Single Sign On, Common In-meeting Experience / One Touch, Installation & Upgrades, Edge & Firewall Traversal, etc New in 10.5: Single sign-on  - Single password across various UC apps. Centralized credential mgmt.  Self-provisioing for TP - Enables ease of migration from VCS to CUCM Self-care :  TMS Conferencing been added to single self-care portal Media-path optimization: fewer hardware resources, hence cost effective JITC cert: Full CUCM and IM&P certification for US Federal sales

Video : Face to Face Communication Business Benefits Video Collaboration with customers and supply chain Improve productivity through face to face communication Reduce travel cost & carbon footprint Session Management Presence Voice/Video Messaging Mobility Security Unified CM 10/ 11 IT Benefits Unified Call Control for voice and video endpoints Seamless Voice & Video interoperability Unified configuration and bandwidth management Business-to-business (B2B) calling with SIP URI dialing Call and session control are important…   For an end user where call control means mobility. If you are coming into the office on your cell phone and want to transition to your IP phone, you can. If you want to then add a web collaboration session, you can. If you want to transition from your IP phone to a TelePresence call, you can….all at the touch of a button. For an administrator, call control means one common platform for video and voice. It means being able to leverage your existing voice investments and add video as another application. It means more efficient management of your network traffic. Unified call and session control is now enabled by Cisco Unified Communications Manager for video-enabled collaboration, providing native support for video communications and collaboration applications and endpoints. Cisco focuses on using industry-standard protocols and protecting your investments by integrating all voice/video functions in one platform. Every call can be video or voice depending on the capabilities of the endpoints and preference of the user. It also extends your ability to connect outside your organization to other businesses through standards-based interoperability with non-Cisco endpoints and other call-processing platforms. Unlike the competition, this is built-into the same collaboration engine – it doesn’t require additional boxes. Transition: Unified call control is extended by unified and scalable conferencing options

BYOD: Collaborate from Any Device Business Benefits Work Your Way: Productivity, employee choice, flexibility Extend Collaboration: Integrate into existing business applications Stay Connected: Collaborate anytime, anywhere, from any device Session Management Presence Voice/Video Messaging Mobility Security Unified CM 10/11 IT Benefits Jabber support on multiple platform (Win, Mac, iOS, Android) Support for integrated Voice, Video, IM/Presence Seamless interoperability with other video endpoints

B2B: Collaborate with Customers and Supply Chain Business Benefits Improve business relationships with cross-company collaboration Promote seamless collaboration with customers, partners and supply chain Extend video communications to teleworkers IT Benefits B2B calling over MPLS or Over-the-top (via Internet) Firewall traversal support for video Simplified reachability and extended interoperability with URI dialing Session Management Presence Voice/Video Messaging Mobility Security Unified CM 10/11 Internet B2B Expressway™ Firewall Traversal Call and session control are important…   For an end user where call control means mobility. If you are coming into the office on your cell phone and want to transition to your IP phone, you can. If you want to then add a web collaboration session, you can. If you want to transition from your IP phone to a TelePresence call, you can….all at the touch of a button. For an administrator, call control means one common platform for video and voice. It means being able to leverage your existing voice investments and add video as another application. It means more efficient management of your network traffic. Unified call and session control is now enabled by Cisco Unified Communications Manager for video-enabled collaboration, providing native support for video communications and collaboration applications and endpoints. Cisco focuses on using industry-standard protocols and protecting your investments by integrating all voice/video functions in one platform. Every call can be video or voice depending on the capabilities of the endpoints and preference of the user. It also extends your ability to connect outside your organization to other businesses through standards-based interoperability with non-Cisco endpoints and other call-processing platforms. Unlike the competition, this is built-into the same collaboration engine – it doesn’t require additional boxes. Transition: Unified call control is extended by unified and scalable conferencing options VPN-less mobile remote access Remote User

Mobility: Collaborate from Anywhere Business Benefits Streamline communications and find contacts easily, on any device Communicate quickly and effectively through IM/chat and presence awareness Simplify message management (directing unanswered calls to a Unity Connection) IT Benefits Single number reachability (SNR) for voice and video calls Fixed Mobile Convergence (FMC) - consistent user experience for desktop VoIP and mobile devices Secure encrypted calls across clusters for extension mobility Session Management Presence Voice/Video Messaging Mobility Security Unified CM 10/ 11 Mobility/SNR PSTN Gateway Call and session control are important…   For an end user where call control means mobility. If you are coming into the office on your cell phone and want to transition to your IP phone, you can. If you want to then add a web collaboration session, you can. If you want to transition from your IP phone to a TelePresence call, you can….all at the touch of a button. For an administrator, call control means one common platform for video and voice. It means being able to leverage your existing voice investments and add video as another application. It means more efficient management of your network traffic. Unified call and session control is now enabled by Cisco Unified Communications Manager for video-enabled collaboration, providing native support for video communications and collaboration applications and endpoints. Cisco focuses on using industry-standard protocols and protecting your investments by integrating all voice/video functions in one platform. Every call can be video or voice depending on the capabilities of the endpoints and preference of the user. It also extends your ability to connect outside your organization to other businesses through standards-based interoperability with non-Cisco endpoints and other call-processing platforms. Unlike the competition, this is built-into the same collaboration engine – it doesn’t require additional boxes. Transition: Unified call control is extended by unified and scalable conferencing options

Collaboration Edge: Borderless Collaboration Collab Edge Business Benefits Drive better & consistent collaboration experiences for mobile workers Enhance mobility experiences by seamless movement between on and off-campus Provide flexibility by allowing users to use their own device for Audio, Video, IM & VM IT Benefits Ease of deployment & administration for off-premise endpoints Allows off-premise endpoints to register with Unified CM without VPN Simple for users to remote/mobile users to connect (login & host name) Session Management Presence Voice/Video Messaging Mobility Security Unified CM 10/11 Internet B2B No VPN Reqd Expressway™ Firewall Traversal Desktop clients (Win/Mac) 9.6 Tablet 9.6 Smartphone 9.6 Jabber K, 9.6 EX, MX, C Series TC7.0  CUCM 9.1.x or greater and expressway X8.1 to support Collaboration Edge - CUCM 9.1(2) or higher includes support Collab Edge - Jabber 9.6 & Expressway x8.1 will include support Collab Edge Remote User No VPN Reqd

Deriving Operational Efficiencies Unified Communications Self-Provisioning & Self-Care Central License Management Unified Bandwidth Provisioning Unified Call Control Prime Collaboration Virtualization Unified Call Control Unified Management Self-Provision & Self – Care Central License Management Virtualization

Streamlined UCM Upgrade Procedure Eliminates the need for multiple hops, downtimes & license uploads Allows easy migration to version 10/11, including: Upgrades Install cop files (locales or device packs) on a cluster Switch versions , Reboot Change IP addresses or hostnames on existing 10.x clusters Fresh install a new Unified Communication, or IM&P cluster 6.1(5), 7.1(3), 7.1(5) 8.0(x), 8.5(1), 8.6(x) 9.x PCD Application 10/11 Automated Process Minimum Downtime Reduced Risk Outsourcing Option as Well (Global Experts) Production cluster untouched/unchanged. Easy fallback Minimal downtime Minimal upgrade hops, less risk No interim HW needed to perform migration No re-hosting of license needed in interim hop

Cisco UCM License Migration Process Policy – “Customers with SWSS/UCSS will be assured the same licensing capability & capacity at no cost as they migrate to UCM 10.x/11.x” Contact GLO for licensing support on upgrades Entitlement & Migration Licenses (from DLU-based pre-9.x to user-based 10.x/11.x) Automatic license migration via ELM disabled Pre-10.x Licenses With SWSS/UCSS Contract 10.x/11.x Licenses Same Licensing Capability/Capacity No Licensing Cost GLO: licensing@cisco.com Response Time: 3-5 Business Days

Cisco UCM License Migration Process Checklist Requested Information Before Upgrade After  Email Subject Header Drive to Collab Pre-Migration Request Post-Migration Request License Count Report From iPad app or LCU tool Required MAC Address Current publisher (& previous if available) UCSS/ ESW Contract Numbers Recommended License Request File From ELM/PLM --- Site Information Customer name permutations, location for contract update Escalation Process: Call GLO and speak with License Duty Manager

Collab Upgrade App Includes VCS to UCM and Endpoint Assessment Readiness Assessment App: iPad/Android/Windows 7 and up CUCM v10.x, v11.x VCS Unity/Unity Connection Contact Center Express MeetingPlace Presence Server Licensing Support for BE6000/BE7000 Phones & Video Endpoints English, French, German, Spanish, Portuguese, Mandarin & Japanese Available for Windows 7 and 8 Download site: http://CUCMUpgrade.cisco.com

Refresh Collab Support Structure Skilled Experts on Migration & keyword based routing Refresh Collab Migration Landing Page Planning Support: PDI Helpdesk Customer or Partner TAC Keywords: “Communications Manager Upgrade (Drive-To-Collab Initiative)” License Entitlement & Migration: GLO Technical Assistance: TAC AS Services

Value Prop Resources Available Today! Cisco UCM Value Prop Migration Benefits Collateral v4.x  v10.x/11.x v5.x  v10.x/11.x v6.x  v10.x/11.x v7.x  v10.x/11.x v8.x  v10.x/11.x Cisco UCM Feature Matrix Available in documents: https://refreshcollab.cisco.com

Refresh Collab - Resources Landing Page for All Refresh Collab Resources Customer Landing Page: http://www.cisco.com/go/cucmupgrade Support Alias for Refresh Collab Questions Refresh Collab Program Team: ask-refreshcollab@external.cisco.com Licensing Support: licensing@cisco.com