Страница 1 Localization of global successful Internet business models in Russia: smart copy-cut strategy. Max Medvedev, Partner at AddVenture Fund

Страница 2 Types of people and innovations People: 1.Those, who innovate, make smth new - “Innovators” 2.Those, who watch how smbd make smth new and try to repeat it locally - “Followers” 3.Those who stand and wonder what’s going on =) Innovations: high-tech (search, 3d, virtualization, etc) low tech (eCommerce, aggregators, etc) 2

Страница 3 Low-tech and high-tech innovations Project in.COMProject in.RU GoogleYandex FacebookVkontakte Classmates.comOdnoklassniki Vente-Privee.comKupiVip.Ru Amazon.comOzon Google AdSenseBegun YouTubeRuTube eBayMolotok DepositfilesIfolder ImdbKinopoisk GrouponBiglion ????Sapato, Lamoda Booking.com???? 3

Страница 4 AddVenture story 4 FigureAddVenture IAddVenture IIAddVenture III Funds under the management $300 thousand.$530 thousand.$7000 thousand. (40% placed) Number of investors 3109 Number of portfolio projects 655 (to be up to 10) with the subsequent rounds of financing / exits 21+1 exit1 (internal round) Cost of actives as of $840 thousand.$1,535 thousand.~ 10,000 thousand Annual profitability 77%122%>200% The launch date August 2008March 2009March 2011

Страница 5 Recommendations (for eBusiness) For entrepreneurs – Read (techcrunch, venturebeat, etc) and analyze business models – Speed networking and build connections – Participate in contests, make your own clubs of interest – Make start-ups & pitch to investors & raise money For local investors – Invest in people not ideas (Arthur Rock, investor in Intel) – Co-invest with global players (they can bring expertise) For officials – Support entrepreneurs – Support contests – Make conferences, bring success stories to your contries (eBay, Google, Amazon) – Support local and global venture capital – Simplify legal procedures 5

Страница 6 Want to be a partner? We build a category leader in Russia, company grew from 50 orders/day to 3000 orders/day We want to capitalize our expertise in other countries (Latam, Africa, China, etc) and we look for a local partner We bring technology, market expertise, money and exit strategy, join us: