Tourism in France and in Academic courses Intourmarket March 14, Moscow Aix-Marseille University (Gap Campus) Master’s Course in Tourism : PROMOTING HERITAGE & ENVIRONMENT, MANAGING LAND & RESORTS IN MOUNTAIN AERAS

Tourism in France and in University Courses Major points : Tourism in France 1)Recent changes in the tourism industry a)New practices b)New directions 2)Tourism in Academic Courses a)How do university courses take these changes into account? b)An example of a course: the Master’s degree at Gap University - France

1- Tourism in France 1990 France: world’s tourist destination #1 82 million international tourists (2007) Origin: Europeans mostly Eastern European countries= 4% Notre Dame : 14 million visitors

1- Tourism in France Revenues = $ 46.3 billion (2006, World Tourism Organization) Share in France’s GDP = 8.3% Share in France’s Southeastern region GDP = 12% High Mountain National Park Ecrins Mountains

2- Tourism in France a) Recent changes in tourist activities new aspirations wellbeing return to nature and emphasis on comfort need for cocooning and security increasing demands

2- Tourism in France a) Changing practices in tourism new watchwords less work, less stress and more leisure less consumption-oriented more sharing and exchanges

2- Tourism in France b) New directions plan and develop : enhance the attractiveness of an area more sustainable tourist activities aim for excellence and customer satisfaction  Sustainable-oriented tourist policies

3- Tourism in universities How do university courses incorporate these new guidelines ? University Tourist Diploma Courses General training  service planning Specific training  service delivery

3- Tourism in universities Example of a Master’s Course: PROMOTING HERITAGE & ENVIRONMENT, MANAGING LAND & RESORTS IN MOUNTAIN AERAS Gap University - France Objectives : 5 major subjects Environnement Land planning Sport and leisure activities Management Systems Sustainable tourism Gap

3- Tourism in universities b) Sustainable tourism applied to event tourism on the Tour de France 2006 Winter Olympics in Turin Ice hockey Internationals Downhill skiing inter-university championships Rock-climbing and white water competitions Mountain-bike competitions