introduction to hospitality fifth edition john r. walker Chapter 4: Rooms Division Operations

Introduction to Hospitality Fifth Edition John Walker Copyright ©2009 by Pearson Education, Inc. Upper Saddle River, New Jersey All rights reserved. Chapter 4 Rooms Division Operations Functions and Departments Role of the Hotel General Manager Executive Committee Rooms Division Property Management Systems Energy Management Systems Call Accounting Systems Guest Reservation Systems

Introduction to Hospitality Fifth Edition John Walker Copyright ©2009 by Pearson Education, Inc. Upper Saddle River, New Jersey All rights reserved. Chapter 4 Rooms Division Operations Revenue and Yield Management Reservations Communications CBX or PBX Guest Services/Uniformed Services Concierge Housekeeping Security/Loss Prevention Trends

Introduction to Hospitality Fifth Edition John Walker Copyright ©2009 by Pearson Education, Inc. Upper Saddle River, New Jersey All rights reserved. Functions of a Hotel Provide lodging accommodations Revenue centers Cost centers Serve and enrich society Create profit for the owners

Introduction to Hospitality Fifth Edition John Walker Copyright ©2009 by Pearson Education, Inc. Upper Saddle River, New Jersey All rights reserved. Role of a General Manager Provide owners with a reasonable return on investment Keep guests and employees happy Responsible for performance of hotel and employees Accountable for the hotel’s level of profitability

Introduction to Hospitality Fifth Edition John Walker Copyright ©2009 by Pearson Education, Inc. Upper Saddle River, New Jersey All rights reserved. Executive Committee Makes all the major decisions affecting the hotel Made up of key associates who head major departments: –General Manager –Director of Human Resources –Director of Food & Beverage –Director of Rooms Division –Director of Marketing & Sales –Director of Engineering –Director of Accounting

Introduction to Hospitality Fifth Edition John Walker Copyright ©2009 by Pearson Education, Inc. Upper Saddle River, New Jersey All rights reserved. Figure 4-1 Executive Committee

Introduction to Hospitality Fifth Edition John Walker Copyright ©2009 by Pearson Education, Inc. Upper Saddle River, New Jersey All rights reserved. Rooms Division Departments: –Front office –Reservations –Housekeeping –Concierge –Guest services –Security –Communications

Introduction to Hospitality Fifth Edition John Walker Copyright ©2009 by Pearson Education, Inc. Upper Saddle River, New Jersey All rights reserved. Figure 4-3 Guest Cycle

Introduction to Hospitality Fifth Edition John Walker Copyright ©2009 by Pearson Education, Inc. Upper Saddle River, New Jersey All rights reserved. Front Office Front Office Manager: Enhance guest services by developing to exceed guest needs Guest Service Associate: Greet guests as they arrive at the hotel, escort them to the front desk, personally allocate the room, and take the guest and luggage to the room

Introduction to Hospitality Fifth Edition John Walker Copyright ©2009 by Pearson Education, Inc. Upper Saddle River, New Jersey All rights reserved. Front Office The hub or nerve center of the hotel Responsibilities: –To sell and up-sell rooms –To maintain balanced guest accounts –To offer services such as handling mail, faxes, messages, and local and hotel information

Introduction to Hospitality Fifth Edition John Walker Copyright ©2009 by Pearson Education, Inc. Upper Saddle River, New Jersey All rights reserved. Night Auditor Posts charges Closes the books on a daily basis Balances guest accounts Completes daily reports using the statistics on the following slides

Introduction to Hospitality Fifth Edition John Walker Copyright ©2009 by Pearson Education, Inc. Upper Saddle River, New Jersey All rights reserved. Hotel Statistics Occupancy Statistics: –Percentage of Occupancy = Rooms Occupied Total Rooms Available Revenue Statistics: –Average Daily Room Rate (ADR) = Total Rooms Revenue Total Number of Rooms Sold

Introduction to Hospitality Fifth Edition John Walker Copyright ©2009 by Pearson Education, Inc. Upper Saddle River, New Jersey All rights reserved. Property Management Systems Center of information processing Relates to front and back office activities Examples of applications: –Room management –Guest accounting –Check in services –Information sharing –Internet access

Introduction to Hospitality Fifth Edition John Walker Copyright ©2009 by Pearson Education, Inc. Upper Saddle River, New Jersey All rights reserved. Energy Management Systems Extends guest in-room comfort Examples: –Passive infrared motion sensors –Room occupancy status reporting –Automatic lighting controls –Minibar access reporting –Smoke detector alarm reporting –Central electronic lock control –Guest control amenities

Introduction to Hospitality Fifth Edition John Walker Copyright ©2009 by Pearson Education, Inc. Upper Saddle River, New Jersey All rights reserved. Call Accounting Systems Tracks guest room phone charges Monitors where calls are made from and from which phones CAS works in conjunction with PBX (telephone) and PMS Offers different rates

Introduction to Hospitality Fifth Edition John Walker Copyright ©2009 by Pearson Education, Inc. Upper Saddle River, New Jersey All rights reserved. Guest Reservation Systems Global distribution systems (GDS): Electronic markets for travel, hotel, car rental, and attraction bookings A central reservation system (CRS) houses the electronic database in the central reservation office (CRO) –Hotels provide rates and availability information to the CRO—usually by data communication lines

Introduction to Hospitality Fifth Edition John Walker Copyright ©2009 by Pearson Education, Inc. Upper Saddle River, New Jersey All rights reserved. Figure 4–6: The Sequence and Relationships of a Hotel Guest Reservation

Introduction to Hospitality Fifth Edition John Walker Copyright ©2009 by Pearson Education, Inc. Upper Saddle River, New Jersey All rights reserved. Revenue and Yield Management Revenue management is used to maximize room revenue at the hotel –Based on supply and demand Yield management allocates the right type of room to the right guest at the right price –Examines demand for rooms over a period of a few years and determines the demand for a particular room each night

Introduction to Hospitality Fifth Edition John Walker Copyright ©2009 by Pearson Education, Inc. Upper Saddle River, New Jersey All rights reserved. Reservations Department is headed by the reservations manager Desired outcome of the reservations department is to exceed guest expectations when they make reservations Confirmed reservations are made with sufficient time for a confirmation slip to be returned to the client Guaranteed reservations are given when the person making the reservation wishes to ensure that the reservation will be held

Introduction to Hospitality Fifth Edition John Walker Copyright ©2009 by Pearson Education, Inc. Upper Saddle River, New Jersey All rights reserved. Communications CBX or PBX Management of in-house, guest communications, and emergency center Profit center: Hotels generally add a 50% charge to all long-distance calls placed from guest rooms

Introduction to Hospitality Fifth Edition John Walker Copyright ©2009 by Pearson Education, Inc. Upper Saddle River, New Jersey All rights reserved. Guest/Uniformed Services Uniformed staff is headed by a guest services manager Consists of door attendants, bell persons, and the concierge

Introduction to Hospitality Fifth Edition John Walker Copyright ©2009 by Pearson Education, Inc. Upper Saddle River, New Jersey All rights reserved. Concierge Elevates property’s marketable value Typically in a luxury hotel Handles guest needs Should have knowledge of the city Many speak several languages Assists guests with restaurant reservations, directions, tickets to shows, etc.

Introduction to Hospitality Fifth Edition John Walker Copyright ©2009 by Pearson Education, Inc. Upper Saddle River, New Jersey All rights reserved. Housekeeping Largest department in terms of people Executive Housekeeper duties: –Leadership of people, equipment, and supplies –Cleanliness and servicing the guest rooms and public areas –Operating the department according to financial guidelines –Keeping records

Introduction to Hospitality Fifth Edition John Walker Copyright ©2009 by Pearson Education, Inc. Upper Saddle River, New Jersey All rights reserved. Security and Loss Prevention Providing guest safety and loss prevention Includes: Security officers Equipment (i.e., smoke alarms, key cards, etc.) Safety procedures Identification procedures

Introduction to Hospitality Fifth Edition John Walker Copyright ©2009 by Pearson Education, Inc. Upper Saddle River, New Jersey All rights reserved. Trends Diversity of workforce Increase in use of technology Continued quest for increases in productivity Increasing use of revenue management Greening of hotels and guest rooms Security Diversity of the guest Compliance of the ADA Use of websites In-room technology

Introduction to Hospitality Fifth Edition John Walker Copyright ©2009 by Pearson Education, Inc. Upper Saddle River, New Jersey All rights reserved. The End