World Wildlife Fund Visual Rhetoric Travis London Before it’s too late. World Wildlife Fund Visual Rhetoric Travis London

Background Information For 50 years, WWF has been protecting the future of nature. The world’s leading conservation organization, WWF works in 100 countries and is supported by 1.2 million members in the United States and close to 5 million globally. WWF's unique way of working combines global reach with a foundation in science, involves action at every level from local to global, and ensures the delivery of innovative solutions that meet the needs of both people and nature.* *"WWF - Who We Are - About WWF." WWF.org. World Wildlife Fund. Web. 10 Nov. 2011.

What is the logos?

What is the logos? The logical appeal is that people are killing our rainforests which then kills people in the world because the trees and plants give of oxygen for humans and animals to breathe.

What is the ethos?

What is the ethos? The ethical appeal is the WWF (World Wildlife Fund) symbol in the bottom. They are a well trusted source that has a purpose of protecting the environment. Also, the ethical appeal is that people should not be doing this to the rainforests.

What is the pathos?

What is the pathos? The emotional appeal is that you feel sorry for all of the animals that were affected by the deforestation. Also, you feel sorry for the people and animals around the world that are loosing oxygen from the deforestation.

Who is the audience?

Who is the audience? The audience is the public. The WWF is trying to get information out there about the deforestation. They want people to donate money to help stop this. Also it can be directed towards the people that are doing this.

What is the intention?

What is the intention? The intention of this photo is to illustrate what is happening to the rainforests. This also shows how each person can be affected by the deforestation.

What is the allusion?

What is the allusion? The allusion is to a pair of lungs. It shows how the rainforest affects people’s health.

What are some techniques?

What are some techniques? Aesthetics The font size is small to keep attention in on the scene. Lighting The light in the background symbolizes hope.

Why is this picture crucial to helping stop deforestation?

Why is this picture crucial to helping stop deforestation? It shows the common people what is happening and it shows what people are doing to the rainforests.

Citation "WWF Campaign: Deforestation and Lungs." WWF.org. World Wildlife Fund, 04 Feb. 2011. Web. 10 Nov. 2011.