Java Powering Next Generation Mobile Data Services Glenn T. Edens Senior Vice President, Director Sun Microsystems Laboratories

Sun Proprietary/Confidential: Internal Use Only 94M -> 350M+ Units installed base 1 372M+ (60%) Units to ship in ' %+ Penetration in top 5 OEMs Java Powering Mobile Data Services 800+ JCP Members 63 J2ME JSRs 70+ J2ME Licensees $1.4B Carrier Java revenue in '03 2 $15B Carrier Java revenue by ' > 110 Carrier deployments 4.2M+ Java Developers 10's of 1000's of Applications 1 OVUM, June ARC Group, March 2004

Sun Proprietary/Confidential: Internal Use Only 110 Carrier Deployments Worldwide

Sun Proprietary/Confidential: Internal Use Only Java Is All Around Us 1B installed base in

Sun Proprietary/Confidential: Internal Use Only Java on Mobile Devices – From zero to 350M units in 5 years Started in SunLabs in late 1998 as Project “SpotLess” First commercial deployment in 2001 LG Telecom (Korea), NTT DoCoMo (Japan), Nextel (US) Now 350M+ devices are used on 110 carrier networks Continuous rapid cycle to experiment, innovate and productize

Sun Proprietary/Confidential: Internal Use Only Looking into the Future: J2ME footprint on handsets Native OS JavaPlatform DownloadedAppsResidentApps JavaPlatform DownloadedApps ResidentApps JavaPlatform DownloadedApps ResidentApps Benefits Reduced integration & management costs Shortened time-to-market Increase ROI with Java Sun's J2ME Optimized Implementations

Sun Proprietary/Confidential: Internal Use Only High, High,uniform top speed High top High top speed. Needs “warming up” Good, uniform speed Sun/ARM Collaboration GenericProcessor Native code compiler Hardwarebytecodeacceleration Classic VM ARM Core with Jazelle CLDC HotSpot Implementation += Sun SW Solution ARM HW Solution Performance Gain Startup / Latency Low latency Requires “Warming Up” Low latency Battery Consumption High efficiency No special optimizations Optimized efficiency Product Availability – December 2004

Sun Proprietary/Confidential: Internal Use Only Phone Environment Customization High quality, customizable Java widget set Providing customizable and brandable look to fit customer UE requirements Available by Mid CY05 Different Themes Phone Integration Brandable Interface Rich Java LCDUI Widgets

Sun Proprietary/Confidential: Internal Use Only Project LemonPeel Enables seamless consumption of services Improves retail experience radically Much easier to navigate than WAP!!! Simple, Personalized, Integrated Measurable success (e.g. time and clicks to purchase)

Sun Proprietary/Confidential: Internal Use Only Next Steps... Higher performance, rapid start up time Extensible environment Concurrent applications (multi-tasking) Robust, long running VM Solaris 10, Opteron, Sparc Servers Rich, customizable, user experiences: Consumption <= Convenience

Java Powering Next Generation Mobile Data Services Glenn T. Edens Senior Vice President, Director Sun Microsystems Laboratories