Everyday Sixlets Retail Overview This Business Plan is confidential. It is intended solely for the addressee. Access to this Business Plan by any other.

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Presentation transcript:

Everyday Sixlets Retail Overview This Business Plan is confidential. It is intended solely for the addressee. Access to this Business Plan by any other person is unauthorized. If you are not the addressee you are prohibited from copying it, distributing it or disclosing it to anyone other than the addressee.

Brand Overview

Sources: SweetWorks Financials, YTD through October We are selling more Sixlets® than ever with no signs of slowing down! 3 Confidentia l +14.8% 14.5 % CAGR %

PR Programs, sampling programs and social media efforts are driving awareness and trial of Sixlets ®. 4 Confidentia l Sponsoring Family Events Across the US to Generate Awareness of Sixlets® Facebook Contests Driving Engagement with Core Consumers

Success of our Celebration Sixlets® are generating awareness of the entire Sixlets® brand. Sixlets® are a huge part of the Celebration by SweetWorks® line which leverages the single color candy trend for parties, candy buffets & baking. National PR coverage is helping to spread the Sixlets® name: – Recent features include the Today Show, Fox News, Boston Globe, NBC, Yahoo! News, ESPN and many many more! 5 Confidentia l

Sixlets® plays in perfectly with one of the top food trends of 2013! Percentage of adults trying to cut down or avoid Gluten reaches new high in 2013 per recent NPD study. – Not just for consumers who are Gluten intolerant  the majority who are choosing Gluten Free foods are doing so to simply eat healthier. Sixlets® always has been a great Gluten Free chocolaty treat! 6 Confidentia l Almost 30% of Adults Avoiding Gluten 29% 28% 27% 26% 25% 24% % of Adults “trying to cut back/avoid Gluten” in diet Source: NPD Dieting Monitor, March 2013

Partnering with Gluten-Free media outlets is increasing awareness among a key target. Partnership with Gluten-Free Living™ and various Gluten-Free bloggers allows us to speak directly to Gluten-Free consumer about Sixlets®. 7 Confidentia l

At only 30 Calories per 8-Ball Tube, Sixlets® are the perfect guilt-free indulgence! 8 Confidentia l *Made in a facility that does not process nuts

Product Overview

Add the fast growing Sixlets® brand to your Count Goods section. Sixlets® 1.75oz Pouches, 24ct $0.56 List Price $1.00 SRP 44% Margin 10 Confidentia l Our #1 Classic Sixlets® Format Gluten-free Perfect for front-end or checklane

Sixlets® Change Makers at multiple price-points to meet your needs. 11 Sixlets® 20-Ball Tube, 48ct: $0.11 List Price $0.25 SRP 56% Margin Sixlets® 12-Ball Tube, 72ct: $0.07 List Price $0.15 SRP 53% Margin Confidentia l Gluten free Perfect for “pick-me-up” impulse purchases Iconic tube format consumers recognize 2 Great High Margin Items!

Sixlets® Theatre Box & Milk Carton, perfect formats for entertainment destinations. 12 Confidentia l Sixlets® Theater Box 3.5oz,15ct $.74 List Price $1.19 SRP 38% Margin Gluten free Great for immediate consumption Perfect for sharing Classic Brand in Classic Formats! Sixlets® Milk Carton 11.0oz, 24ct $1.83 List Price $2.99 SRP 39% Margin

Peg Bags are a great way to cash in on the fast growing Sixlets® brand. Sixlets® Peg Bag 4.0 oz 12ct: $.72 List Price $1.29 SRP 44% Margin 13 Confidentia l Now in 2 Different Sizes! Sixlets® Peg Bag 6.0 oz 12ct: $1.06 List Price $1.79 SRP 41% Margin Perfect for lunch boxes, candy jars, portion control snacking Delivers on key price point for moms buying snacks NEW!

Sixlets® Laydown Bags are perfect for portion controlled snacking. Sixlets® Laydown Bag 9oz 24ct: 0.6oz Snack Pouches $1.62 List Price $2.59 SRP 38% Margin 14 Confidentia l Sixlets® Laydown Bag 4oz 12ct: Classic 8-Ball Tubes $0.72 List Price $1.19 SRP 39% Margin Available in Tubes or Pouches! Perfect for lunch boxes and candy jars Delivers on key price point for moms buying snacks

What is to Come in 2014

2014 will be another big year for Sixlets®! 16 Confidentia l 50 th Anniversary in 2014! Brand Re-Launch 2 nd Half 2014 More news to come starting February 2014!

Thank you! We are excited to partner with you!