© 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 1 Fifth Global Congress Cancun 2009 Martin Lerigo – Head of Strategic Relations Cisco Global Brand Protection Group

© 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 2 Cisco Systems: Worldwide Leader in Networking for the Internet Cisco Products Power the Internet Cisco Runs Its Business on the Internet

© 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 3 Cisco Globally San Jose, CA Herndon, VA Boxborough, MA Ottawa, Canada Raleigh, NC London Brussels Bangalore Shanghai Singapore 66,000+ employees in 83 countries 300+ office locations One-third engineering/IT, one-third sales, one-third all others Sydney Beirut Dubai Galway Buenos Aires Riyadh Johannesburg Boxborough, MA Moscow Rabat Cairo Mexico City Sao Paolo Algiers

© 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 4 San Jose, CA Raleigh, NC London Bangalore Madrid Beirut Hong Kong Singapore Moscow Beijing Vienna Buenos Aires Global legal support Local investigators KPMG, Ernst & Young, LBA Industry groups i.e. BASCAP Extended Team Expertise Case managers & engineers Cisco relationships: manufacturing, legal, engineering, channels, Customer Advocacy. Cisco Brand Protection Local & federal police Government Customs Enforcement Cisco Brand Protection Effective Multi-Agency Mgmt Amman Mexico City Brussels Pewaukee, WI San Diego, CA

© 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 5 Counterfeit Flow Cisco Intellectual Property Cisco Contract Manufacturers Return Management Cisco TAC Channel, brokers & Customers Customs China Customers China Brokers China Counterfeit Suppliers Customs US/Europe/ ROW Global Brokers Channel

© 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 6 Beijing Shende Networks, 26 June 2008 One of the largest counterfeit syndicates captured in the recent years. Top online seller with revenue of more than RMB12m per year exporting to various countries in the world including APAC, US, Europe and Emerging Markets. Raided on 26 June 2008 by the Beijing ECID in 6 locations including offices, warehouses and assembly centres. Seized 1,836 items of counterfeit "Cisco" products with total value of RMB9m (US$1.3m). Four shareholders were sentenced from 1 to 1.5 years jail terms and fined up to RMB30,000 each.

© 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 7 Shende Networks Raid Scenes

© 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 8 Anti-Counterfeiting Poster campaign 50 posters in 4 main shopping malls (Hailong, Top PC, E- World, and Pacific World) in Zhongguancun area. 50 posters in 4 main shopping malls (Hailong, Top PC, E- World, and Pacific World) in Zhongguancun area. Work together with AIC and other IT companies in QBPC. Work together with AIC and other IT companies in QBPC.

© 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 9 BIG WIN! Operation Cisco Raider FBI Major Case 355 Announcement Announcement – US Departments of Justice and Homeland Security announce an ongoing International Enforcement Initiative dealing with Counterfeit IT on 2/28/2008. – This ongoing initiative has resulted in more than 400 Cisco counterfeit seizures with an estimated retail value of $76 Million. –US Customs conducted 28 investigations and managed 6 indictments and 4 felony convictions, with more than 74,000 fakes seized. The FBIs portion of the initiative, dubbed Operation Cisco Raider, resulted in 36 search warrants with approximately 3,500 counterfeit network components identified, and a total of 10 convictions. –While not under the 355 umbrella, enforcement actions will continue.

© 2006 Cisco Systems, Inc. All rights reserved.Cisco PublicPresentation_ID 10 Priorities for Action /Practical Solutions Tactical Training, customs/enforcement – refine and make easy. Make electronically available..Link to intelligence sharing. Lead investigations and assist in prosecutions Education and awareness programmes. Strategic Technology as part of the solution. Technology leading group – customs global database Political buy-in - Get Priority in G8 and G20

© 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 11 Brand Protection Governance Through Awareness