Kelly Goodman - UCLA Jared Ceja, MBA - Chaffey College Frank Mumford - CSU Fullerton/NACAS President Sadja Pals - ICBA Mike Kelly - NBC

 Building our panel of experts  The issue  CC case study – Chaffey College  University case study – UCLA  Q&A with the panel

 Does your campus need you? Difficult economy + competition + inflexibility + complacency + fear + modesty = alarming rate of outsourcing We cannot look at ourselves as the same as other campus departments

Jared Ceja – Director of Auxiliary Services

 Be informed about the realities we face  Realize our common goal  Take an interest in the entire store’s performance  Toss away the petty issues

 #1 employer of Chaffey students by far  Your on-campus advocates & “spies”  Provides venues for specific departments to share with students  Focus on completion – Auxiliary scholarship  Lead Student Worker program  Biannual job fair with Food Services

 Consideration with construction  E-waste and ink collection  Auxiliary bottle/can recycling + cardboard  Eco-coolers and delivery  Reusable/refillable cups  Bio bags and green retail items  Buyback, rentals, used, and e-books  Minor replacements such as light bulbs  Styrofoam free

 Rental – in-store and on-line  E-book  Low price guarantee  Guaranteed buyback  Price comparisons  Negotiation assistance

 Website: Custom gear for customers and departments Substantially discounted software, computers and accessories STA travel  Marketing Facebook and Twitter with campus Akoo, campus network, marquee, etc.

 Ticket office – bus, theme park, movie, theatre, athletic, and other events  Fax, stamp, and shipping services  3 rd party partnerships – e-waste & ink recycling, laptop repair  Vending refunds/replacements  ISIC cards and STA  In-store competitions

 Beyond books, supplies and study aids: C-store goods – F&B, personal care Magazines, DVDs, electronics Greeting cards and gifts Grad center Kids books

 Panther Express  Newsstands & enclosures  Cash back at the register  Gift cards (campus cards)  Locations – 3 bookstores, 1 c-store, 5 vending, and on-line

 All F/T staff required to be on at least one campus committee or team  Fundraising offers  Be open – offer space and assistance  Grad fest, Welcome Back, Halloween, etc.  Be a bookstore cheerleader!

 Get out your message: Non-profit organization Huge contributor to scholarships, graduation, events, clubs, and departments Cohesive way to get in front of people  Offer an opportunity for people to contribute and/or request support  Make sure the Bookstore team is supportive of other Auxiliary units

Kelly Goodman Associated Students UCLA outreach  engagement  local value

Associated Students UCLA Undergraduate Students Association Graduate Students Association Student Media Services and Enterprises –Student Union –Food Service –UCLA Store

ASUCLA Benefits U Full Time Students Over 30,000 Members Marketing

First Year Orientation Student Tours of ASUCLA Services Enormous Activities Fair Partner with Orientation Tour Guides UCLA Store After Hours Sale ASUCLA Resource Fair

Student Engagement One Day Sales Student Activities Officers Luncheon Social Responsibility

Faculty/Staff Outreach Creation of Campus Outreach Manager Faculty Resource Guide Course Materials Outreach Strategies Faculty and Staff Sale New Faculty Outreach Faculty Author Marketing Partnerships

Other Groups Athletics Alumni Visitors Website Strategies

ASUCLA Core Values Championship Service Your Student Association ASUCLA Benefits U Target Zero Waste Building Toward the Future Employee Investment The Greater Good Our Independent Bookstore Campus Partnerships

Mike Kelly – Sr. VP of Textbooks, NBC Frank Mumford – Executive Director, CSUF Auxiliary Sadja Pals – Member Services Manager, ICBA