the roadmap charting the future course of my-kart

2 project proposal agenda & objectives  sell the vision  identify the issues  plan actions  agree roadmap  assign roles

3 project proposal talent discovery and development is core... explore far & wide to discover the talented amateur select & refine the talent manage, promote and market the talent talenttalent myKART is like an oil and gas company but dealing with racing talent

4 project proposal...searching for diamonds in the rough...  search far & wide  skills development:  driving  technical  strategy  communication  public relations  sports psychology  aspiration to go all the way  formula racing  touring cars myKART is about discovering, developing and delivering racing talent by popularising grassroots motor-sports

5 project proposal...thus, we must create the infra & supply  affordable amateur series  progression paths  development programmes  sponsorship opportunities always focus on building the grassroots

6 project proposal target markets Fun kartersCareer karters What they want  member benefits  discounts  safe & fun racing  Networking  organised events / series  championship reward & recognition  driver development  progress in racing career Who are theyprofessionals, managers, entrepreneurs teenagers, personalities, enthusiasts What they offerA pool of drivers, potential future talent & succession talent supply / builds corporate awareness Financial benefits, talent management & commercial opportunities What we provideRegular events at affordable rates sustainable & structured growth & development programme How we provide  member leagues  social events  annual series  media coverage the fun karter is our base * myKART must continue to focus on the fun karter to lead to the career karter

7 project proposal providing end to end motor-sports activities amateur activities driver development sponsorship & rewards talent management KART series driver academy TV & media coverage* merchandising prize money professional services * inclusive national & regional events ancillaries  supplies  technical support  manufacture & assembly  event management  team management there is a wide range of activities and businesses to support the myKART objectives of discovering, developing and delivering racing talent

8 project proposal the foundation of Malaysian motor-sports individualscompaniesnation affordable and fun series for amateurs open access to wider consumer segments making racing more accessible & building more awareness clear career progression and development new business opportunities (new products) builds strong foundation for world class drivers creates abundant & sustainable supply of racing talent sponsorship assistance brand building, merchandising opportunities international recognition & exposure

9 project proposal my-KART S.W.O.T. analysis strengths  experience since 2001  rapport with circuit operators  strong & diverse membership  existing corporate network  professional weaknesses  funding  corporate awareness & support  unknown ‘name’ in market  ‘elitist’ perception  amateur karting not ‘real thing’ opportunities  F1 exposure  growing interest in motor-sports  government support  affordable karting experience  the next generation threats  economic slowdown affecting sponsorship  established players  government backed player

end thank you for your attention

1 st my-KART Foundation Conference Summary of meeting discussion

12 project proposal key issues to be addressed  entity & management structure  club vs. enterprise  politics & governance  existing players (KKS / KKW)  personalities  AAM / Nathan  KBS  circuit operators  suppliers  corporations / sponsors  patronage  personalities & support  identity & branding  what is myKART for the layman project summary report

13 project proposal entity & management structure decision needed: whether to form club or enterprise? action:  to understand AAM requirements help needed:  Fazz to discuss with experienced people in the field:  Steward: Ron Lim (veteran racer)  Brian F: Faizul (m/sports commission)  Yusnee: Adien / Tg Djan (proton motorsports) club / associationenterprise / sdn bhd fund raising  easier, commonly practiced  perception of company profiteering  not allowed by AAM? decision making / governance  bureaucratic / slow process  efficient thru delegated authorities & mandates profit making  subject to members direction  accepted / common entity objectives:  discover & develop talent  organise events  seek sponsorship  to profit

14 project proposal politics & governance their agenda / riskstrategy existing players (KKS / KKW)  dominance in local karting scene; eliminate competition  avoid direct comparison  complement and alliance AAM / Nathan  control over all motor- sports activities; clampdown on amateur events  compliance  managing Nathan KBS  less focus on non-elite sports  favours / preferred parties  avoid early reliance circuit operators  profit making  negotiation for long term partnership and rates corporations / sponsors  what is the exposure?  control over events  build the member base  build the programme  insist on myKART control over activities and events; negotiate action needed:  meeting with experienced racers / karters / organisers  understand the politics

15 project proposal my-KART patronage action:  to identify best option for myKART patronage  to make appointments to meet with these potential patrons  to be done once myKART proposal and plans documented definition  figurehead for myKART role / purpose  to open doors for sponsors & protect myKART qualification  experience in m/sport, passion, aligned with myKART, strong contacts, and clout in industry Potential Patronsbackground Ron Lim  veteran racer of 30 years in Malaysia Datuk Hishamuddin  minister / politician / karting enthusiast Datuk Mokhzani  SIC boss, racing enthusiast Tan Sri Azman Yahya  racing enthusiast / former Danaharta boss Faez Yahya  WALD Alex Yoong  former F1 driver

16 project proposal brand & identity  need to clear define the myKART brand & identity and what it stands for:  unique proposition: discovering, developing and delivering racing talent  values:  safety-first  professionalism  diverse  innovative  driver led  respect  passionate  methodology: popularise grassroots motor- sports and managing the talent  action needed: communication strategy, coaching from PR experts (Naliza)

17 project proposal high level roadmap / timelines short-term (1-6 mths)  understand legal / AAM issues  register club / co (biz model & membership)  understand politics / governance  patronage  documentation  products & merchandising medium-term (7-12 mths)  forge alliances  corporate funding  obtain sponsorship  K1 class  driver academy / training long-term (13-24 mths)  media coverage (i.e. TV, 8TV)  investment (e.g.. junior formula)  technical up-skill future (beyond 2 years)  team management  circuit ownership  club house on-going activities:   amateur events & recruitment   stakeholder management   develop informal links, MOUs & alliances with personalities

18 project proposal foundation member roles :: role:: description:: who lead overall responsibility in driving the myKART project Fazz stakeholder liaison dealings with Govt, existing industry players, personalities, patronage, local authorities, AAM Fazz operations event managements & preparation Fazz / Azlan / Edy financial financial management; financing Azlan commercial management sponsorship, commercial agreements, advertising & promotions Brian E & F media / PR PR, media liaison, TV slots, electronic and print material, press releases Naliza / Rizal technical kart specifications, rules & regulations, enforcements James / Julian members member value proposition for casual and career karters Naza trading / procurement merchandising, purchasing, fund raising Joey Teo / Steward legal & secretarial understanding the rules and laws on organised motorsports, entity formation, intellectual property and trademark protection Yusnee / Wei Li