1 Welcome Back Class 4 Best Seller Mentoring Your Presenter Peggy McColl

2 Class #4 "The How to Create a Hypnotic Bonus Package that Will Create a Stampede of Buyers" and "How to Use Special Bonus Gifts to Rapidly Grow Your Own Opt-In List "

3 Class 3 Recap Short ads Short ads Social Media Copy Social Media Copy Tag lines Tag lines Announcement s Announcement s Endorsed Announcements Endorsed Announcements Special Offer Page (URL) Special Offer Page (URL) aka Sales Letter/Pageaka Sales Letter/Page aka Promotional Pageaka Promotional Page

4 FTC Guidelines Abide by the guidelines ommerce/bus28.shtm ommerce/bus28.shtm Advertising must tell the truth and not mislead consumers. In addition, claims must be substantiated.

5 Administrative Reminders Send personalized s ONLY Send personalized s ONLY Follow the formula as described Follow the formula as described One Purchase Option (Amazon OR BN) One Purchase Option (Amazon OR BN) Do not have other links on your sales page Do not have other links on your sales page 24 hour offer/limited time 24 hour offer/limited time The bonus gift samples are samples The bonus gift samples are samples

quick review of the flow… quick review of the flow… 6

Recommendations Make your offer unique Make your offer unique Be Creative Be Creative JV Partners Opp to Earn $ OPTIONAL JV Partners Opp to Earn $ OPTIONAL Tell-a-friend Tell-a-friend Have Contests Have Contests Multi-book offer Multi-book offer Stay on top of everything Stay on top of everything Personalize Personalize 7

Short Ad 8 My friend Gay Hendricks has written an amazing new book, The Big Leap, and I really think you will benefit from reading it. The Big Leap shows you how to discover your Zone of Genius, which allows you to experience continuous waves of organic good feeling, abundant wealth and genuine love. The Big Leap gives you a unique set of tools to help you move into a new space of effortless manifestation, backed up by Gay’s 35 years of experience in coaching everyone from billionaires such as Michael Dell to rock stars to 12-year-old prodigies. Buy the book today during the official launch celebration and get your name entered into a drawing for a $10,000 day of consulting with Gay (which includes two one-hour follow-up sessions), receive special rewards for buying multiple copies and lots of exciting gifts from friends who are helping with the launch. I urge you to get the book today and put its magic to work for you! Learn more here:

Longer copy 9 Our friend Gay Hendricks has written an amazing new book, The Big Leap, and I really think you will benefit from reading it. The Big Leap shows you how to do several things that are incredibly important right now: How to discover your Zone of Genius How to overcome the Upper Limit Problem, an invisible barrier that keeps you from making your Big Leap into your Zone of Genius How to use a specific affirmation that takes you past your upper limit and centers you in your Zone of Genius How to experience continuous waves of organic good feeling, abundant wealth and genuine love The Big Leap gives you a unique set of tools for achieving those goals, backed up by Gay’s 35 years of experience in coaching everyone from billionaires such as Michael Dell to rock stars to 12-year-old prodigies. Plus, buy the book today during the official launch and you get several major extras: Your name is entered into a drawing for a $10,000 day of consulting with Gay (which includes two one-hour follow-up sessions) You get lots of cool gifts from friends who are helping with the launch When you visit the site, check out the rewards for buying multiple copies for friends, family or classes. I urge you to get the book today and put its magic to work for you. Learn more here:

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Multi Book Purchase Options 13

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15 You can also order the book from your local bookseller and still receive the bonuses. In In order to receive your bonus gifts, please fill in the registration information requested below. You will then be taken to the bonus gift page. First Name I purchased (1 copy/5 copies/50 copies) Confirmation or Receipt Number I'd like to receive news updates from The Hendricks Institute.

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Many partner gifts listed below on this page

20 Amazon (US): #23 in Books #2 in Books > Health, Mind & Body > Self-Help > Personal Transformation Amazon (Canada): #7 in Books #2 in Books > Health, Mind & Body > Self-Help > Personal Transformation Barnes and Noble: #19 in Books

21 Types of Bonuses Teleseminar (new or a recording from a previous one) Teleseminar (new or a recording from a previous one) eBook eBook Discount Coupon Discount Coupon How To Report How To Report eWorkbooks eWorkbooks eGuidebooks eGuidebooks Audio Recording Audio Recording Interviews Interviews “Live” Event “Live” Event Video clip/lesson Video clip/lesson Webinars Webinars Consulting Session Consulting Session Evaluations Evaluations Software Software

22 Criteria For Gifts Know Your Audience Know Your Audience Appeal to Your Audience Appeal to Your Audience Compliment Your Book Compliment Your Book You Feel Good About the Gift You Feel Good About the Gift It is Attractive It is Attractive Unique/Compelling Unique/Compelling

23 Where to Find GIFTS Your Own Backyard Your Own Backyard Keyword Searches Keyword Searches Alexa Alexa New Gifts from partners from other campaigns (from samples) New Gifts from partners from other campaigns (from samples) Search “ebooks” with other keywords Search “ebooks” with other keywords

Request s to Partners Ask partners to do 2 things (Class #2) Ask partners to do 2 things (Class #2) Support your campaign by sending out an on the day of your campaign Support your campaign by sending out an on the day of your campaign AND AND Offer a bonus gift Offer a bonus gift 24

25 Samples

26 Sample Pages Preview Page (Bonus Gifts) Preview Page (Bonus Gifts) /preview.php /preview.php

27 Gifts for Other Types of Books Children’s Books Children’s Books Who will buy the books?Who will buy the books? What appeals to them?What appeals to them? Mothers – bonus gifts!Mothers – bonus gifts! Novels Novels Subject areas?Subject areas? Who is reading?Who is reading? What appeals to them?What appeals to them?

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29 Things to Avoid Using the same old gifts Using the same old gifts Irrelevant Irrelevant Inappropriate Inappropriate Offensive Offensive No Value No Value Unattractive Unattractive Not Enough Not Enough Too Many Too Many

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Prizes Abide by the law Abide by the law No purchase necessary No purchase necessary

Gifts vs. Prizes Are for everyone Are for everyone Each prize is usually for one person only/prize Each prize is usually for one person only/prize 32

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37 Disclaimer (These "free bonus gifts" are delivered electronically over the internet, by , or by phone and they are not in any way associated with, nor deliverable by Amazon.com or Barnes & Noble.com.)

38 Bonus Gift Checklist Is this bonus gift applicable to the “theme” of the campaign? Is this bonus gift applicable to the “theme” of the campaign? Have you personally checked out the bonus gift provider to ensure the bonus gift is ethical, legal, moral and professional? Have you personally checked out the bonus gift provider to ensure the bonus gift is ethical, legal, moral and professional? Is this a new bonus gift? In other words, has this bonus gift ever been used before? Is this a new bonus gift? In other words, has this bonus gift ever been used before? Does it offer real value? Does it offer real value? Do you have a benefit oriented description for the bonus gift? Do you have a benefit oriented description for the bonus gift? Is it “easy” to deliver? Is it “easy” to deliver?

39 Checklist cont’d Would others find it of value? Would others find it of value? Do you have one or two bonus gifts that are truly exceptional? Do you have one or two bonus gifts that are truly exceptional? Will this bonus gift motivate someone to make an instant purchasing decision? Will this bonus gift motivate someone to make an instant purchasing decision? Are you happy with this bonus gift? Are you happy with this bonus gift? Would you feel proud offering this bonus gift? Would you feel proud offering this bonus gift?

40 Checklist cont’d Does the bonus gift fit in with all of the other bonus gifts (match the overall theme of all of the bonus gifts AND the book)? Does the bonus gift fit in with all of the other bonus gifts (match the overall theme of all of the bonus gifts AND the book)? Do you have “enough” bonus gifts to sum up your promotion to be incredibly attractive? Do you have “enough” bonus gifts to sum up your promotion to be incredibly attractive?

Benefits of Growing Your List using Bonus Gifts Sell a lot more of your books and other products in the future Sell a lot more of your books and other products in the future Conversion rate usually higher with your own list Conversion rate usually higher with your own list Beneficial to other Joint Venture Partners Beneficial to other Joint Venture Partners 41

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Delivering Your Bonus E-Excerpt - New York Times Best Seller "Your Destiny Switch" by Peggy McColl E-Excerpt - New York Times Best Seller "Your Destiny Switch" by Peggy McColl From the New York Times Best Selling book YOUR DESTINY SWITCH e-excerpt by Peggy McColl. Master your key emotions & attract the life of your dreams. Download link is:

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Delivery Page 45

What can you create? ebooks ebooks Audio files (mp3 is most common) Audio files (mp3 is most common) Auto-response e-courses delivered via Auto-response e-courses delivered via Videos/Video Lessons Videos/Video Lessons Teleseminars Teleseminars E-Reports and Guides E-Reports and Guides Software Software 46

Where else can you use your bonuses? Speeches (free and paid) Speeches (free and paid) Radio interviews Radio interviews Articles (online and offline) Articles (online and offline) Press Releases Press Releases Ezines (online newsletters) Ezines (online newsletters) Sponsorships Sponsorships Websites (your and others) Websites (your and others) Blogs (yours and others) Blogs (yours and others) In other people’s products In other people’s products Google Adwords (and other PPC) Google Adwords (and other PPC) Podcasts Podcasts Social Media Sites Social Media Sites 47

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49 Homework for Class #4 Review materials and supporting notes Review materials and supporting notes Begin to search and gather bonus gifts for your own campaign Begin to search and gather bonus gifts for your own campaign

50 Dates to Remember Tele-class #5 – Tuesday, October 5th Tele-class #5 – Tuesday, October 5th In addition to the five "core" sessions, there will be two optional bonus tele-classes: In addition to the five "core" sessions, there will be two optional bonus tele-classes: Bonus Tele-class #1 - Tuesday, October 12th Bonus Tele-class #1 - Tuesday, October 12th Bonus Tele-class #2 - Tuesday, October 26th Bonus Tele-class #2 - Tuesday, October 26th

51 See you next week on Tele-Class #5! Tuesday, October 5th 7pm EDT Peggy McColl