January 2005 The Experts in All Things Animal BOWTIE INC. CONFIDENTIAL Consumer Magazines  Business-to-Business Magazines  Books  Internet Distribution.

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Presentation transcript:

January 2005 The Experts in All Things Animal BOWTIE INC. CONFIDENTIAL Consumer Magazines  Business-to-Business Magazines  Books  Internet Distribution  Merchandising Services BOWTIE INC. / CONFIDENTIAL September 2005 Prepared For: ONLINE ADVERTISING PROGRAMS

January 2005 The Experts in All Things Animal BOWTIE INC. CONFIDENTIAL Program One: CAT Mission  108,000 monthly banner impressions distributed throughout the forum and Ask the Vet sections of CatChannel.com. Impressions divided among three sizes (leaderboard, skyscraper, square) to maximize effectiveness.  Clorox to sponsor Club Cat blogs. Clorox logo on all Club Cat blogs. Estimated 450,000 impressions/month Cat Blog sponsorship

January 2005 The Experts in All Things Animal BOWTIE INC. CONFIDENTIAL Program One: CAT Mission  Clorox to sponsor the Health section of CatChannel.com. Sponsorship would include a sponsored download TBD and Clorox logo on all ‘Advocacy’ articles. Estimated 65,000 impressions/month  Clorox widget available for download in Club Cat users’ account. Estimated 80,000 impressions/month Health section sponsorship Clorox Widget

January 2005 The Experts in All Things Animal BOWTIE INC. CONFIDENTIAL Program Two: Fresh Step  408,000 monthly banner impressions distributed throughout CatChannel.com. Impressions divided among three sizes (leaderboard, skyscraper, square) to maximize effectiveness.  Clorox to sponsor online video section of CatChannel.com. Sponsorship would include Clorox logo on all video indexes. Estimated 7,500 impressions/month  Clorox to take over the CatChannel.com home page once a month. Estimated 2,600 impressions/month  Clorox to roadblock the CatChannel.com home page once a week. Estimated 31,000 impressions/month Video sponsorship

January 2005 The Experts in All Things Animal BOWTIE INC. CONFIDENTIAL Program Two: Fresh Step  Viral campaign in the CatChannel.com Club Cat profiles saying “Look at my cat’s web page” for to users’ cat-loving friends. Estimated 9,000 impressions/month  Sponsor a visitor poll on CatChannel.com. Estimated 1,500,000 impressions/month  Clorox to sponsor advertorial in the Litterbox section of CatChannel.com Advertorial (written by Clorox) includes banner advertising to drive traffic to the article. Estimated 100,000 impressions/month. Viral Campaign Advertorial Poll

January 2005 The Experts in All Things Animal BOWTIE INC. CONFIDENTIAL MonthProgram Length of Campaign9 months Banner Ads/Month108,000972,000 Cost of Banners$2,509$22,583 Club Cat Blog Sponsorship$4,500$40,500 Health Section Sponsorship$1,000$9,000 Widget in My Account$2,000$18,000 PROGRAM COST$90,083 TOTAL IMPRESSIONS DELIVERED6,327,000 EFFECTIVE CPM$14.23 Program Pricing: CAT Mission

January 2005 The Experts in All Things Animal BOWTIE INC. CONFIDENTIAL MonthProgram Length of Campaign9 months Banner Ads/Month408,1003,672,900 Cost of Banners$9,268$83,413 Video Sponsorship$1,000$9,000 Viral $1,000$9,000 Poll Sponsorship$2,000$18,000 Litterbox Advertorial$2,500$22,500 Home Page Takeover$1,000$9,000 Home Page Roadblock$1,000$9,000 PROGRAM COST$159,913 TOTAL IMPRESSIONS DELIVERED18,531,900 EFFECTIVE CPM$8.63 Program Pricing: Fresh Step