Intro to Marketing Mr. Bernstein Visual Merchandising and Display November 18, 2014.

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Presentation transcript:

Intro to Marketing Mr. Bernstein Visual Merchandising and Display November 18, 2014

Intro to Marketing Mr. Bernstein Visual Merchandising Physical elements used to project and image to customers Goals: Promote Interest Encourage Purchasing Reinforce Customer Satisfaction “Get customer to buy something they didn’t know they wanted” 2

Intro to Marketing Mr. Bernstein Elements of Visual Merchandising Storefront Store Layout Store Interior Interior Displays 3

Intro to Marketing Mr. Bernstein Elements of Visual Merchandising Storefront Signs Marquee Entrances Window Displays Store Layout Store Interior Interior Displays 4

Intro to Marketing Mr. Bernstein Elements of Visual Merchandising Storefront Store Layout Selling Space Storage Space Personnel Space Customer Space Store Interior Interior Displays 5

Intro to Marketing Mr. Bernstein Elements of Visual Merchandising Storefront Store Layout Store Interior Color Lights Graphics Sounds, Smells Interior Displays 6

Intro to Marketing Mr. Bernstein Elements of Visual Merchandising Storefront Store Layout Store Interior Interior Displays Store Decorations (ie florist) Architectural Display (ie furniture) Open Display (ie bookstore) Closed Display (ie jewelry) POS Display (ie grocery or drug store) 7

Intro to Marketing Mr. Bernstein Staples’ Guide to Visual Merchandising & Display: 1.Have a Plan 2.Create a Theme 3.Refresh Regularly 4.Consider Context 5.Keep Displays Clean & Simple See displays/visual-merchandising-and-retail-floor-displays/ 8