© 2009 Eyeblaster. All rights reserved Gen Citro – Sales Engineer EMEA Channel Connect for Search EB Orange 246/137/51 EB Green 52/70/13 EB Gray 161/161/161 EB Yellow 255/200/40 250/196/ /162/ /208/ /227/147 Primary colors Light tint 123/69/26 26/35/7 81/ /100/20 Dark tint

© 2009 Eyeblaster. All rights reserved Media channel coverage RICH Plan TrafficServeOptimiseAnalyse STANDARD EMERGING SEARCH MOBILE

© 2008 Eyeblaster. All rights reserved The Future

© 2008 Eyeblaster. All rights reserved Unified Reporting Consolidated Reporting Gaming & Mobile SearchDisplay

© 2009 Eyeblaster. All rights reserved “What system will allow me to use one on-site tag for de-duped conversions?” “Is there a system that can show the contribution of rich media to ROI?” Unifying the data - tagging

© 2009 Eyeblaster. All rights reserved

Conversion Tags – collection of data Revenue Quantity Order ID Product ID Product info Session ID Custom fields available 3rd party data pass back Raw data available

© 2009 Eyeblaster. All rights reserved Conversion level data Complete visibility of the path to conversion Advertiser Event time Conversion name Activity ID Order ID Value Quantity Time viewed Is click Publisher name Campaign name Keyword name Ad Group name Flight ID Ad Name Unit size Video Rich Banner Video Starts method Conversion DataEvent Data Roadmap Q Path to non-conversions Path to conversion rates

© 2009 Eyeblaster. All rights reserved Eyeblaster insights into ROI Are users who watch the complete video more likely to visit the site? Does video influence user interaction with the ad to drive conversions? Are users engaging with interactive elements justifying creative costs? Which call to action drives more conversions? How does rich media drive ROI?

© 2009 Eyeblaster. All rights reserved “Where can I see how my display activity is driving search conversions? “ “How can I see the contribution a publisher makes in the path to conversion?” “How can I understand user behaviour so I can plan future activity more efficiently?” Channel Connect for Search

BUY Understanding the path to conversion RESEARCH CLICK Perceived Path to Conversion INTERACT SEE No matter what journey a user took to convert you’ll know how they got there No matter what journey a user took to convert you’ll know how they got there Actual Path to Conversion

© 2009 Eyeblaster. All rights reserved Channel Connect for Search A unique reporting solution for analysing cross-channel display, search and affiliate campaigns

© 2009 Eyeblaster. All rights reserved SEM Independent Solution Freedom of Choice Historically Limited Choice together with Eyeblaster optimisation drive results to your bottom line

© 2009 Eyeblaster. All rights reserved Cross-Channel Insights Cross-Channel Overview Report Search and display all in one place Explore the touch-points between channels “How can I get top level insights into search and display interaction?”

© 2009 Eyeblaster. All rights reserved Path to Conversion Analysis “How can I see how publishers contribute in the entire path to conversion?”

© 2009 Eyeblaster. All rights reserved Path to Conversion Analysis Path to Conversion by Publisher Report

© 2009 Eyeblaster. All rights reserved Path to Conversion Analysis Determine cross-channel synergies Understand user behavior through the most common paths Path to Conversion by Channel Report “How can I understand user behavior in the path to conversion?”

© 2009 Eyeblaster. All rights reserved Search click path “How can I justify high CPC keyword costs?” Search Click Path Report

© 2009 Eyeblaster. All rights reserved Display path “Does rich media help drive conversions later in the path?” Advanced Display Report

© 2009 Eyeblaster. All rights reserved Conversion attribution modelling Roadmap Q Assigning value to the events in the path to conversion Weight of sequence in the path (1 – 10) Weight of event latency – four cookie windows Weight of event engagement – imp., dwell time, click

© 2009 Eyeblaster. All rights reserved Implementation Easy set-up process – a two step wizard!

© 2008 Eyeblaster. All rights reserved Results: Of the votes attributed to Search Advertising, 30% were driven by rich media display ads Where a vote was driven by a combination of search and display, on 95% of those occasions, it began with a display event and ended with a Search. Masterfood - Revels Eviction Campaign Campaign ID: Advertiser: Masterfoods: Revels Eviction Advertiser: Masterfoods: Revels Eviction Agency: MediaCom Agency: MediaCom Publishers: MSN UK, Yahoo UK, News International Publishers: MSN UK, Yahoo UK, News International Channels: Rich media display ads, Search and TV campaigns Channels: Rich media display ads, Search and TV campaigns Strategy Play on the idea that everyone has an opinion on their favorite/least favorite flavor Enabled consumers to ‘evict’ the Revels flavor they would like to Campaign Objectives : Create a unique way for Revels to engage with customers Effectively integrate TV, press and digital campaigns to drive consumers to the Revels Eviction microsite Effectively integrate TV, press and digital campaigns to drive consumers to the Revels Eviction microsite

© 2009 Eyeblaster. All rights reserved Eyeblaster insights into ROI Cross publisher overlap What is the overlap of users across my media buy? Which publishers provide best value for money? How many unique users are seeing my campaigns? Performance by frequency How often did users see my ad? How does frequency correspond to my KPI? How should I cap impressions per user to generate maximum ROI? Conversion path analysis How do I analyse the impact of my cross media campaigns? What system will allow me to see the contribution of publishers to the total conversions I make? How can I quickly and easily understand the most profitable user paths to conversion? Time to conversion How long do users take to convert after being exposed to my ads? Has my branding campaign driven long term conversions?

© 2009 Eyeblaster. All rights reserved Channel Connect for Search summary SEM independent solution Cross-channel insights Path to conversion analysis Conversion attribution modelling Conversion level reporting Two step wizard set up - no retrafficking

© 2008 Eyeblaster. All rights reserved CC4S Summary Competitive advantages Quick and friendly setup CC4S offers a two step set-up, no bulk sheets or re-trafficking required De-duplication for search, display and affiliate activity Eyeblaster offer full de-duplication of up to 15 third party channels Some other solutions do not de-dupe third party activity while others require commitment to use their bid management tool. Advanced cross channel reports Our reports are the most advanced on offer and are presented off the shelf at no additional cost Conversion attribution modeling Some systems do not offer conversion attribution in their analytics tools while others offer a “black box” solution with no clarity or visibility into the modeling. CC4S can assign contribution value on demand with a sophisticated attribution model on t he development roadmap. Freedom of choice Eyeblaster is the only provider to offer all of the above and allow them to choose whichever bid management solution they wish.

© 2009 Eyeblaster. All rights reserved Competitive Analysis Competitor ACompetitor B Friendly set-up De-duplication Advanced cross channel reports Conversion attribution SEM independent Yes No Partial

© 2009 Eyeblaster. All rights reserved Data Flow - Search SEM redirect SEM Single source, de-duped data Agency Eyeblaster Universal Tag link URL Click Tracking Conversion Tracking 3 rd Party Tag search Advertiser Site

© 2009 Eyeblaster. All rights reserved Data Flow - Display Display redirect Single source, de-duped data Agency Eyeblaster Universal Tag Click Tracking Conversion Tracking display Advertiser Site

© 2009 Eyeblaster. All rights reserved Data Flow SEM redirect SEM Single source, de-duped data Agency Eyeblaster Universal Tag link URL Affiliate & Display redirects Click Tracking Conversion Tracking 3 rd Party Tag affiliate display search affiliate Advertiser Site

© 2009 Eyeblaster. All rights reserved Thank you