Ethical Friday Honesty in Advertising Marcena Lau.

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Presentation transcript:

Ethical Friday Honesty in Advertising Marcena Lau

Rules and ethical morals of industries/companies made to guide advertisers in honest promotion

History Frequent Issue in United States First laws: : Council of Better Business Bureaus Implied official advertising rules Federal Trade Commission

Deceptive Advertising Types, Issues, and Laws Misleads Consumers -statements -information Anger in Consumers Bait and Switch Tactics Catalogue Sales Advertising to Children

Comparative Advertising Express Claims Testimonials Guarantees and Warrantees Internet Advertising “Going out of Business Sale”

Copyright in Advertising Art: automatic copyright rights and protection 50 years after death Warranty of Originality Usage Rights Client Responsibilities

Importance Protecting consumers Keeps fair competition in market Good reputation for companies Reliability

Adherence ASC- Advertising Standards Canada Federal Trade Commission

Infringement Punishments Lawsuits -Rogers, $10M Desist Orders -abolish advertising (for company) -price on approved advertisements -$16,000 and up fine for every 12 hours of advertisement continuant Corrective Advertising

Technology Video editing Photoshop Difficult to remain ethical -technology at fingertips -competition in market too high

Future Increasingly difficult to stop false advertising Infringement punishment will become less severe Less awareness of honest advertising as people become absorbed in technology Consumer harm will be more frequent as (food, cosmetics)

Work Cited ASC. Web. 03 Dec "Essentials of Advertising Law." Attorneys Eric J. Swetsky, Barrister & Solicitor Toronto Ontario ON Copyrights Trademarks Advertising Lawyers. Web. 03 Dec "Professional Advertising - Graphic Design, Copywriting, Media & PrintManagement."Professional Advertising - Graphic Design, Copywriting, Media & PrintManagement. Myprofessionaladvertising, n.d. Web. 09 Jan

Quiz!

#1 Give one example of a testimonial advertisement in our society. Explain what the law for testimonial advertisements is

#2 What does the ASC stand for and what is their role in our society

#3 When were the first laws for honest advertising introduced?

#4 What type of advertising is this? Why is it false

#5 What type of advertising is this commercial? What are the laws for this type of advertising? Commercial

#6 “Red bull gives you wings” Is this considered false advertising?

#7 How does technology impact honesty in advertising? Give 2 examples

#8 Is this advertisement legal? Why?

#9 What rules apply for honest advertising on the internet?

#10 Name 10 false advertisements in our society as fast as you can!