Socio-Technological Impacts on Journalism Studies Joel Gershon.

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Presentation transcript:

Socio-Technological Impacts on Journalism Studies Joel Gershon

Combination of newspaper ad revenue and online revenue has stayed constant at around $60 billion in the U.S. as newspapers have lost about $12 billion and online ad revenue has increased about $12 billion.

 However, newspapers’ share of revenue on the Internet fell 1.8% in 2008 to $3.1 billion, while over- all online ad sales in the United States grew by 10.4% to a record $23.4 billion.  All the blogs in existence only make up a small portion of the online revenue stream. While blogs may be the “content” portion of newspapers, the “business” portion of newspapers is being replaced by search related ads.

Focus on local, micro-markets [Fast Company, July 21] “With 250 million users worldwide and $310 million in ad revenue expected for Facebook in during 2009, 74% will come from local, location-based ads. Started by a Harvard graduate, Facebook is now valued at $6.5 billion.” [NY Times, Aug. 31] “Fwix.com, will release an iPhone application this week that enables its users to file news updates, photos and videos, live from the field. The items will appear on Fwix’s year-old Web site, which also collects links to local news articles from newspapers and blogs in 85 cities. 400,000 people visit its site each month.”

Schools Connected To The Internet % (most recent) by country SOURCE: nationmaster.com

In Thailand, the number of indviduals with personal computers grew from 2.8 percent in 2000 to 7 percent in The number of Internet users in Thailand rose from 3.8 percent in 2000 to 13.3 percent in One of the objectives from recent National Electronic and Computer Technology Centre (Nectec) master plan : To encourage 50 percent of the population above 15 years old to be ICT-literate and able to use computers in all areas of their lives. According to World Bank data From: database/article/kb/a-smarter-thailand-through-ict-target-to-boost-ict-literacy-and-computer- use/

SOURCE: smarter-thailand-through-ict-target-to-boost-ict-literacy-and-computer-use/ Through UNESCO’s “Next Generation of Teachers” project and the “Intel Teach” programme, teachers have more opportunities to acquire ICT knowledge and skills. Also, the Ministry of Education’s “Model ICT Schools” is offering more online teaching and learning resources are being encouraged. “But feedback from educators has raised awareness about slow and uneven progress.” Bangkok Post August 5, 2009

How to teach online journalism  More emphasis on time constraints: Need to upload stories faster!  Resources: Equipment availability may determine how a story is covered. If students have video cameras, laptop or editing machines at their disposal, they can create video/multimedia projects.  Design: How to optimally lay out information so it’s attractive and informative  Specialization: Students can concentrate on thoroughly covering one area of expertise.  Is it viral? Is this going to be ed around and seen by millions of people? What steps can you do to get your story seen by more eyeballs?

Working as a team Establishing:  Designers  Reporters  Editors  Photographers/videographer  PR/in-class presenter Each group is required to present a weekly or bi- weekly update on their site and be prepared to explain what was done to the site and why

25 Things A Journalist Can Do To Future Proof Their Careers Posted 26 August :37am by Chris Lake 1. Start a blog. 2. Collaborate. 3. Big up yourself. 4. Write about your passion. 5. Feeds. 6. Embrace Twitter. 7. Produce video. 8. Mobile is a truly wonderful tool. 9. SEO is the one acronym that you really need to learn. It stands for ‘search engine optimisation’ 10. Learn to love links.

25 Things A Journalist Can Do To Future Proof Their Careers 11. Tag, tag, tag. 12. Online copywriting. 13. Readability rules. 14. Ignore the hype. You may have had your fill of phrases like ‘social media’ and ‘Web 2.0’. but occasionally something that sounds terrible is actually full of substance and worth investigating. 15. Exclusives are passe. 16. Objectivity is overrated. 17. Subjectivity kicks a**. 18. Participate. 19. Listen. 20. Real time news. 21. Embrace crowdsourcing. 22. Network. 23. Learn how to be thrifty. 24. Be platform agnostic. 25. Do it now. Don’t delay. Don’t fear the web. Don’t wait for your boss to tell you to learn some new skills.