MAPUNGUBWE ARTS FESTIVAL 2014 SABC LIMPOPO COMBO – PARTNERSHIP PROPOSAL Presented by: Mr. M Mhangwana Date: 14 October 2014

TABLE OF CONTENTS Background Project Objectives Project summary Target Audience Stakeholders Reason for partnership Project implementation plan Conclusion

1. BACKGROUND The Mapungubwe Arts Festival is a Provincial Event hosted annually by the Department of Sport, Arts and Culture. The Department has been hosting this Festival for the past nine (9) years with the aim of promoting social cohesion and national identity building in the Province. It is an event that is used for the purpose of setting a stage for both the renowned and the upcoming visual and performing artist to marvel their talent, through exhibitions, play, drama and it culminates into a choral, gospel and Jazz festivals. A recognised brand in events with the potential for growth and great crowd puller within SADC Previously featured international artists like Kirk Franklin, Papa Wemba, Kenny Lattimore, etc.

2. PROJECT OBJECTIVES Some of this project’s main objectives are: to foster harmony, celebrate and promote a common national identity and values (Social Cohesion); to facilitate the creation of Creative Cultural Industries in Limpopo province; Support, promote and develop previously disadvantaged art forms and culture whilst increasing the economic beneficiation of the artists and the small and medium business enterprises; To create an opportunity for tourism in the Limpopo Province and improve the Provincial Growth and Development Strategy leading to the achievement of the millennium goals; and Position Limpopo as a destination for arts and culture in SADC

3. PROJECT SUMMARY Mapungubwe district cultural competitions Mapungubwe launch Mapungubwe Cultural Carnival Mapungubwe gala dinner and beauty pageants Mapungubwe cultural exhibitions The Mapungubwe theatre/drama and poetry Mapungubwe Gospel festival Mapungubwe Choral music festival Mapungubwe youth rugby game Mapungubwe jazz festival

4. TARGET AUDIENCE The 2014/15 Mapungubwe Arts Festival is intended at benefitting the people of Limpopo in all the districts, private sector, small and medium business enterprises, the South African Public as well as the neighbouring countries, performing and visual artists as well as the media. The needs of children, the elderly and people with disabilities will be taken into consideration during the preparation and planning phases of these events

5. STAKEHOLDERS

6. REASON FOR PARTNERSHIP There has been recognition of he departmental challenges both in the press and parliament. The need for a turnaround is acknowledged. The Minister has given direction on the course of action that is required. In the first months of the Minister’s tenure with this department he spent time understanding the challenges and giving direction. The department has reported on its situation and now we wish to give more detail behind the turnaround, how it has been conceptualised and why it has been conceptualised as it has. The intention has been to build a comprehensive approach to ensure sustainable improvements to the departments situation. The department will report substantively on various turnaround initiatives over the coming months. Those reports will be in the context of the overall turnaround strategy as set out in this report.

6.1 WHY SABC? The SABC is well positioned to put the Mapungubwe Arts Festival on the map of the national and international festivals whilst striving for the main objective of social cohesion; The festival is not well marketed due to lack of partnership with the major media houses like SABC which affects the attendance of the participants to socially interact in the province; The department’s inability to reach out to the most rural disadvantaged and upcoming artists to learn from the prominent artists could be addressed through the proposed partnership.

6.2. VALUE FOR SPONSORHIP By partnering with the department, the SABC has the opportunity to benefit as follows: Sponsor title/ name rights: entering into an agreement with the department to have the naming rights on adverts, e.g. “The Limpopo Province in partnership with the SABC brings you the 2014 Mapungubwe Arts Festival” Association with the strong brand: Mapungubwe is declared international heritage site. Close association with the Government: Collaboration with the government in terms of promoting social cohesion and national identity programme Pride of growing new talent: The SABC will be part of unearthing and marketing new talents of the most disadvantaged rural areas of Limpopo province. Increased visibility: SABC will be mentioned in all other departmental marketing media such as Bill Boards, posters, social media, branding at all mapungubwe events. Allowance to distribute the SABC promotional materials in all Mapungubwe festival activities. Presentation slots will be given for SABC presentation in all Mapungubwe activities Provision of a Corporate Marquee that can accommodate 100 VIP’s with 100 VIP tickets, 100 complimentary tickets, catering, hosting of artists and any other additional VIP’s such as Ministers, Deputy ministers, Premier, etc. at their tent. The beneficiation value of the above opportunities is estimated at R5 million.

7. PROJECT IMPLEMENTATION PLAN EVENTS AND ACTIVITIES DATE VENUE TIME TICKETS ACTIVITIES District Cultural Competitions 3rd week of October 2014 All five Districts (Mopani, Waterberg, Capricorn, Sekhukhune and Vhembe) 09h00 – 17h00 Free Cultural activities competitions, and Beauty contest selections Mapungubwe Launch October 2014 Polokwane 14h00 Launching of the Festival by MEC and announcement of the artists line up Opening/ Cultural Carnival   Friday , 5th December Carnival route still to be determined by the preparatory committee. 11h00- 17h00 Street parade around Polokwane CBD Live performance by various artists and cultural groups during the parade and at the final destination. Mapungubwe Gala dinner and Miss Mapungubwe Friday, 5th December 2014 19h30 R150 Honouring of the local, districts, provincial, national and international artists by the Premier or the MEC Mapungubwe Craft Market 5th – 12th December 2014 Library Gardens / SABC park 09h00-18h30 Various Exhibitors from all districts Mapungubwe Heritage theatre, comedy and poetry 8th – 12th December 2014 Jack Botes Hall 18h00 Drama, poetry, comedy by various artists selected during the district competitions. Mapungubwe Gospel Festival Saturday, 6th December 2014 Polokwane Cricket Club 11h00 till late R100 Live performance by various local and national gospel artists Mapungubwe Choral Music festival Sunday, 7th December 2014 11h00 – 17h00 Live performance by various groups from selected district competitions Mapungubwe youth rugby game Tuesday, 9th December 2014 Old Peter Mokaba Stadium 12h00 3 games by four youth/school rugby teams Mapungubwe Jazz Festival Saturday, 13th December 2014 R150. 00 Live performance by various local and national jazz artists.

8. CONCLUSION It will be highly appreciated for the SABC to partner with the Limpopo Provincial Government on the above mentioned project through marketing in order to improve social cohesion, create opportunities for performing and visual artists’ exposure and to showcase the tourism potential of Limpopo Province. The success of the project will benefit both the SABC and the province economically as well as contribute towards the attainment of the millennium goals. There has been recognition of he departmental challenges both in the press and parliament. The need for a turnaround is acknowledged. The Minister has given direction on the course of action that is required. In the first months of the Minister’s tenure with this department he spent time understanding the challenges and giving direction. The department has reported on its situation and now we wish to give more detail behind the turnaround, how it has been conceptualised and why it has been conceptualised as it has. The intention has been to build a comprehensive approach to ensure sustainable improvements to the departments situation. The department will report substantively on various turnaround initiatives over the coming months. Those reports will be in the context of the overall turnaround strategy as set out in this report.

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