Integrated Marketing Summit 2010 “How Spiders View Your Web Site” David Burke

Two views of a website Computer Screen Visual appearance Graphics Animation Design Usability Code (Spider) Syntax/Structure DOM – Document Object Model Semantic Signals Code vs Content

The Challenge Can you increase the visibility of interior pages and retain your attractive design?

Lots of important hidden content Navigation links and vehicle brand names

What does the spider see? Not much Spider view

How do you expose internal pages? Fly out navigation rewritten so links accessible without Javascript. Alternate content provided for Flash elements by using SWFObject More technical information at:

Same navigation design now with “spider friendly” content. Spider view

Original Auto Nation, Home, Find Your Vehicle, Research, Finance & Insurance, Service & Parts, Find a Dealer, By Make & Model, By Vehicle Type, By Payment 17 Words 7 Links

Revised AutoNation, Home, Find, Your, Vehicle, Search, Make/Model, Type, Payment, Price, Watch, Video, Reviews, Research, Compare, Save, How, Much, Can, Spend, Incentives, Rebates, Car, Finance, Insurance, Our, Pledge, Leasing, Financing, Options, Protection, Programs, Apply, Credit, Service, Parts, Make, Appointment, Order, Accessories, Collision, Center, Dealer, Zip, Code, About, Acura, dealers, Audi, BMW, Buick, Cadillac, Chevrolet, Chrysler, Dodge, GMC, Honda, Isuzu, Jeep, Rover, Lexus, Lincoln, Maybach, Mercedes- Benz, Mercury, Nissan, Pontiac, Porsche, Scion, Subaru, Toyota, Volkswagen, Volvo, Mitsubishi 74 Words 30 Links

How to see like a spider See what search engines see Several free or low-cost tools Improve your search optimizaton

Web Developer tool How to see spiderable text

Step 1: Disable JavaScript

Step 2: Disable Styles

Step 3: Disable Images

Step 4: Disable Cookies

Step 5: Linearize Page

The Spider’s View of the Page

Many Add-Ons are free while others may have a subscription fee. Several Tools for Firefox

Many Add-Ons are free while others may have a subscription fee. SEO for Firefoxhttp://tools.seobook.com/firefox/seo-for-firefox.html Google Toolbarhttp://toolbar.google.com/ WebDeveloperhttp://chrispederick.com/work/web-developer/ View Source Charthttp://jennifermadden.com/ PrefBarhttp://prefbar.mozdev.org/ LiveHTTPHeadershttp://livehttpheaders.mozdev.org/ FireBughttp://getfirebug.com/ GreaseMonkeyhttp:// ScreenGrabhttp:// WASPhttp://webanalyticssolutionprofiler.com/ Several Tools for Firefox

Get information directly from the search engines. Google Webmaster Toolshttp://google.com/webmasters/ Yahoo Site Explorerhttp://siteexplorer.search.yahoo.com/ bing Webmaster Centerhttp:// Webmaster Control Panels

Thank You. David Burke – VisualFuture – David Burke