THE NEW BIVDA WEBSITE Mary Coakley AGM October 2002

Previous Site Structure

Reasons for Change  Site Redesign  Enhance Content Management  Improve Navigation  Site Search Facility  Interactive Forum  Individual Members Access  Members Exchange Area  On-line UK Market Statistics

New Site Structure

Monthly Statistics - August (31 days) HITSEntire site24,608 Average/day 793 PAGE VIEWSAverage/day187 VISITSTotal1,462 Average/day47 VISITORSUnique643 Visited once434 Visited more209 LENGTHAverage

Objectives  Provide answers to as many questions on diagnostic testing as possible  Become a reference source for media and government  Improve the delivery of information to members  Enhance profile of BIVDA  ATTRACT visitors (the right kind)

Future Plans  In vitro diagnostics newswire  Company profiles on-line  Expansion of members forum  Community network with users as key contributors  Members ‘exchange’ area  Assay index (from Market Audit) on-line  Market Audit online

NewsNow Trial  in vitro diagnostics newswire UK coverage  Searched 52 electronic publications  10 keywords/phrases generated 12 articles in 30 days  Articles from Diabetes (7) Coronary Heart Disease (2) Genetic testing (3)

Keywords  In vitro diagnostics  Disease detection  Point of care  Genetic testing  EDMA  Genomic risk profiling  Theranostic tests  Osteoporosis  Diabetes  Coronary heart disease  Laboratory tests  Pathology tests  Diagnosis  Medical tests  Home testing  Diagnostic tests  Health checks  Blood test  Near Patient Testing  Self test

Proposed BIVDA Newswire  In vitro diagnostics newswire delivered to website (25 keywords)  Home page headline display - link to members only section  30 day archive (password protected within members only section)

CONTENT WE NEED YOUR INPUT Words Images Think Free Marketing

THE NEW BIVDA WEBSITE Andrew Libra Business To Business Internet Ltd

What is Content Management?  A modular website generation engine  A dynamic content management system  A packaged application suite  A collaborative communications platform

What Does This Mean?  Easy Website Structuring  Easy Website Management  Fully Searchable Content  Definable Security Rights  On-Screen Help  Site Customisation  Personal Preferences  User Management  Control Navigator  Twin Databases

Search Engine Registration  Create Awareness  Enhance Profile  Develop Access Via Other Sites (Link Popularity)

Approved Services  Search Engine Registration Tool – (SERT) Fortnightly Registration of text only web site which routes web traffic straight to the BIVDA web site.  Top 50 Fortnightly Registration Fortnightly Registration of BIVDA Site to the Top 50 UK and Global Search engines.

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