The Art of the Pitch January 20, 2013. Forget “I think, therefore I am.” For entrepreneurs, the salient phrase is “I pitch, therefore I am.” - Guy Kawasaki.

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Presentation transcript:

The Art of the Pitch January 20, 2013

Forget “I think, therefore I am.” For entrepreneurs, the salient phrase is “I pitch, therefore I am.” - Guy Kawasaki “The Art of the Start”

A Pitch is a Story

Do Your Homework

Get Organized

Start Strong

End with an Ask Ask for the Money Ask for the Sale Ask for the Job Ask for Advice/Mentorship Make an Ask

Finish Early

Own the Stage 2 minutes before you go “on” Smile Breathe Make Eye Contact Pace Yourself Be Authentic After: Ask for Feedback

Practice, Practice, Practice Practice EVERYWHERE Practice the Q&A Put together a Pitch “Gauntlet” Find a Simon Video tape yourself & review Visualize Yourself NAILING the PITCH!

Stupid Stuff Matters A Picture is worth 1000 words Font size minimum = 30 Watch font color versus background Just say no to animations Exception to animations: bullets One level of bullets

3 minutes - The Format 3 minute pitch – timed 5 Slides Slide 1: Who You Are Slide 2: The Problem Slide 3: The Solution Slide 4: How You Make Money Slide 5: The Ask

5 minutes - The Format 5 minute pitch – timed 8 Slides Slide 1: Who You Are Slide 2: The Problem Slide 3: The Solution Slide 4: The “Magic” Slide 5: The Market Slide 6: How You Make Money Slide 7: The Team Slide 8: The Ask

Other Slides Other Slides you might add for Investors: Competition Financial Projections & Key Metrics Accomplishments to Date Sales/Partners Pitch: Slide 1: Who You Are Slide 2: The Problem Slide 3: The Solution Slide 4: The “Magic” Slide 5: Sales Model / Current Customers Slide 6: Competitive Analysis Slide 7: The Team Slide 8: Demo Slide 9: The Ask

Resources “The Art of the Start” – G. Kawasaki The Canaan Pitch Deck (slideshare) Andrew Stanton TED Talk

The End Questions???