Growth Division Marketing Plan 2013

Vendors Aerohive Exinda Imperva Infoblox Palo Alto Networks

Aerohive Campaigns Webinars s

Exinda Marketing Collateral Exinda’s 4 Campaigns Network ControlVideo ControlBYODWeb Traffic Control Direct Mail Piece Telemarketing Activity Reseller Enablement Tools Battle cards, white papers, case studies, technical webinar, product guide and Presentations

Exinda Campaigns Webinars s

Infoblox Efficiency Campaigns Direct Mail OnDemand Webinar Live WebinarNetworking Event - with choice of call to action Direct Mail – with choice of call to action OnDemand Webinar Links PPT to host live webinar / WP to follow up Slides for live event presentation Reseller Enablement Tools Battlecards, FAQs, Introductory Videos, Call Scripts Sales Incentives To drive awareness and momentum within the partner sales team Marketing Incentives To motivate the marketing contacts at the partner to run these campaigns

Efficiency Campaigns

IP Management – Main message: Managing Today’s IP Addresses Demands Automated Network Control – Follow up: Dummies Guide DM Book and Blitz Campaign

Palo Alto Campaign Direct Mails s

Palo Alto App Attack Campaign

Ultimate Test Drive – Providing our key partners with at least 1 ultimate test drive event half year. – Exclusive Networks host event in the new training suite in Alton. – EDM AVR in a day – Key target end user customers onsite demo. – EDM Mixer Events – Modern Malware – Mobility Tried and Tested Events