Social Media Best Practices
Think Outside of the Box 2 everyone else is - almost state of news media do more with less tell YOUR story create the news engage citizens Tacoma Narrows Bridges Ice Fall Jan 2012
Social Government Framework 3 research tools, peripherals read case studies learn cultivate a champion, create a team build a policy and procedure, resources build a foundation evaluate pros and cons, assess risk choose a tool evaluate & choose make one: identify resource, procedure create goals make plans, set goals find your one thing tie into other communication tools implement watch the tool. read the conversation. measure. gather analytics. monitor
The Future qr codes abbreviation from quick response code readable by dedicated readers, smartphones encoded info may be text, URL, other data pinterest useful for visual content mobile apps mobile app dev is huge! 4
Questions? Kris Rietmann New Media Manager Office of Financial Management & Governor’s Office e: linkedin.com/in/kris920 p:
Understand Twitter 6 what is it? use it to LISTEN use it to spread your message
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Lessons Learned 9 Don’t dive in; dip your toe Keep in mind that the audience varies from channel to channel Establish a brand across channels Have a strategy Content – perhaps an editorial calendar People – perhaps shifts Time – more than you think Thoughtfulness Office of Superintendent of Public Instruction
Questions? Niquette Kelcher Content Strategy Manager | Communications Office of Superintendent of Public Instruction e: p: Office of the Governor & Office of Financial Management10
Government 2.0 at the AGO New tools provide new ways to interact Tools added to the toolbox Choose tools that will best serve the public Give a face and voice to agencies HOT communication
Write What You Know
Who R U?
Add Value
You Are Responsible for Content
Comment Policy
Questions? Sarah Lane Director of New Media Attorney General’s Office e: p: