Keys to Expanding and Deepening Hispanic Mentoring BBBS Regional Conference 2007 Sandra Delgado Searl – P:
Objectives Working understanding of the top 3 critical areas for Hispanic Mentoring success: 1.Marketing 2.Community Engagement 3.Corporate and Institutional Partnerships
Hispanic Mentoring Model Focus Areas I.Effective Agency Leadership II.Community Expertise III.Strategic Staffing IV.Integration with the BBBS Service Delivery Model V.An Engaged Community
HM Model 12 Elements Note: Number in parentheses references the Hispanic Mentoring Model Essential Element number. Focus for Top Agency Leadership Creating Strategic Plan (1) HMM Staff Training (5) Forming an Advisory Council (3) Latino Staffing (4) SDM Implementation Customer Relations (6) Enrollment & Matching (7) Match Support (8) SDM Performance Mgmt Customer Relations (6) Enrollment & Matching (7) Match Support (8) Partners (10) Sharing Updates on Goal Attainment (2) Recruiting Volunteers (12) Marketing (9) Forming Partnerships (10) Site-Based Programs (11) Before Demonstration Fully Implemented During Full Implementation Focus for Agency Staff Stage 1Stage 2Stage 3Stage 4Stage 5
Top Challenges Objective 1 - Marketing Bigs recruitment – Men Family Outreach Fostering BBBS cultural relevance in community
Top Promising Ideas & Strategies Objective 1 - Marketing BBBSA to develop messaging and marketing tools with nationwide resonance BBBSA to increase exposure with Hispanic community via Conferences, Festivals and partnerships
Objective 1 - Marketing Hispanic Volunteer Recruitment Hispanic Mentoring presence in Qualitative Research - Fall 2007 Relevant Family Outreach Materials Fotonovela – Fall 2007 Increase Our Exposure National Council La Raza (NCLR) Hispanic Scholarship Fund Pilot (HSF) BBBSA Work in Progress
Your Successes & Challenges Objective 1 – Marketing –Messaging? –Materials?
Top Challenges Objective 2 – Community Engagement Hispanic Advisory Council (HAC) establishment and maintenance
Top Promising Ideas & Strategies Objective 2 - Community Engagement Take time selecting members to get the right people in your Hispanic Advisory Council (HAC) Establish more formal relationship (“mirror”) between NHAC and local HAC’s
Objective 2 – Community Engagement Board Member with vested interest in Hispanic community Hispanic Advisory Council (HAC) Nurture relationships with Service Partners Maintain relationships with public policy funders BBBSA Work in Progress
Your Successes & Challenges Objective 2 – Community Engagement –Who are the Hispanic leaders in your community? –Where do you recruit leaders? –How do they Open Doors for you?
Top Challenges Objective 3 – Corporate and Institutional Partnerships Volunteer-rich organizations Fund Development Sources
Top Promising Ideas & Strategies Objective 3 - Corporate and Institutional Partnerships Build Solid relationships with established and trusted Hispanic organizations (“third party credibility”) Develop relationships with churches and congregations serving Latinos
Top Promising Ideas & Strategies Objective 3 - Corporate and Institutional Partnerships (continued) Establish national level formal relationship or alliance with at least 4 major corporations/institution Explore partnership with nationwide Latino media outlet (Univision or Telemundo)
Objective 3 - Corporate and Institutional Partnerships Leverage existing funders beyond $ Cargill – volunteer-rich org, Council/Board Members, etc. Jack in the Box – promotional events on-site Strategic Alliance Hispanic Scholarship Fund (HSF) Exploration National Council of La Raza (NCLR) US Hispanic Chamber of Commerce (USHCC) BBBSA Work in Progress
Your Successes & Challenges Objective 3 – Corporate and Institutional Partnerships –Identifying –Maintaining –Supporting
Tools and Resources HM Resources 31 HM Agencies Nationwide Hispanic Advisory Council (11) National Staff and HM Team (6) Hispanic Mentoring Toolkit National Conference Workshops (2) Regional Conference Workshop