Strategic Direction Government Relations April 21, 2014 Chairman’s Workshop

Strategic Direction 1 VISION internal/external FOCUS externally INVEST LEVERAGE internally STRATEGIC PRIORITIES objectives Recognize Current State & Current Issues

Current State REACTIVE Communications – Monthly “Legislative Update” – Electronic Outreach to 62 Legislators and key Executive Branch officials Opportunity to improve internal communications culture – “Who needs to know what I know” University-wide coordination/process to support issues and opportunities No visible or coordinated GR engagement support high-profile boards, committees; – e.g., task forces, state boards trade association, economic development councils Lacks plan, criteria or process for extending invites to Government Officials All listed items viewed as opportunities… 2

Current Issues State of Delaware – General Assembly o State Funding Capital Budget Increase (Focused Messaging - lay ground work) o Education – Department of Education: Principal Preparation Program o Pending Legislation:Tuition Equity Act Charitable Solicitation Act o Economic Development – UD Star Campus projects: The Data Centers, LLC o Speech Pathology Progress – highlight milestones reached and future timeline o Agriculture Education Major Enrollment Closure o Admissions – College Access for low income, high performing students o Charter Autonomy Public vs. Private o Delaware Institute of Arts Education (DIAE) o UD Department of Psychology Accreditation 3

Current Issues City of Newark o Mayor Funk retirement (Special Election – Tuesday, November 26 th ) o The Data Centers, LLC – UD STAR Campus Plan FOIA requests & Inquiry Response from UD Board of Adjustments decisions (monitor) o Water rate increase o Storm water fee o I’m Shmacked – Alcohol Binge drinking campus culture o UD & Newark City Council Relations o Off-campus property leasing review 4

Vision Internal To provide proactive, collaborative leadership and counsel on all government, community and policy related matters; cross-functional and colleges to UD. External To establish an accessible, engaging and informative relationship management process that includes government officials, business leaders and community influencers… both proactive and responsive (RESULTS DRIVEN!) Forward looking To be recognized as a Delaware leader on state affairs issues and opportunities that impact higher education and considered a national best practices model. 5

Focus (external) o Develop Strategic Communications Plan o Continue Monthly e-Communication: “Delaware Leader Update” o Improve Government Official Outreach o Expand Distribution List o Develop Government Relations Key Messages o Drive an AGENDA with clear consistent messaging Communicate UD impact in Delaware Need for increased Capital Funding ROI – Research Institution Highlight KEY student admissions/graduates data & details o Government Relations Website updated o Grassroots Communications program o Develop Statewide and District-by-District Data Student volunteerism & Community engagement o Strategic Relationship Management Plan o Government Officials, Business & Community Leaders 6

Focus (external) o Prioritize High Profile External EventsMAXIMIZE UD INVOLVEMENT! o UD Commencement o UD Day (Legislative Hall) o Delaware State Fair o AG Day o Coast Day (Lewes Campus) o DSCC Dinner & NCC Dinner o Gridiron Dinner Scholarship Dinner o UD Alumni Weekend Events ALUMNI & LEADERSHIP o Strategic Relationship Management PlanDEVELOP UD AMBASSADORS o Government Officials o Community Leaders 7

Leverage (internal) o Capitalize on existing UD Events and Programs Ribbon Cuttings & Dedications Arts programs, Guest Lectures & Special events Sporting Events:Football, Basketball, Baseball, LAX, etc. o Increase Internal Collaboration UD Government Relations Strategy Team(Weekly) Government & Federal Relations Team (Bi-Weekly) o Public Policy Institute(Frequent Engagment) Faculty & Fellows o Engage in Projects/Efforts with Subject Matter Experts (Lead & Counsel) State FundingFinance/Budget UD Star CampusGSA/Real Estate & Development Charter AutonomyLegal Events, Networks, ToolsOCM & UD Development 8

Government Engagement Policy Delaware State Government: Title 29 – Chapter 58 (Subchapter IV) o "Lobbyist" means any individual who acts to promote, advocate, influence or oppose any matter pending before the General Assembly by direct communication with the General Assembly or any matter pending before a state agency by direct communication with that state agency, and who in connection therewith either: b. Is authorized to act as a representative of any person who has as a purpose of influencing a legislative matter or administrative action; 146 th General Assembly – Senate Bill 185 (DeLuca/Gilligan) o Lobbyists must register electronically with the Public Integrity Commission (PIC) o Any direct communication with a Lobbyist and a “Government Official” relating to a proposed bill, resolution or regulation must report to the PIC no later the 5 th business day after the interaction. o Penalties for failing to register/report include misdemeanor charges and fines. 9

Collaboration Opportunities… 10 o Government Relations NEEDS from the Provost office, Deans & Chairs o Highlight issues & opportunities of importance to your organization Develop Message Points for priority issues or opportunities in your organization o Share highlights of relevant government official interactions o Participate in strategic interactions with key Delaware government officials and community leaders Host information sessions and/or with key leaders Schedule strategic visits to Dover or with key officials

QUESTIONS? 11 WE look forward to working with YOU!

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