Delta Dental of New Jersey WEB, MOBILE, SOCIAL MEDIA Where we’re at now and what you should be prepared for.

Design and development for the new technologies Pinkman Creative Team Paul Pinkman, owner of Paul Pinkman Creative Design 20 years in online media development Focus on information design, web design and development, graphic design, and online learning Barbara Kerr, social media, seo consultant 20 years in online site development 5 years focus on content strategy, community engagement and market growth and retention

Design and development for the new technologies PART 1: THE WEB NOW Web – Mobile – Social: Connective Technologies in Flux

Design and development for the new technologies What we’ll discuss How it used to look We’re all on the go What this means for business 4

Design and development for the new technologies How it used to look How most of us think the internet works 5

Design and development for the new technologies The web is: Lots and lots of data & information Educational Products Companies Financial Political Personal Conceptual 6 Artistic Tutorials Video Audio Blogs Etc. …

Design and development for the new technologies Full of Social Media options 7

Design and development for the new technologies Social Media Stats for Business 91% of experienced social marketers see improved website traffic due to social media campaigns 79% are generating more quality leads 75% have a company page on a social networking site 69% post status updates or articles of interest on social media sites 57% build a network through a site such as LinkedIn 54% monitor feedback about the business 39% maintain a blog 26% tweet about areas of expertise 16% use Twitter as a service channel 8

Design and development for the new technologies And most of us still have this image. 9

Design and development for the new technologies And what’s been our approach? Create a website –Pages of content that don’t change much Create a facebook page –Is it worth your time? Maybe have a Twitter account –Seems like another time waster Connect to colleagues on LinkedIn –Makes the most sense, right? 10

Design and development for the new technologies So is this accurate? Yes, but only up to a point. 11

Design and development for the new technologies IT’S ALL ABOUT MOBILE We’re All on the Go 12

Design and development for the new technologies 13 This is what it really looks like.

Design and development for the new technologies Explosive Mobile Gadget Growth (U.S.) 14

Design and development for the new technologies Mobile User Growth (Global) 15

Design and development for the new technologies And there’s money in it 2008 –$0.7 billion on mobile 2012 –$12 billion –37% intend to purchase using their phone instead of their tablet (Threatmatrix survey) 16

Design and development for the new technologies The high points Apps –Exponential growth and revenue for Apple App Store, Droid, etc. (Instagram, etc.) Localized online services –Google + Local –Yahoo local –Yelp –The Patch 17

Design and development for the new technologies Insurance + Mobile + Social Guardian Anytime Mobile: Consumer App from Guardian Life –Members locate in-network dentists –Search by name, location –Interactive maps –Driving directions Guardian LinkedIn page: –5,934 followers 18

Design and development for the new technologies What’s different? Accessibility by device Any time, any where 19

Design and development for the new technologies Typical web pages 20

Design and development for the new technologies Mobile usability is key to success Without optimizationWith optimization 21

Design and development for the new technologies Location-based Smartphone Usage 22

Design and development for the new technologies Insurance Industry focuses on iPads 23

Design and development for the new technologies iPad apps lead the way Uses –Policy quotes, how-two videos, –Eliminates many pages of questionnaires –Provides access to the company’s banking and investment services –Quick access to member features and information –Proven increase in sales over 6 week period 24 Source: Insurance and Technology online

Design and development for the new technologies Current information matters 25 Search engine optimization is critical –Updated content is an important part –Social media supports this –Link backs are essential –Outdated or stale content reduces your ranking

Design and development for the new technologies Do you know your internet footprint? Web site + mobile + blog + social media + news, etc. = your relevance in an expanding and diversifying information system –Microsoft Brandify – scores your internet presence –Klout – what’s your ‘Klout’ score? 26

Design and development for the new technologies WHAT THIS MEANS FOR BUSINESS Why should I care? 27

Design and development for the new technologies More and more change… You can no longer launch a web site and then leave it alone Business happens 24/7 Keeping information current is critical Be known and be visible in your field Being ‘social’ is more than having a Facebook account. 28

Design and development for the new technologies Social Connections = Business Social Media – humans trying to connect in the digital world LinkedIn – business-to-business contacts Facebook – the playground you can’t avoid (for now) … Twitter is an information stream 29

Design and development for the new technologies Another tech wave is always on the way Technological change disrupts the status quo: Blockbuster Video > NetFlix, YouTube Super 8 film > gadget in your pocket Maps in the car > GPS Music Albums/8-Tracks/CDs > iPod, Spotify Books > Kindle/Kindle app for iPad 30

Design and development for the new technologies What you can do 1.Be flexible; learn new tools 2.Watch direction of tech for YOUR field 3.Be prepared to make course corrections 4.Do what you can; do it well 31

Design and development for the new technologies The Minimum for Business Have a completed LinkedIn business page with full names, all key staff + PHOTOS! 32

Design and development for the new technologies Think about how you get business OLD Referrals Yellow Pages NEW Google (80% of search market) Google Places is now Google+ Local Online reviews (Google, Patch, YP, etc.) 33

Design and development for the new technologies Does Google know you? They own search. 34

Design and development for the new technologies Search Yourself – Are you local? Is your site search-friendly? Where do you rank in the results? What keywords would you use to find your company? Would you use your location in a search? –Insurance + Neptune, NJ –Car insurance + Neptune, NJ 35

Design and development for the new technologies Insurance, Neptune, NJ 36

Design and development for the new technologies Lost in the haystack? Most web sites built more than 2-3 years ago are not optimized for search engines. Getting business means being visible on the first (or second) results page. 37

Design and development for the new technologies Insurance Industry footprint by Google SEO 38

Design and development for the new technologies Be Here, Be Friendly, Now The Social-friendly online presence: Mobile-friendly web site Search-friendly web site Local-friendly web site 39

Design and development for the new technologies But what’s the ROI? Hurricane Sandy proved social media is not something to resist: Build your online presence and connect with customers now, so that you’re prepared for the next crisis. Commentary: Sandy Shows Social Media is Practically Made for Insurers 40

Design and development for the new technologies Our Services Paul Pinkman Creative Design –Website development –Mobile conversion –Social media consulting –Search Engine Optimization (SEO) –Site design –Content Management System conversion Our special offer - free 30 minute phone consultation