Towards a New Culture Plan: Communication Strategy Presented by Kelly Dell, Cultural Services, for the City of St. Catharines Planning Subcommittee

Communication Strategy Best Practices & Ideas  Online Tools  Surveys  Stakeholder Meetings & Workshops  Interviews  Community Meetings & Forums  Focus Groups  Unique Engagement Strategies  Additional Ideas/Alternatives

Municipalities Researched

Online Tools  City WebsiteWebsite  Facebook Facebook  Surveymonkey Surveymonkey  Twitter Twitter

Surveys  On City’s website  By telephone  Local newspapers  Local Magazine  Public Open House  Library  surveymonkey.com  Schools  Chamber of Commerce  Senior centres  Targeted local arts, culture and heritage organizations

Stakeholder Meetings & Workshops  Municipal Staff and key stakeholders/community arts and cultural council members of various cultural organizations and businesses directly involved in the development and delivery of cultural services  Identify  Assist  Provide  SWOT  Vision  Key directions  Support  The external ‘reality check’  Draft plan review Richmond Hill Stakeholder Meeting

Interviews  Extensions of Stakeholder Meetings  subjects covering a broad cross section of heritage, performing, literary and visual arts assets  individuals who could provide additional insights on various sectors of the community;  Stakeholders members of arts, culture and heritage organizations

Community Meetings & Forums  Facilitated  Overview/presentation of project  SWOT analysis  Discuss current state and possible directions for the future  Discussion of what's right? what's wrong? what's missing?  Interim Reports available  Vision statement and value statements were developed  Specific ideas about arts and heritage programs and initiatives  Gather views on culture’s role  Review draft and provide feedback  Celebrate the launch of the Plan Richmond Hill Community Forum

Focus Groups  Extensions of Community Forums  Refine definition  Comment on previous consults  Discuss goals  Devote Sessions to arts, heritage, tourism, visual arts

Unique Engagement Ideas  Hinton Retreat  Moncton YouthFest  Oakville discussion paper  Princeton updates  Sunshine, Coast Let’s Talk Culture handout, youth engagement, Cultural Connections, A Regional Cultural Forum  Thunder Bay, Two Day Community Open House and Public Forum  Vancouver, Ads, Creative City website, The Creative City Quiz, Creative City Conversation  Winnipeg, My City’s Still Breathing symposium  Trent Hills YAC  Regina Design Regina: Arts and Culture Topic Sheet  Markam Culture Booth at events  Victoria Facts Sheet & Lecture Event Thunder Bay Community Open House

Additional Ideas/Alternatives  Balloon Ride Drawing  News article  Information kits –printed and electronic  Hotlines  Poster competitions  Training volunteer facilitators  A bi-monthly newsletter  Picture it ask it post-it  Postcards  Displays and exhibits  Children’s drawings City of Peterborough Community Forum

Thank you