Risk MAP National Outreach Strategy and Community Engagement 2010 National Flood Conference April 14, 2010 Presented by: Vince Brown, Courtney Partlow

Risk MAP 2 Agenda Introductions Risk MAP overview Risk communication’s role in Risk MAP Risk MAP’s national and project-level outreach strategies Risk MAP “products” Discussion: how we can help each other communicate about risk

Risk MAP 3 Risk MAP Overview Through collaboration with State, Local, and Tribal entities, Risk MAP will deliver quality data that increases public awareness and leads to action that reduces risk to life and property Provides more accurate flood maps, risk assessment tools, and outreach support by watershed Uses latest technologies to provide intuitive, usable risk information Enables informed local planning and decision making

Risk MAP 4 Risk Communication’s Role within Risk MAP Risk MAP helps communities and individuals make informed decisions Results in ability to better: Identify risks Assess risks Plan to reduce risk Accomplished through effective risk communication

Risk MAP 5 Risk Communication Components National Risk Communications Provides foundation for project-level communications Project-Level Risk Communications Tailored communications supporting individual Risk MAP projects

Risk MAP 6 Messages and Tactics Risk Communications National Risk Communications National Outreach Strategy

Risk MAP 7 National Outreach Objectives Lay the groundwork for Regional and project-level risk communications Raise public awareness and understanding of risk Establish common, base level of risk awareness nationwide Develop communication framework to underpin all Risk MAP outreach activities Target audiences Messages that resonate Tactics to deliver those messages

Risk MAP 8 Target Audiences Elected State, local, and tribal officials Business community Public sector land use planners Floodplain/Stormwater managers and NFIP Coordinators General public Believers Non-believers Defiant Economic authority members Emergency managers State hazard mitigation officers REALTORS ® and real estate agents Architects, engineers and contractors Insurance companies/agents (working with FloodSmart) Claims adjustors Land developers Residential and commercial lenders Flood zone determination companies

Risk MAP 9 Key Message Guidelines At the core of all messages: Know your risk Reduce your risk Tell others Tailor messages to ensure relevance to audience Focus on empathy, backed by science Use language/words/concepts that the audience understands

Risk MAP 10 Man on the Street

Risk MAP 11 National Tactics Tactics specific to each target audience and presented within the National Outreach Strategy For majority of audiences: Web 2.0: Facilitate interactive information sharing and collaboration online (e.g., online communities, social- networking sites, blogs) Media Relations: Proactive, consistent, and timely outreach to national media Youth/Young Adult Engagement: Engaging primary and secondary school students to help influence behaviors of older adults

Risk MAP 12 National Evaluation  To evaluate the success of the national outreach efforts, we will: Conduct a baseline survey to identify current awareness and understanding levels of state/local officials and the general public Conduct annual tracking surveys to track progress  Additional, ongoing evaluation will include: Media analysis Web statistics

Risk MAP 13 Status of National Outreach Strategy Strategy finalized in 12/09 Target audiences, messages, tactics used to inform development of project-level communications How risk communication is built into each Risk MAP project

Risk MAP 14 Messages and Tactics Risk Communications Project-Level Risk Communications Community Engagement Strategy

Risk MAP 15 Objectives and Guiding Principles Objectives: Establish coordinated, integrated, and regular communication throughout project Build local capability to communicate about risks Guiding principles: Engage communities early and often Agree upon and document project outcomes and responsibilities Coordinate with other programs operating within the same community Leverage associations to provide a third-party perspective Use local media and language that people understand

Risk MAP 16 Community Engagement Strategy Process Process: Developed community engagement strategy highlighting all touchpoints along project lifecycle Creating tools and templates to support each touchpoint Collaboration with FloodSmart, CRS, planners, dam safety, grants, others

Risk MAP 17 Community Engagement Lifecycle

Risk MAP 18 Community Assessment Template to be completed by project teams before scoping to provide details on: Local communications capabilities Mitigation plan status Recent flooding events Existence/status of dams and levees Key demographics Likelihood of contentious response to mapping process CRS status and number of current flood insurance policies Informs development of project communications plan and CRS, dam safety, and planning engagement

Risk MAP 19 Media Kit for Project Launch 19 Provides customizable and effective tools to help media create a fair/informed story

Risk MAP 20 Community Outreach Plan Template to be completed jointly by project team and community Provides a roadmap for communicating about risk to constituents Likely to include outreach to insurance community and individuals regarding flood insurance Will ensure a mix of tactics to provide a “surround sound” effect

Risk MAP 21 Messages and Tactics Risk Communications Risk MAP Products Informing Local Decisions

Risk MAP 22 Risk MAP Products Updated DFIRM/FIS Risk Assessment Suite Watershed Flood Risk Report Changes Since Last Map Contributing Factors Risk Assessment Database Multi-Frequency Depth & Water-Surface Elevation (WSE) Grids HAZUS Risk Assessment data 22

Risk MAP 23 DFIRM/FIS Short-term objectives Better align DFIRM/FIS tables Streamline text and allow searches Improve user guidance Multi-color DFIRMs Long-term objectives FIS reports will continue to be provided Database-driven On-demand updating and delivery Ability to pull all FIS information related to an area of interest (e.g., political boundary, watershed) Fulfills regulatory requirements and supports the NFIP 23

Risk MAP 24 Allows communities to access, in one place, all flood risk information related to their community and watershed as a whole Watershed Flood Risk Report 24

Risk MAP 25 Highlights differences between effective and new study Changes Since Last Map 25 BASIC

Risk MAP 26 Depicts reason for changes to DFIRM Changes Since Last Map (cont.) 26 BASIC

Risk MAP 27 Changes Since Last Map (cont.)  Depth changes  Water Surface Elevation  Locally Provided Structure Data 27 Enhanced

Risk MAP 28 Helps homeowners better understand their risk and make more informed decisions; feeds into Benefit Cost Analyses Multi-Frequency Depth Grids  Frequencies Delivered: 10%, 4%, 1%, 1% confidence interval, 0.5%, and 0.2% Annual Chance 10% Annual Chance Flood1% Annual Chance Flood 28

Risk MAP 29 Percent Chance of Flooding Over 30 Years BASIC

Risk MAP 30 Helps communities better understand factors contributing to their risk, and therefore take more effective mitigation actions Contributing Flood Hazard Factors  Highlights areas of concern identified during scoping and engineering  Sources : FEMA data (e.g., claims, policies) Past flood events H&H results 30 BASIC

Risk MAP 31 Annualized Loss Estimate (ALE) Provided everywhere Basic HAZUS Risk Assessment Provided for new/updated study areas Supplemented by ALE in additional areas Based on new study depth grids Uses default HAZUS data HAZUS Risk Assessment Enhancements Provided where risk and data availability align Uses locally-provided infrastructure data HAZUS Risk Assessment Incorporates information from the built environment to give communities a more accurate depiction of their risk 31

Risk MAP 32 Provides access to data sets to support assessment, planning, and mitigation efforts Risk Assessment Database Multi-frequency depth grids HAZUS risk assessment Digital data highlighting the changes since the last map Digital data highlighting contributing factors and areas of interest 32

Risk MAP 33 Discussion Topics What would make it easier for you to be able to talk about risk with your clients? Samples: Engage agents earlier in process Providing easy access to Risk MAP products How can insurance agents help Risk MAP better understand and address individual concerns? Sample: Use insights from direct public interaction to inform risk communications

Risk MAP 34