1 Energy Upgrade California : Improving Home Energy Efficiency and Comfort in San Mateo County Rick Row, Ecology Action Rick Row, Ecology Action Sept 25, 2011

2 Where Energy Upgrade California fits into CA energy efficiency policy GoalGoal Results New construction will reach “zero net energy’ By 2020, all new homes are ZNE Home buyers, owners and renovators will implement a whole house approach to energy consumption Energy consumption in existing homes will be reduced by 20% by 2015 and 40% by 2020 Plug loads will be managedPlug loads will grow at a slower rate & then decline through technological innovation Residential lighting industry will undergo substantial transformation Utilities will shift focus toward new lighting technologies and other innovative programs Source: From Section 2: Residential Sector Including Low Income, CA Energy Efficiency Strategic Plan, Jan Update

3 Energy Upgrade California—a Statewide Initiative Environmental Groups Contractors Local Governments Utilities (PG&E) California Public Utilities Commission California Energy Commission

How can an Energy Upgrade help me? Whether they’re 12 years or 120 years old, most homes share some common problems…

“We’ve got the furnace on 24/7, but it’s still too cold and drafty.” What’s the Problem?

“In the summer we sleep downstairs, because it’s so hot in our bedrooms.” What’s the Problem?

“Sometimes I wonder if the house makes her asthma worse.” What’s the Problem?

“I want to help the environment however I can, including in my home.” What’s the Problem?

“I dread opening our utility bills each month—I wish we could find ways to lower them.” What’s the Problem?

California Residential Natural Gas Price has risen faster than the Bay Area’s Consumer Price Index

For these and other “invisible” interacting problems Air leakage Poor insulation Leaking ducts Inefficient furnace Backdrafts Moisture uptake Asbestos

12 The “Whole House” Approach Most Cost Effective Way to Reduce Energy Losses from Out of Your Living Space Energy Upgrade California offers a “whole house” solution!

13 Do Me First Home performance improvement for poorly performing homes is more cost effective than adding PV panels

14 Homeowners Make all their Local Connections on the Website Participating Contractors Rebates Affordable financing

15 Why participating contractors are special Active California State License Board license holder and properly insured and bonded Pre-screened by PG&E At least one Building Performance Institute-certified building analyst on staff – Working knowledge of applying building science within whole-house approach to improve building performance Completed a participation workshop Handles the rebate paperwork on behalf of the home owner Agreed to a rigorous QA procedure, including random field verifications and home owner surveys Required to pull all necessary building permits for every job and follow current building codes

Statewide Upgrade Packages Basic Upgrade PackageAdvanced Upgrade Package Required MeasuresIncentive Basic Package Measures + Custom Measures Incentive Air sealing Attic insulation Duct sealing Hot water pipe insulation Low-flow showerhead with thermostatic control Smoke alarms and carbon monoxide detectors Combustion safety testing Up to $1,000 Choose from elements such as: High-efficiency furnaces Energy-efficient cooling systems Energy-efficient water heaters Wall insulation Energy-efficient pool pumps Dual pane energy-efficient windows Cool roofs $1,500 to $4,000 Approximately 10% energy savingsRequired 15%-40% energy savings Incentives for Home Energy Upgrades See web site for more rebates, incentives, tax credits in your area!

17 Benefits To home- owners To community To community Comfort Savings Health & Safety Environment Jobs Local spending Greenhouse gases reduction

San Mateo County Marketing LEAD GENERATION CAMPAIGN through: Community Based Social Marketing (April ‘11– Feb ‘12) – Homeowner workshops – Tabling at community events and farmers markets – Presentations to community groups City Outreach (April ‘11 – Feb ’12) Corporate Outreach (April ’11 – Feb ’12) Media Advertising (Sept ‘11 - Feb ‘12) – Online Search (Google) – Social Media (Facebook) – Banner Ads (Patch.com and Media Outlets) – Movie Theater Advertising – Oversized Newspaper Inserts – Marketing

San Mateo County Rebates Basic Upgrade PackageAdvanced Upgrade Package Required MeasuresIncentive Basic Package Measures + Custom Measures Incentive Air sealing Attic insulation Duct sealing Hot water pipe insulation Low-flow showerhead with thermostatic control Smoke alarms and carbon monoxide detectors Combustion safety testing $1,000 Choose from elements such as: High-efficiency furnaces Energy-efficient cooling systems Energy-efficient water heaters Wall insulation Energy-efficient pool pumps Dual pane energy-efficient windows Cool roofs $1,500 to $4,000 Approximately 10% energy savingsRequired 15%-40% energy savings Matching Incentives for Home Energy Upgrades San Mateo County match available through March of 2012 Funding available for approximately 120 upgrades $2,000 $3,000- $8,000

Easy Path to Home Performance Improvement Start here: The simple, safe, cost-effective path to improving home performance !

21 Thank you Rick Row Ecology Action, Energy Upgrade Specialist, Bay Area (650) With thanks to: Liz Henton San Mateo County (650) Please register at to: Retain the personal information you enter for future reference Use the contact features. Keep track of vendors you've contacted.

22 Extra slides

23 A thorough energy assessment Utility bill analysis Home owner interview Infrared scan Insulation inspection Appliance safety inspection Blower door test Duct leakage test Indoor air quality inspection Appliance inspection Building modeling Lighting inspection Water efficiency test Solar inspection Picture documentation Energy Audit Report

24 An example financial case Assumptions: Utility bill before savings: $2,500 per year 30% energy efficiency gain, -> 30% energy savings ($63 per month energy savings) 7% per year rise in energy prices $12,000 upfront cost Less $3,000 EUC rebate Less $500 fed. tax credit $8,500 net cost 4% loan over 15 years Over 15 years Note: actual costs and savings may differ considerably for any specific home Monthly Now15 yrs Finance charge$63 Less utility savings$63$172 Non-financial benefits such as increased comfort, durability, quietness, air quality free$109

25 Santa Clara and San Mateo Counties ABAG Grant from California Energy Commission  $10.5M for Energy Upgrade Bay Area  $1.95M grant for Santa Clara County  $ 785,595 grant for San Mateo County Program Goals Improve energy efficiency of thousands of single family homes in Bay Area Help property owners save money on their utility bills Put construction professionals back to work Help boost the economy Reduce local greenhouse gas emission

Is your home at risk for an energy emergency? A home energy assessment is just what the doctor ordered! Santa Clara County Campaign

27 Santa Clara County Marketing LEAD GENERATION CAMPAIGN through:  Media Outreach (TV, radio, print, )  Social Media (Facebook, blogs, search marketing (google)  Community Outreach (Targeted outreach, event coverage)  City Outreach  Corporate & Local Business Outreach  Sponsored events (home shows)  Contractor House Call Events at OSH  Speakers Bureau and more…..

28 Santa Clara County Rebates ENERGY ASSESSMENT REBATES (Test-in, Test-out)  Remove high cost of uncertainty in getting started  Assure $400,000 dedicated to rebates is spent  Cover 80% of the cost of a energy assessment  Up to $800 test-in and $800 test-out ($1600 total)  Paid directly to Energy Upgrade Participating Contractors (who sign service agreements with the County)  Paid after test-in and/or test-out assessments