CPRB 413 Presentation by Low Yar Ching IT06496 Project Supervisor: Mr. Chen Soong Der

Presentation Overview  SMS  GPRS  SMS vs GPRS  Analysis  Conclusion  Question & Answer

Short Message Service To send and receive text messages to and from GSM mobile phones. Text for Message: - alphanumeric combination - 160(Latin), 70(Non-Latin like Chinese or Korean). SMS

SMS(cont…)  User on GSM Cellular network for transform information a) Mobile to mobile - most mobile users are aware of, - often used for personal messages for example.

SMS(cont…) b) Mobile to Computer (Host) Host - SMS is sent from a mobile back to a computer.

SMS(cont…) c) Computer (Host) to Mobile - SMS is sent from a computer / 'host' to a mobile Host

SMS(cont…) Common Consumer Application  Personal Messaging   Chat  Downloading Ringtones/Graphics

SMS(cont…) Commercial Application a) SMS Corporate - Employee can keep in touch with the colleague and being notified by using SMS. - Example: SMS features in Microsoft Outlook

SMS(cont…) Commercial Application

SMS(cont…)

b) SMS for Vehicle Tracking Vehicle Tracking integrates GPS with SMS The Global Positioning System (GPS) is a free-to-use global network of 24 satellites run by the US Department of Defense The position updates from the satellites are collected by GPS receivers that then send them as short messages.

SMS(cont…)  SMS is ideal for sending (GPS) information longitude, latitude, and altitude  Anyone with a Global Positioning System (GPS) receiver can receive their satellite position and thereby find out where they are  This could be used to prevent of Vehicle Theft

SMS(cont…) c) SMS Banking  SMS Banking services typically involve - making payment, - checking account balance - transfer funds between account - account services

SMS(cont…) c) SMS Banking  How does it work? (Payment solution) Corporation SMS user Bank Server alerts Request to pay bills Debit account Credit account

SMS(cont…)  In Malaysia, Maybank and Maxis Communications Berhad work together to carry out banking services to Maxis subcriber  able to pay their Maxis and Astro bills as well as check their balances using SMS.  they will expand the range of this services including - fund transfers between banking accounts, - bill payments to other payee corporations

SMS(cont…) d) SMS marketing  Advertisment  Promotion Alerts  Coupon  Poll Voting

SMS(cont…) d) SMS marketing  McDonald’s Australia ran its first SMS voucher campaign in Bundaberg, Queensland Send SMS to station Receive voucher by SMS Take the voucher to enjoy the offer  They would choose to ask for age for allowing better targeting and response rates.

SMS(cont…)  Another example is The Hilton Hotel Group used SMS messaging to increase guest numbers to its hotels.  The hotel sent out the special and promotion message to mobile users.  Resulted 10% - 25% uptake of offers.

SMS(cont…) e) SMS Booking System  Flight Booking  Cinema Booking  Hotel Booking  AirAsia SMS Booking first airline in the world to offer flight booking and payment via SMS.

SMS(cont…) Step 1 Step 2

SMS(cont…) Step 3 Step 4

SMS(cont…) Step 6 Step 5 D if not acceptable

SMS(cont…) Step 7 Final Statement

SMS(cont…)  By Malaysian Association of Hotels president, Mohd Ilyas Zainol Abidin, we can make hotel reservation by SMS with the launch of mobileHotel. Participate hotel’s name/ mobilehotel Follow other instruction

SMS Advantages  Lowers customer transaction costs.  Enhances customer service.  Reaches new customer markets and market segments.  SMS is affordable – even in Africa  SMS is available – “lives” on every GSM compatible mobile phone

SMS Disadvantages  SIM/Mobile Phone memory full - the number of short messages received by the mobile phone user exceeds the amount of memory that is reserved for short messages in the SIM/PHONE card.  The amount of characters for one message limited characters do not enough to provide information by a single message. - need a lot of transactions. For example, AirAsia SMS Boooking System.

SMS Disadvantages  Capacity of the mobile phone network - During seasonal peak, may not be able to handle high SMS traffic in the usual manner.

GPRS  General Packet Radio Service  a generation 2.5 data-handling and packet switching, wireless technology - internet capabilities  maximum data rate for GPRS is 170kbps  support a wide range of bandwidths  support multimedia content  cost effective - uses the radio link only during the time data it is sending or receiving data, allow user to remain logged on.

GPRS

GPRS Applications  Mobile Financial Services  Mobile Banking - a survey by Nokia, mobile banking was the top demanded by more than 85% - more than 94% bank in Europe has used this services - to have an additional distribution channel and to further cut costs

GPRS Applications  Mobile Broking - A real time information about share price send to stock traders - Shares exceeding certain price points could trigger messages asking whether to buy or sell - Mobile Broking provides some of the functionalities:- - buy and sell stocks - browse and delete existing orders -The Woolwich: UK’s first provider of interactive mobile banking services

GPRS Applications  GPRS Marketing  Mobile Advertisement - A rapid growth of GPRS phone with support multimedia elements. - Advertisement in the form of lively multimedia presentation. - Asia Pacific Broadband Wireless Communications, Inc. (APBW) - first commercial, wireless video service in Taiwan

GPRS Applications  GPRS Entertainment - the limited capacity of GSM, there is no multifunction games for use over the network. - GSM: Snake for Nokia mobile. - GPRS: traditional board and adventure interactive games for 7110 Nokia mobile model.

SMS VS GPRS CategorySMSGPRS Capacity 160 charactersKBytes Cost RM0.15/messageRM0.015/KBytes Interaction Text/GraphicsForm,video, animation,audio

Analysis Gartner Dataquest, the industry's main research agency  Revenue from all mobile Messaging will double to $22.3 billion by 2006

Conclusion  A big group of users will jump from SMS to GPRS as the more flexibility of GPRS.  GPRS has a great market value not only in personal usage market but in business perspective as well.  UPS uses GPRS for instant delivery alerts - More effective and cost efficiency  Another logistics firm FedEx rolling out 40,000 GPRS- enabled devices across its US operation in an attempt to save $20m (£13m) a year