Kris Hudson, Wall Street Journal Dion Haynes, Washington Post Ilyce Glink, ThinkGlink.com Michael Gerrity, World Property Journal #NAREE15 Moderator: Daniel Taub, Bloomberg News NAREE University: Real Estate Editor/ Reporter Exchange, Print & Digital Coverage

#NAREE15 Kris Hudson, Wall Street Journal

#NAREE15 WORLD FIFA Most important keywords: Interpol, ex-FIFA officials Secondary keywords: Most wanted list, 'red notice,' Sepp Blatter Sepp Blatter Most important keywords: Sepp Blatter Secondary keywords: FIFA president, resignation WSJ has 1 video trending: Who Will Likely Replace FIFA's Sepp Blatter? China Most important keywords: China ship disaster, Yangtze River Secondary keywords: Cruise ship, sinks, passengers, missing Iraq Most important keywords: Iraq, Islamic State Secondary keywords: Iraq allies, ISIS, Baghdad, Ramadi Alexis Tsipras Most important keywords: Greek Prime Minister Alexis Tsipras Secondary keywords: Brussels, bailout negotiations, bailout proposal WSJ has the TOP article trending: Greek Prime Minister Alexis Tsipras Heads to Brussels for Bailout Negotiations The top stories trending on Google News right now, with SEO guidance for use throughout the day. Kris Hudson, Wall Street Journal US Bruce Jenner Most important keywords: Bruce Jenner, Caitlyn Jenner Secondary keywords: Reality series, E! Boston Most important keywords: Boston terror suspects Secondary keywords: Boston terrorism probe, behead police officers, Boston police Hillary Clinton Most important keywords: Hillary Clinton, Sergey Lavrov Secondary keywords: Russian foreign minister, reset button

#NAREE15 BUSINESS OPEC Most important keywords: OPEC, oil Secondary keywords: Oil supply, OPEC meeting WSJ has 1 article at the TOP, and another doing well: How OPEC Hurt Big Oil OPEC's Front Lines in the Shale Fields and Wall Street ECB Most important keywords: ECB, Greece, bonds Secondary keywords: Mario Draghi, German bonds, debt WSJ has 1 article trending 2nd from the TOP: German Bonds Slide After Draghi Comments Jobs Most important keywords: US private sector, jobs, May Secondary keywords: ADP WSJ has the TOP article trending: U.S. Private Sector Adds 201,000 Jobs in May The top stories trending on Google News right now, with SEO guidance for use throughout the day. Kris Hudson, Wall Street Journal TECHNOLOGY Huawei Most important keywords: Huawei P8 Lite Secondary keywords: US, America, smartphone Apple Most important keywords: Apple's Tim Cook, Facebook, Google Secondary keywords: Privacy If you are writing on a topic not included in this note, you can use Google Trends to compare keywords and see which are most effective on your topic and which keyword is more powerful to use in your headline, these are the steps you would follow: 1. Go to 2. In the search bar at the top of the page, type in different headlines separated by a comma, and hit search. 3. You'll see a graph that shows the comparative popularity of each keyword. Each keyword will be represented by a different color. The keyword that is more popular is the one to use. You can compare up to 5 different terms at a time in this tool. 4. You can compare up to 5 different terms at a time in this tool.