International Business Pranab S Deb. Schedule of Lecture International distribution channels Global advertising.

Slides:

Advertisements

Similar presentations

Channels of Distribution Getting goods to the consumer.

Advertisements

Chapter 21 channels of distribution Section 21.1 Distribution

International Marketing Channels

Deciding on a Distribution Channel. Lesson Goals: Learn different methods of distribution Recognize continuous nature of marketing methods Obtain information.

International Marketing Channels Chapter 14 McGraw-Hill/Irwin© 2005 The McGraw-Hill Companies, Inc. All rights reserved. PowerPoint presentation prepared.

Channels of Distribution

International Marketing Channels

Welcome to class of International Distribution by Dr. Satyendra Singh University of Winnipeg Canada.

MARKETING CHANNELS AND WHOLESALING. Definition of Marketing Channel A Marketing Channel... consists of individuals and firms involved in the process of.

International Distribution Direct foreign investment –Perform all distribution functions on your own through ownership of distributors/retailers Foreign.

© 2002 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin MANAGING MARKETING CHANNELS AND WHOLESALING.

PLACEMENT Getting the right product to the right customer at the right time, at the right place, in the right quantity. The basic objective of all placement.

1 The Exporting Process Check for U.S. export requirements Arrange for payment Exporting Considerations Physical Distribution Considerations Packing &

International Marketing Chapters 14

A guide for developing a marketing plan Guideline for cultural analysis Guideline for economic analysis Guideline for market audit and competitive analysis.

International Marketing Channels

Global Perspective A Single Stick of Doublemint Today – 18 Billion Tomorrow A product must be made accessible to the target market at an affordable price.

International Marketing Channels

I n t e r n a t i o n a l M a r k e t i n g

International Markets

McGraw-Hill/Irwin Copyright © 2009 by The McGraw-Hill Companies, Inc. All Rights Reserved.

International Distribution Systems

International Marketing Channels Goal—getting the right product to the right place in the right quantities at the right time and at the right price Forging.

International Marketing 国际市场营销学

International Marketing Channels

International Marketing Channel Chapter 14.

International Marketing Channels Learning Objectives The variety of distribution channels and how they affect cost and efficiency in marketing.

International Marketing Channels Chapter 17 Matakuliah: J0474 International Marketing Tahun : 2009.

International Marketing Channels and Distribution Strategies.

International Distribution Strategy

1 13. Marketing Channels & Supply Chains. 2 Marketing Channels Move products from producers to consumers Provide time, place, and possession utilities.

International Marketing: Chapter 15 Key Concepts

14 International Marketing Channels McGraw-Hill/Irwin International Marketing, 13/e © 2007 The McGraw-Hill Companies, Inc., All Rights Reserved. Chapter.

© 2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin MANAGING MARKETING CHANNELS AND WHOLESALING 15 C HAPTER.

DISTRIBUTION CHANNEL. 1.RAW MATERIAL--  MANUFACTURER-  ---  CONSUMER =SUPPLY CHAIN.(Make and Sell View)=Selling concept where we take raw material.

Unit 7. Place  THE THIRD “P” DEALS WITH ALL THE QUESTIONS ARISING FROM GETTING YOUR PRODUCT (SERVICE) TO YOUR INTENDED MARKET.  ITS A MATTER OF “LOGISTICS”.

Promoting and Distributing Chapter 8. Advertising Product advertising Product advertising Institutional advertising Institutional advertising.

Marketing a Small Business. Show me the Money Prepare a description of the promotional activities Develop themes where appropriate Select appropriate.

All Rights Reserved to Kardan University 2014 Kardan University Kardan.edu.af.

Chapter 12 Channels of Distribution. Chapter Outline Direct and Indirect Selling Channels Types of Intermediaries: Direct Channel Types of Intermediaries:

© 2010 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.

Integrated Marketing Communications Chapter 18. Integrated Marketing Communications Sales Promotions Sales Promotions International Public Relations International.

Chapter 14: Supply Systems. Wholesaling  wholesaling involves any sale that is not a retail sale; to other businesses for resale, for use in other products,

GLOBAL MARKETING Distribution Management. Why A Distribution Strategy? To make the right quantities of the right product or service available at the right.

Why Planning is Important Irwin/McGraw-Hill Marketing Planning u The process of— (1) selecting a target market, and (2) developing a marketing mix to.

Marketing Definition of Marketing (it’s not just selling) Marketing is… … the strategy of bringing consumers and products together… …from product development.

What We Will Discuss Today u Distribution channels What are their functions? How are they organized? u Distribution channel decisions Design decisions.

International Marketing Channels Chap 15. Competitive advantage - Aggressive Reliable Efficient Distribution.

Chapter 14 International Distribution Systems. In International Distribution The firm sells to its customers: –directly through its own sales force –indirectly.

International Advertising

. C h a p t e r 1 6 Integrated Marketing Communications and International Advertising Modular: Afjal Hossain Assistant Professor, Department of Marketing.

. C h a p t e r 1 4 International Marketing Channels Modular: Afjal Hossain Assistant Professor, Department of Marketing PSTU McGraw-Hill/Irwin International.

Establish channels for different target markets and aim for efficiency, control, and adaptability. Kotler on Marketing.

International Marketing 国际市场营销学 School of International Trade, Shandong Economic University 山东经济学院 · 国际贸易学院.

Deciding on a Distribution Channel

Integrated Marketing Communications and International Advertising

Chapter The variety of distribution channels and how they affect cost and efficiency in marketing 2. The Japanese distribution structure and what.

Lecture on Managing Marketing Channels and Wholesaling

Integrated Marketing Communications

International Marketing

International Distribution Systems

Managing Marketing Channels

Distribution Strategy

Chapter 21 channels of distribution Section 21.1 Distribution

Distribution - Wholesaling

Managing Marketing Channels

Channels of Distribution

International Marketing Channels

Channels of Distribution

Presentation transcript:

International Business Pranab S Deb

Schedule of Lecture International distribution channels Global advertising

A marketing channel system is the particular set of marketing channels employed by a firm

Channel-of-distribution structures Import-oriented distribution structure Japanese distribution structure Dominated by many middlemen Channel control by manufacturers Business philosophy shaped by unique culture Laws that protect the small retailer

Distribution patterns General patterns Middlemen services Line breadth Costs and margins Channel length Nonexistent channels Blocked channels Stocking Power and competition

Distribution patterns Retail patterns Size patterns Direct marketing Resistance to change

Middleman choices Home-country middlemen: Manufacturers’ retail stores Global retailers Export management companies Trading companies US export trading companies Complementary marketers Manufacturer’s export agent

Middleman choices Home-country middlemen: Home-country brokers Buying offices Selling groups Webb-Pomerene export associations Foreign sales corporation Export merchants Export jobbers

Middleman choices Foreign-country middlemen: Manufacturers’ representatives Distributors Foreign-country brokers Managing agents and Compradors Dealers Import jobbers, wholesalers and retailers

Factors affecting choice of channels Cost Capital requirements Control Coverage Character Continuity

Effect of the internet on channels Culture Adaptation Local contact Payment Delivery Promotion

International advertising Advertising agencies Cable TV Cigarette advertising Communication process Comparative advertising Consumer criticism Cultural diversity Internet

International advertising Legal constraints Linguistic limitations Magazine advertising Media limitations Media planning/analysis Newspaper advertising Product attribute/benefit segmentation Product placement

International advertising Production/cost limitations Promotional misfires/mistakes Radio advertising Regional segmentation Satellite TV Self-regulating codes Sex Sublimal advertising

Q & A

Thanks