TDC ’ s Strategies for External Product Promotion 8 January 2003 HKECOSA Industry Seminar.

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Presentation transcript:

TDC ’ s Strategies for External Product Promotion 8 January 2003 HKECOSA Industry Seminar

Presentation Outline Identification of Target Markets Selection of Promotion Formats International Trade Fair Portfolio Resources Allocation Principles Export Promotion Programme for 2003/04

Identification of Target Markets Market Maturity and Growth Potential Opportunity for Hong Kong Products Demand from Hong Kong Industries Prioritisation in Hong Kong ’ s Perspective

Selection of Promotion Formats Participation in International Events - Hong Kong pavilions - Product showcases - Central product displays - Promotional stands Self-initiated Activities - Solo shows - Department store/shopping mall promotions - Business groups

International Trade Fair Portfolio International vs Domestic Trade vs Public Track Record Size Exhibitor Profile Visitor Profile Industry Support

Resources Allocation Principles Mature Markets vs Emerging Markets Market Prices Share of the Industry in Export Markets Growth Potential

Export Promotion Programme for 2003/ Projects to Enhance Competitiveness of Hong Kong SMEs An Industry-driven Programme After Thorough Consultation TDC Synergies Working with Multipliers : - Private fair organisers (Hong Kong and Overseas) - Trade associations Prioritisation Based on Industry Advice and Resources Availability

Thank You Questions and comments are welcome

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