BY D. O. AWOYEMI, MAUA,MNIM,MANUPA TUESDAY, 27 TH AUGUST, 2013

INTRODUCTION Appreciation Topic overview

TO ENABLE US SEE THAT WE ARE ALL RESPONSIBLE FOR THE KIND OF IMAGE WE PROJECT AS AN I NSTITUTION

Actions / inactions (seeds) Reputation (Tree) T I M E

 Corporate Image: an identity which is shared by all members of a group/ Institution/Organization  Re-branding: “brand” again or give a new name/ identity / image  Reputation Management: the skill or art of controlling, strongly influencing or directing the opinion that people have about what somebody / something is like (identity)  21 st century: a common parlance used to depict the peculiarity of the times we are in – the century after the second millennium A.D.  University: is coined from two words “universal” and “entity” and means “an Institution where the highest level of education can be received”.

to establish a University in Western Nigeria that would be of the highest standard and would attract students and staff from all parts of the Federation and all over the world.

 “The Vision is of a top-rated University in Africa, that is the technological flagship of the West African sub-region, as evidenced by its application of modern technology to teaching, research and community research, and its provision of practical solutions to social, cultural and economic problems”

“The mission of the University, as stated in the University of Ife Edict 1970, is “to promote by research and other means, the advancement of knowledge and its practical application to social, cultural, economic, scientific and technical problems; to create a conducive teaching and learning community for imparting skills, knowledge, behavior and attitude; advance and protect the independence of the academic enterprise; engender a sense of selfless public service and promote the African culture and tradition.”

EDUCATION (ASUU STRIKE) ECONOMY $1=N162 REPUTATION (HIGHLY CORRUPT) TERRORISM (BOKO HARAM) Hungry Boko Haram militants turn cannibals

 “You only know when you gain admission to O.A.U, you can’t predict when you will graduate”  “I will rather go for my postgraduate degree at U.I or UNILAG; its obviously faster”  “You don’t get your O.A.U certificate until donkey years after graduation, etc”

 O.A.U had the first Faculty of Pharmacy in West Africa  Nigeria's only Nobel prize winner (in literature), Wole Soyinka, served as professor of Comparative Literature and was also appointed an emeritus professor of Dramatic Arts at OAU Ife.  We pioneered the introduction of entrepreneurship education at the undergraduate level and this has now been adopted nationally and by the NUC

 It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently. - Warren BuffettWarren Buffett  One can survive everything, nowadays, except death, and live down everything except a good reputation.- Oscar WildeOscar Wilde  The way to gain a good reputation is to endeavor to be what you desire to appear. -SocratesSocrates  It takes many good deeds to build a good reputation, and only one bad one to lose it.- Benjamin Franklin Benjamin Franklin

that OAU is 1st in Nigeria via Webometrics simply means its first in internet deployment and facilities and web usability, for academic purpose. ranking World Rank UniversityDet. Presence Rank* Impact Rank* Openness Rank* Excellence Rank* Obafemi Awolowo University Auchi Polytechnic University of Ibadan University of Lagos University of Nigeria

 Corporate Values  Customer orientation  Personal values

 Punctuality:  Truthfulness and honesty  Fairness  Diligence  Team-spirit  Thoroughness  Prudence  Customer-satisfaction

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