The Borderless City European Capital of Culture Pécs2010

Pécs Five Pillars Pécs is the city of lively public spaces. It is a medium-sized city which can present a model of city life very different from that of a metropolis or a small city. Pécs is the city of cultural heritage and cultural innovation: a 2000-year-old city of artistic innovation. Pécs is a multicultural city. In the past it developed cultural layers of Latin, Turkish, German, Croatian and Hungarian origin. Today it is the most important centre of German, Croatian and Romany culture in Hungary. Pécs is the city of regionalism. There is no other Hungarian city whose name is more closely tied to the idea of regionalism and decentralisation than Pécss. Pécs is a cultural gateway city that is open to the Balkans and parts of Europe which do not yet belong to the European Union.

Pécs2010 – the Southern Cultural Zone Zagreb (HR) Osijek (HR) Pula (HR) Rijeka (HR) Beograd (SRB) Novi Sad (SRB) Subotica (SRB) Kanjiza (SRB) Tuzla (BiH) Sarajevo (BiH) Mostar (BiH) Banja Luka (BiH) Arad (RO)

Regional Library and Knowledge Centre (The Beehive) Pécs2010 – Infrastructural Investments

Zoltán Kodály Concert Hall and Conferenc Centre Pécs2010 – Infrastructural Investments

Renovation of public spaces and parks Pécs2010 – Infrastructural Investments

Renovation of the Museum Street Pécs2010 – Infrasrtuctural Investments

Zsolnay Cultural Quarter (former ceramics manufactory) All investments were completed during 2010, except the Zsolnay Cultural Quarter Pécs2010 – Infrastructural Investments

Budget : Programs, communication, marketing: 40 M EUR Invesments: 140 M EUR (85% EU fonds) More than 360 project (about 4500 programs) Number of tourists rose by 27% 80% of citizens are content with the programs 40% of all programs realized in international cooperation Pécs2010 – Facts and Figures

Pécs2010 – Never ending story New slogan of Pécs: City of Culture Structural changes in the cultural life Strengthen the regional identity with cross-border co-operations Croatia, Serbia, Bosnia and Hecegovina Long-term collaborations: Slovenia, Croatia, Serbia, Bosnia and Hercegovina Pannon EGTC Pécs, Osijek (Croatia), Lendava (Slovenia) Partnersip with Essen Co-operations with Istanbul New international strategy of the city of Pécs Continuity : Assign company of Management of ECoC Pécs : Zsolnay Heritage Ltd.

Risks, weaknesses, tasks Waiting for miracles – management of disappointment Too slow process of decentralisation Too much programme Focusing on investments Need of new collaboration methods – clear governance structure